TEG Rewards Becomes TEG Insights In Major Rebrand

61573780 - businessman pressing virtual buttons in business concept
SHARE
THIS



TEG, the leading ticketing, live entertainment and data analytics business in the Asia-Pacific region, has announced its online research business TEG Rewards is rebranding as TEG Insights.

TEG’s business is comprised of ticketing, live entertainment and a data analytics arm. The company consists of ticket vending behemoth Ticketek as well as TEG Live, TEG Dainty, TEG Analytics, TEG Insights, Softix, Qudos Bank Arena, Eventopia, Life Like Touring, The Entertainment Store, The Brickman Experience and TEG Asia.

TEGI_Logo_380x87[1]

The major change reflects the rapidly evolving research market, new technologies, new data sets and a closer working relationship with TEG Analytics and TEG Digital.

TEG Analytics has grown to become one of Australia’s leading data analytical and data science businesses, with one of the largest customer databases in Australia and more than 14 million customer records.

TEG Digital, meanwhile, is a dynamic e-commerce business powered by advanced data driven solutions, drawing on the insights and analytics from millions of records and over 230 re-targeting campaigns.

“The rebrand to TEG Insights is the final piece in TEG’s strategy to activate the insights drawn from Australia’s largest consumer research panel of one million people and to integrate with our powerful data analytics and digital marketing capabilities,” TEG chief executive Geoff Jones said.

Geoff Jones

TEG Rewards was initially established in 2007. In the past decade, 2.4 million people have taken part in consumer panels that form the backbone of the research and insights effort. In return for their participation, the members have shared rewards worth over $10 million.

Jones said it is the right time to rebrand given the enormous changes in the industry and within the TEG business.

“TEG Insights is now at the heart of a dynamic group of businesses leveraging advanced technologies across ticketing, live entertainment, data and digital,” he said.

In conjunction with the rebrand, Andrew Reid will take the role of general manager for TEG Insights in addition to his position as general manager of TEG Analytics.

Reid told B&T exclusively that the time was right for the business to take on a new title.

Andrew Reid

“Essentially, because of what the business now offers, the TEG Rewards name was outdated. TEG Insights is far more reflective of what the business is today – it’s a much broader proposition,” he said.

Reid also explained that those who work with TEG Insights in future will be quite well equipped in data terms, but are seeking an incisive edge.

“Our average client is usually data-rich and has a prospective goal in mind – they just want to take it several steps further,” he said.

“They’re asking things like ‘How do we find more of these people?’ and ‘What is our preferred channel’?”

“Essentially, they’re already well versed in the digital realm, but they need a smarter research partner.”

TEG Insights is bringing research, analytics and digital media together without any loss of data, according to Reid.

“TEG’s message is that as a company, we’re dealing with a whole new research model, using one of the largest second-party data sets to achieve this scale,” he said.

“And in terms of activating this data set at scale, no-one is doing that now – nothing like it, particularly in the entertainment space. So, we’re most excited about giving the research industry a practical roadmap. We’re on a great trajectory and I really believe we’re changing the game.”

Latest News

Aussie Pooch Mobile Embracing Localised Approach To Its Online Presence
  • Advertising
  • Marketing

Aussie Pooch Mobile Embracing Localised Approach To Its Online Presence

Aussie Pooch Mobile recently took out the number one spot in the Marketing category of this year’s Topfranchise Awards organised by 10 Thousand Feet Research and online marketplace SEEK Business. B&T sat down with Aussie Pooch Mobile’s marketing manager, Tracy Sullivan, to chat about the strategy behind their success. Why have you focused on online […]

B&T’s Research Agency Of The Year, Nature, Unveils Sydney Move
  • Marketing
  • Media

B&T’s Research Agency Of The Year, Nature, Unveils Sydney Move

Independent research consultancy, Nature, has announced an interstate expansion with the establishment of a Sydney office in the New Year. The announcement comes off the back of the business being recognised as Research Agency of the Year at the B&T Awards in November. According to Nature’s founder and managing director, Chris Crook, the move is a natural […]

by B&T Magazine

B&T Magazine
Paper Moose & Skillsroad Tackle Youth Unemployment
  • Campaigns
  • Technology

Paper Moose & Skillsroad Tackle Youth Unemployment

The NSW Business Chamber’s Skillsroad initiative has teamed up with independent makers agency Paper Moose to create an immersive, multi-touchpoint virtual reality experience. The initiative is an  effort to raise young Australians’ awareness of apprenticeships and traineeships for various careers. The digital experience, funded by the NSW Government Department of Industry, brings viewers into the […]

QMS NZ Finalises MediaWorks Merger
  • Media

QMS NZ Finalises MediaWorks Merger

QMS Media Limited has finalised terms for the merger of its New Zealand out-of-home, digital media and production business (QMS NZ) with MediaWorks, New Zealand’s leading independent radio, TV and digital business. The merger on completion will establish the newly combined QMS and MediaWorks as the largest multi-media advertising group in the country. In late […]

Headspace Australia Launches Instagram Campaign For Year 12 Students
  • Media

Headspace Australia Launches Instagram Campaign For Year 12 Students

Australian celebrities and creators are sharing their support for Year 12 students this week, in a new initiative from Instagram and headspace Australia. Launched today ahead of end-of-school exam results, #GramFam Australia features messages from ARIA winner Amy Shark, TV presenters including Lisa Wilkinson and Sandra Sully, comedian Peter Helliar, Home & Away star Olivia […]

oOh!media & Adshel Combined Business Reaches 90% Of Aussie Audiences
  • Media

oOh!media & Adshel Combined Business Reaches 90% Of Aussie Audiences

oOh!media’s audience reach has extended to well above 90 per cent of the Australian population with the integration of Adshel’s assets into the business, according to analysis of audience data. The audience reach data was announced as oOh! rebrands the Adshel assets to Commute by oOh!. Audience data from MOVE shows oOh!’s reach is unmatched […]

iHeartRadio & Surf Life Saving NSW Revive ‘Surf Life Sounds’ For Summer
  • Media

iHeartRadio & Surf Life Saving NSW Revive ‘Surf Life Sounds’ For Summer

The Australian Radio Network’s iHeartRadio Australia has teamed up with Surf Life Saving NSW (SLS NSW) for another year of ‘Surf Life Sounds’. The digital radio station features a mix of this summer’s hits, providing the official soundtrack to a safe summer at the beach while celebrating Australian beach culture. The Surf Life Sounds name […]

Sky News Bolsters Editorial Team With Two New Hires
  • Media

Sky News Bolsters Editorial Team With Two New Hires

Sky News today announced further expansion and investment in its editorial leadership team with the appointment of two new roles across its newsroom operations. Experienced television news director, Chris Willis has been appointed to the newly created leadership position of executive editor of news and talk. In this senior editorial role, Willis will have overall responsibility […]