Video cloud service provider Brightcove has announced it is powering Seven West Media’s (SWM’s) new ‘total video’ OTT streaming service, 7plus.
After its full launch in January, the new product and platform is host to a content library spanning SWM’s broadcast programming, as well as an extensive range of additional video-on-demand content, including international dramas and Seven originals.
The announcement comes just short of the Commonwealth Games, where Brightcove will also power the 7CommGames app, allowing Australians to access on-demand coverage from the Gold Coast.
Brightcove’s video platform underpins the live and on-demand video experience on 7plus, ensuring a high-quality viewing experience for Australians across all devices.
SWM is also leveraging Brightcove’s Server Side Ad Insertion (SSAI) technology to boost audience reach and engagement.
With the technology, SWM can seamlessly integrate content and ads into the video stream while ensuring premium content is kept secure.
Clive Dickens, chief digital officer at SWM, said: “Brightcove has been critical in the development of the 7plus platform, providing not just the technical components to help run the product, but deep video expertise throughout the entire implementation process.
“And now as we scale to three million monthly active audience by May 2018, Brightcove will continue to be a key pillar in the delivery of Seven’s video live and on-demand content.”
Mark Stanton, vice president at Brightcove for Australia and New Zealand, said: “Our Brightcove global services team worked closely with Seven to assist with a range of areas, from the design to the architecture and development of the 7plus platform, and ensured a rapid delivery to the market, taking just a few months to execute from concept to launching.”
“Seven is at the beginning of a new video era and we look forward to working closely together to roll out its vision of becoming a leading total video company.”
Brightcove has been a long-term partner of SWM, powering video delivery for The West Australian and Yahoo7’s PLUS 7 platform, as well as working on major sporting events including 7Tennis (Australian Open) and the Melbourne Cup.