One Green Bean Injects Imagination Back Into Storytime For New Woolworths Campaign

One Green Bean Injects Imagination Back Into Storytime For New Woolworths Campaign

Woolworths has launched a new PR campaign that gets you in the feels by featuring little kids recounting their favourite Disney stories.

B&T Magazine
Posted by B&T Magazine

The campaign is promoting the new Disney Movie Stars Collectibles range, crafted by the folks at One Green Bean as a way of capturing the imagination of Aussie children and injecting some fun back into story time.

The 90 second edit features children rediscovering their favourite Disney stories in Woolworths Schofields NSW. Beginning with a seemingly normal day at your local Woolies quickly turns into a magical adventure with Snow White, Simba, Aladdin, Jasmine and Elsa, exploring the supermarket aisles.

You can watch it yourself here:

The content also features the new Disney Movie Stars Collectible range now available at Woolworths and online. A Collectible card pack is given away with every $20 spend and includes a projectable card and sticker of Disney’s timeless stories.

Woolworths head of sponsorships and events, Karen Madden, said, “Disney Movie Stars Collectibles is all about bringing the magic of storytelling to life. The range offers families a fun, educational, and interactive experience, encouraging little imaginations to re-tell Disney classics in their own way.”

The supermarket chain has also created social specific content featuring a child from Schofields NSW who tell us his favourite Disney moments and recounts his version of the Jungle Book: