Tweets get real with #discuss campaign

Tweets get real with #discuss campaign
SHARE
THIS



Clemenger BBDO Melbourne and the Wheeler Centre have brought the digital realm into the physical realm with their new #discuss campaign.

The campaign aims to uncover the important topics missing from public discussion by materializing thought-provoking tweets as historical markers on buildings and surfaces throughout Melbourne and surrounding areas.

The most intriguing and thought-provoking tweets including #discuss will be chosen for the physical plaques.

The placement of each individual tweet will be strategically considered. It is no coincidence that the following tweet “Why, in a world full of phones does no one call to chat? #discuss” by @AnnabelTellis was placed outside a Telstra store.

“Twitter will spark this campaign but it’s people’s reactions that will really set it alight. Turning something as intangible as a tweet into a permanent object means people will be exposed to new questions, ideas and talking points and will in turn discuss them within their own community,” Pauline O’Brien, head of marketing and communications at the Wheeler Centre, said.

The campaign will run for nine days, with 100 markers produced during that time.

Wheeler Centre, Twitter, advertising, social media

Tweets discussing the Wheeler Centre advertising campaign

Latest News

Instagram Updates Its Shopping Tools
  • Marketing
  • Media

Instagram Updates Its Shopping Tools

Instagram has given its shopping tools a spring clean & polish. Hence, why this comes with a slight whiff of ammonia.

Blue Post Appoints Dave Hollingsworth As Director Of Post-Production
  • Media

Blue Post Appoints Dave Hollingsworth As Director Of Post-Production

Post-production facility Blue Post has expanded its team with the appointment of industry veteran Dave Hollingsworth as director of post-production. Hollingsworth’s appointment marks his return to Australia after 14 years working overseas with some of the world’s best directors, including Peter Jackson, Guillermo Del Toro, Steven Spielberg, Taika Waititi and Neill Blomkamp. Blue Post managing […]