Arthur Sadoun Goes ‘Old-Age Pensioner’ For Odd Publicis Christmas Message

Arthur Sadoun Goes ‘Old-Age Pensioner’ For Odd Publicis Christmas Message
SHARE
THIS



The global boss of Publicis Groupe, Arthur Sadoun, has delivered his annual Christmas address to staff complete with the 46-year old transformed into an old-age pensioner.

The oddball address sees Sadoun wishing all his 60,000-plus global employees festive cheer, all with Sadoun sporting greying hair and wrinkled skin. The work of a clever make-up artist.

You can check out the address via the Publicis’ website here. And here’s how Sadoun typically looks…

Screen-Shot-2017-07-06-at-11.12.30-am

Sadoun never makes mention of his new appearance throughout the video, but is then joined by his predecessor, former agency boss, Maurice Lévy, who is looking decidedly young and trim and with a full head of brown hair.

“As you can see, 2017 has been a long and impactful year. But, more importantly, it has been a year of transformation for us in an industry that is being totally disrupted,” Sadoun tells his audience.

“I know that change is not always easy, and we have changed a lot this year, so I would like to truly and sincerely thank you all for your tremendous efforts. They are making, and will continue to make, a huge difference to our future,” he says.

Lévy then enters the video carrying an “I’m the boss” coffee mug that Sadoun then snares as his own.

“Well, Arthur, I think you should get some rest too,” Lévy says. “And you are right, change is never easy, but it can be rejuvenating too. Personally, I’m starting to feel the positive effect of everything you have accomplished—all in such a short period of time. Merci.”

Please login with linkedin to comment

Latest News

Case Study: How Content Helped Tribal Marketing Come To Life Amongst Rev-Heads.
  • Opinion

Case Study: How Content Helped Tribal Marketing Come To Life Amongst Rev-Heads.

In this guest post, CEO of content marketing agency Edge, Fergus Stoddart (pictured below), says brands would do well to play on their customer’s loyal tribalism… Normally over Christmas, any downtime is spent asleep on the sofa, mildly lubricated with a belly full. This year, with the Ashes in the background, I managed to stay awake […]

Opinion

by B&T Magazine

B&T Magazine
Red Bull Holden Racing Team Unveils 2018 Cars On Sydney Harbour
  • Marketing

Red Bull Holden Racing Team Unveils 2018 Cars On Sydney Harbour

Red Bull Holden Racing team took the covers off its 2018 Holden Commodore Supercar today. Floating on a barge in Farm Cove, the harbour provided a stunning backdrop for the reveal. Teammates Jamie Whincup and Shane van Gisbergen have won the past two championships for the squad. Whincup, now the greatest of all time with seven Supercar’s titles, […]

Victorian Government Launches VR Bushfire Experience Via The Fuel Agency
  • Advertising
  • Campaigns
  • Technology

Victorian Government Launches VR Bushfire Experience Via The Fuel Agency

As part of its summer fire campaign, the Victorian government has launched a virtual reality (VR) bushfire experience and content series via The Fuel Agency. The VR experience places the user in the midst of a large bushfire, and is designed to encourage people to leave early on high-risk days before it’s too late. The […]

Local Ad Tech Company VeNA Partners With RugbyPass
  • Advertising
  • Media
  • Technology

Local Ad Tech Company VeNA Partners With RugbyPass

ad tech company VeNA has signed an exclusive reseller partnership covering Australia and New Zealand with digital rugby network RugbyPass. Across Asia and parts of Europe, RugbyPass is the exclusive digital rights holder and over-the-top broadcaster for live rugby, including the Super Rugby, the Rugby Championship and autumn internationals, the Six Nations, the Aviva Premiership, […]

SpotX Appoints Gavin Buxton As Asia MD
  • Advertising

SpotX Appoints Gavin Buxton As Asia MD

Video advertising platform SpotX has announced it has appointed Gavin Buxton as managing director of Asia to lead the company’s expansion in the region. Buxton has over 17 years’ global experience in the digital advertising space, having worked in leadership roles at tech and publishing companies, including Microsoft, Turner Broadcasting, and LinkedIn, with the last […]

Big Mobile Doubles Down On Ad Tech & Rebrands
  • Advertising
  • Technology

Big Mobile Doubles Down On Ad Tech & Rebrands

B&T Awards 2017 finalist Big Mobile has unveiled a fresh look to reflect its new ad tech credentials. The company successfully pivoted its business from ad network to mobile ad tech vendor when it announced a joint venture (JV) with Widespace in October last year. As a result of the business changes, Big Mobile wanted […]

March One Appoints New Senior Account Manager
  • Advertising

March One Appoints New Senior Account Manager

Independent ad agency March One has appointed a fresh face to the team, with Melanie Tozer to reinforce its mission to put humans first as a senior account manager. Tozer (pictured above), an up-and-coming talent from New Zealand, will align her extensive experience in FMCG marketing with March One, having worked on accounts for Bunnings […]