One Green Bean Injects Imagination Back Into Storytime For New Woolworths Campaign

One Green Bean Injects Imagination Back Into Storytime For New Woolworths Campaign
SHARE
THIS



Woolworths has launched a new PR campaign that gets you in the feels by featuring little kids recounting their favourite Disney stories.

The campaign is promoting the new Disney Movie Stars Collectibles range, crafted by the folks at One Green Bean as a way of capturing the imagination of Aussie children and injecting some fun back into story time.

The 90 second edit features children rediscovering their favourite Disney stories in Woolworths Schofields NSW. Beginning with a seemingly normal day at your local Woolies quickly turns into a magical adventure with Snow White, Simba, Aladdin, Jasmine and Elsa, exploring the supermarket aisles.

You can watch it yourself here:

The content also features the new Disney Movie Stars Collectible range now available at Woolworths and online. A Collectible card pack is given away with every $20 spend and includes a projectable card and sticker of Disney’s timeless stories.

Woolworths head of sponsorships and events, Karen Madden, said, “Disney Movie Stars Collectibles is all about bringing the magic of storytelling to life. The range offers families a fun, educational, and interactive experience, encouraging little imaginations to re-tell Disney classics in their own way.”

The supermarket chain has also created social specific content featuring a child from Schofields NSW who tell us his favourite Disney moments and recounts his version of the Jungle Book:

 

Latest News

THIS
  • Advertising
  • Marketing
  • Media

Meet Your Judges For The 2018 B&T Awards!

B&T is calling this year's Awards judges probably the finest ever assembled. As a chamber choir, arguably less so.

by B&T Magazine

B&T Magazine
Francis Leach Joins The New Daily As Sports Editor
  • Media

Francis Leach Joins The New Daily As Sports Editor

Famed sports reporter Francis Leach has joined online publisher The New Daily as sports editor. A prolific broadcaster, journalist and program host, Leach brings his encyclopedic knowledge of sport and no-holds-barred critical analysis to the role. “Let’s face it, sport these days is big business. I’m interested in connecting and contextualising sport with the big […]

AIME Appoints Eleven To Champion 2019 Vision
  • Advertising
  • Media

AIME Appoints Eleven To Champion 2019 Vision

Eleven has been appointed to manage all PR for the Asia Pacific Incentives Meetings & Event (AIME) 2019, the leading show for the business events industry. Selected by Talk2 Media & Events, Eleven will drive a global PR campaign, working with sister agency FleishmanHillard, to leverage international media networks across Asia Pacific, Europe, Middle East […]

Fox Sports Alexa Skill Launches In Alexa Skills Store
  • Media
  • Technology

Fox Sports Alexa Skill Launches In Alexa Skills Store

Australian sports fans can now tune into Fox Sports News live on their Amazon Echo device. From today, Alexa users will be able to add the new Fox Sports Alexa skill to their daily routine by asking “Alexa, play the Fox Sports live stream.” The Fox Sports Skill will deliver sports fans a live stream […]

Convenience Advertising Launches National Digital Network
  • Advertising
  • Media

Convenience Advertising Launches National Digital Network

Australian out-of-home media company Convenience Advertising today unveiled its new world-first digital narrowcast network. The new advertising and content platform, CaptiVision sees a network of interactive digital screens installed across Convenience Advertising’s footprint of bathrooms in Australia’s leading premium locations, including high-traffic airport and retail shopping centres such as Sydney Airport and Chadstone Shopping Centre. Designed to meet the increasingly […]