Sydney agency The Works has been named H&R Block’s creative agency of record following a competitive pitch.
The Works is currently developing an integrated campaign highlighting the deductions Australians are missing when completing their own tax returns, in addition to a number of other transformative initiatives being undertaken by H&R Block.
H&R Block marketing and digital director Louise Cummins said: “The Works demonstrated a clear strategic direction and were aligned with how we want to position the business in the years to come.
“We’re looking forward to working with them as millions of Australians prepare for tax time”.
The Works founder and creative partner Damian Pincus added: “Australia has one of the most complex tax systems in the world and as the country’s leading tax preparation firm H&R Block helps Aussies to navigate this, at times, frustrating process.
“We’re delighted to be working with the team to show how its thousands of tax specialists can take the hassle out of doing tax while ensuring their maximum return”.
H&R Block Australia prepares almost eight hundred thousand returns annually, serving clients in 470 offices across the country with more than 2500 tax consultants.
In November last year, H&R Block appointed PHD to manage media planning and buying, and The Works will work closely with the Omnicom agency.
The Works’ list of clients also includes Sydney Opera House, News Corp, First State Super, MasterPet, VisitCanberra, Tetley and Brother.