Facebook Most Mentioned Brand Across Aussie Media This Year

Facebook Most Mentioned Brand Across Aussie Media This Year

Seems Aussie media outlets have been busy bees talking about brands, with Facebook dominating most of those conversations.

B&T Magazine
Posted by B&T Magazine

Media intelligence platform Isentia has crunched the numbers and pulled together the top ten most mentioned consumer brands within the Australian media.

Unsurprisingly, Facebook takes the cake with a whopping 268,057 mentions across the media. Some 1530 of those mentions were in the press, 26,830 were on the internet, 61,994 were on the radio and 71,158 were on the TV.

The hour-long outage at the start of the year helped boost the brand for more mentions, whether that be positive or negative, and there has been much general discussion around community standards, suggested Isentia.

Second most talked about consumer brand was the Commonwealth Bank, with a total of 214,262 mentions, and in third place was Qantas with 181,056.

Of notable mention was Woolworths, which came in fourth with 180,002 mentions, as Isentia likened to Woolies’ disastrous Anzac Day ‘Fresh in our Memories’ campaign.

Below is the full list of the top ten, in total, and broken down into medium.

Brand Press Radio Television Internet TOTAL
Facebook 1,530 61,994 71,158 26,830 268,057
Commonwealth Bank 3,906 28,867 57,755 42,966 214,262
Qantas 3,179 27,146 76,806 24,969 181,056
Woolworths 5,902 30,346 42,928 44,922 180,002
Holden 6,675 21,976 38,975 43,425 168,626
Westpac 1,176 34,774 54,051 12,936 160,290
Twitter 619 38,350 48,868 12,809 159,391
Emirates 520 5,205 78,588 5,720 158,352
Jetstar 1,089 34,497 39,381 11,979 149,934
Virgin 611 38,581 40,953 6,721 139,823