Past 30 Under 30 Winners Reveal Fave Campaigns From Their Youth

Past 30 Under 30 Winners Reveal Fave Campaigns From Their Youth
SHARE
THIS



With just three days left to get your entry into B&T’s prestigious 30 Under 30 Awards, we thought we’d ask some of last year’s winners to share the most memorable campaigns from when they were teens.

We’ve already honoured the following individuals for their standout efforts, so we turned the tables and decided to find out what work caught their eye during their youth.

Sophie Richards – brand campaign manager, Virgin Mobile:

“The first thing that springs to mind is the Kellogg’s ‘All Bran is delicious / Tall Jan is malicious’ ad. All a bit silly, but still makes me laugh, and hey, it’s clearly memorable!.”

Chris Colter – group strategy director, UM:

“Tooheys’ ‘New Beer Economy’ campaign. Brilliant insight, well executed – don’t know why it didn’t go further.

Ryan Manning – content distribution director, MediaCom:

“Cadbury’s gorilla advert. It’s the opposite of everything that challenges creativity in the industry today. I love to use it as an example of success that data can’t predict.”

Tyla Harrington – online editor/editor, Riverine Herald/ Bella magazine:

“I’m not sure if I can call it my favourite, but the most memorable – and certainly the saddest – is the anti-smoking campaign from my youth. Just running the ad through my head makes me want to turn back time, jump into the television screen, pick the boy up and console him. Powerful ad with a powerful message.”

Tim Broxup – content director, Haystac:

“The Um Bongo fruit juice drink advert.”

Shannon O’Brien – strategy director, Starcom Mediavest Group:

“I’ve never been able to get the Lube Mobile song out of my head. Power of the jingle…”

If you haven’t yet submitted your entry to the 30 Under 30 Awards, get moving now, as the closing date is Monday (6 March).

We will be accepting late entries to accommodate for the slackers, but the final cut-off date is the following Monday (13 March).

You can download the entry criteria for each category here, and secure your place at the big dance on Thursday 27 April here. We’ve even added a daytime forum to match!

Many thanks to our wonderful sponsors for helping us bring the awards back for another year.

30 Under 30 Awards sponsor block

Latest News

The Best Time Of The Day To Check Your Emails
  • Opinion

The Best Time Of The Day To Check Your Emails

Bombarded by too many emails? Are the the little buggers taking up more of your time than they effectively should? Well, let Inventium founder and B&T regular Dr Amantha Imber (pictured below) pass on her sage words on tackling your electronic mail avalanche… I have a confession to make. I love checking email. I love how productive I feel smashing through […]

Opinion

by B&T Magazine

B&T Magazine
Culture As A Competitive Advantage
  • Opinion

Culture As A Competitive Advantage

Emma Bannister (pictured below) is founder and CEO of Presentation Studio, APAC’s largest presentation communication agency and author of the book Visual Thinking: How to transform the way you think, communicate and influence with presentations. In her latest B&T post, Bannister says a good office culture brings a myriad of advantages you probably have not even […]

Opinion

by B&T Magazine

B&T Magazine
M&C Saatchi’s This. Film Studio Announces Nat Geo Doco Series On Rhino Conservation 
  • Campaigns

M&C Saatchi’s This. Film Studio Announces Nat Geo Doco Series On Rhino Conservation 

M&C Saatchi Group’s film and television production studio THIS. has revealed its first major project, a two-part documentary series in partnership with National Geographic, Cisco Systems, Canon Australia and Land Rover South Africa. The documentary series, hosted by cricket legend Kevin Pietersen and outback wrangler Matt Wright with conservationist and Canon Australia Photographer, Julia Wheeler, […]

Ovarian Cancer Australia Appoints 10 Feet Tall As Its Integrated Agency Partner
  • Media

Ovarian Cancer Australia Appoints 10 Feet Tall As Its Integrated Agency Partner

Following a competitive pitch process, 10 feet tall is standing proud as the newly appointed agency for Ovarian Cancer Australia (OCA). The agency’s response to a complex brief included a strong multifaceted brand platform that spans all media and includes mainstream media working in conjunction with fundraisers and activations for the charity throughout the calendar […]

Edge Adds BASF Seeds To Client Stable
  • Advertising
  • Media

Edge Adds BASF Seeds To Client Stable

Independent agency Edge has announced its Melbourne office has been appointed to deliver integrated services for agricultural brand BASF Seeds, following a competitive pitch. Edge’s remit spans strategy, creative, advertising, digital and media for BASF Seeds, its InVigor products and its MySeed platform. Dan King, managing director of Edge Melbourne, said the agency was delighted […]

Cropped shot of two men working together with laptop and notepad in a minimalistic workplace enviroment with desklamp and plant
  • Media

Applications Open For 2018 Copy School

Applications have opened for the 2018 Copy School in Sydney, sponsored by NewsMediaWorks, with another world-class line-up of guest creative tutors. Copy School is designed to encourage the best quality copywriting across all channels and engages some of Australia’s leading advertising creative directors and copywriters, as well as news media executives, to pass on their […]