H&M Sister Store Uses Transgender Models In New Ad Campaign

H&M Sister Store Uses Transgender Models In New Ad Campaign
SHARE
THIS



H&M’s sister store & Other Stories launched an ad campaign recently featuring transgender models.

The two models involved are Hari Nef and Valentijn De Hingh, with Mashable reporting many of the production crew for the shoot also identify as transgender.

The two models are well known within the fashion scene, both having modelled for big brands before.

In an interview with publication WWD, the two talk about their work with the retailer and how it was nice working with an all transgender team.

“It’s not a fashion trend to have transgender people in a youth campaign, then after two seasons not have them anymore,” De Hingh reportedly told WWD. “It’s looking like even when the fad is over there will still be awareness of our story and our issues.”

Chatter about LGBT (lesbian, gay, bi-sexual, transgender) has been upped of late with celebrities such as Caitlyn Jenner putting a spotlight on the issue.

One Twitterbot took charge of the attention Caitlyn Jenner was getting at the time, correcting people who called Jenner ‘he’ instead of ‘she’.

Similarly back in June burrito chain Chiptole in the States ran an ad campaign in celebration of LGBT pride, handing out badges and burritos with ‘homo estas?’ – a play on the Spanish question ‘how are you’ which is ‘como estas?’

chiportle1-e1434670951798-750x500

B&T recently ran a series of articles questioning why there weren’t that many gay people in ads, despite many brands being all for same-sex marriage.

While the issue of same-sex marriage has been brought to light recently due to many countries legalising the movement, and Prime Minister Tony Abbott firmly in his stance it should not be legalised, Jonathan Pease from agency Tongue said it could be dangerous for brands to hop straight on the support bandwagon.

“Yes, I would admit that there are a lot of brands out there that just jump on the issue of the day and that’s the case with same-sex marriage; it’s a hot issue at the moment and I have a real problem with that,” Pease told B&T.

“I think it will take a long time to catch on,” he added. “There are two schools of thought – it could be very daring or very dangerous. Are we ready to see an ad with two men waking-up together in bed? I’m not sure we are right now; but certainly in the next five years I can certainly see that happening.”

Lead image via Getty Images/Mashable.

Please login with linkedin to comment

Latest News

Meet Your Mentors For B&T Bootcamp 2018!
  • Advertising
  • Marketing
  • Media

Meet Your Mentors For B&T Bootcamp 2018!

When it comes to an industry "who's who", you'll find there won't be too much who-ing with this impressionable lot.

by B&T Magazine

B&T Magazine
ANZ Unveils Its 2018 GAYTMs
  • Marketing

ANZ Unveils Its 2018 GAYTMs

Mardi Gras is only weeks away and B&T has already hoisted the mirror ball and donned the hotpants to bring you this.

International Creative Services Redesigns Business Model To Broaden Talent Offering
  • Advertising
  • Marketing
  • Media

International Creative Services Redesigns Business Model To Broaden Talent Offering

Marketing consultancy International Creative Services has announced a new roster of diverse creative and production talent to provide a fully integrated solution for advertising and branded content. The roster includes a broad range of global and local directors, animators, illustrators, motion designers, visual artists, light projectionists, photographers and cinematographers – many of whom Australia will […]

Dirty Data Done Dirt Cheap
  • Opinion

Dirty Data Done Dirt Cheap

Does the mere thought of data fog the brain and stuff the sinuses? Decongest immediately with this lozenge-like read.

Opinion

by B&T Magazine

B&T Magazine
Johnny Ruffo & Lynne McGranger Host Emotive’s New Video Series For HelloFresh
  • Campaigns
  • Marketing

Johnny Ruffo & Lynne McGranger Host Emotive’s New Video Series For HelloFresh

HelloFresh Australia, together with content agency Emotive, have launched a new video content series hosted by Home & Away actress Lynne McGranger and entertainer Johnny Ruffo. Dinner Diaries showcases the talent eating their way across the country as they drop into HelloFresh customers’ homes to see what the nation are cooking at dinnertime. The campaign […]

AppNexus Appoints VP Of Diversity, Inclusion & Community Experience
  • Advertising
  • Technology

AppNexus Appoints VP Of Diversity, Inclusion & Community Experience

Independent advertising technology company AppNexus has announced the appointment of Antoinette Hamilton as its vice president of diversity, inclusion and community experience. Filling a new position at the company, Hamilton (pictured above) will spearhead initiatives to promote a diverse and inclusive global community within AppNexus, broaden the range of the company’s talent pipeline, and drive […]

Mango Melbourne Appoints New Head Of Comms
  • Advertising
  • Marketing

Mango Melbourne Appoints New Head Of Comms

If you were to lick your computer monitor while reading this Mango story, it may actually taste like a computer monitor.

by B&T Magazine

B&T Magazine
Pac Mags Appoints Sales Leadership Team
  • Media

Pac Mags Appoints Sales Leadership Team

Look, it's not one but two positive stories about the magazine industry today! You wouldn't read about it, would you?

by B&T Magazine

B&T Magazine
Three Ways To Propel Your Career Now
  • Advertising
  • Marketing
  • Media

Three Ways To Propel Your Career Now

Need a career kick-start without having to wear a feather boa and shake maracas about the office? Read this and pronto.

by B&T Magazine

B&T Magazine
Aussie Cycling Label Attaquer Launches New Racing Kit Via SPLINTR
  • Campaigns
  • Marketing

Aussie Cycling Label Attaquer Launches New Racing Kit Via SPLINTR

Cult Australian cycling label Attaquer approached SPLINTR to present its new Race Ultra+ Collection to the world, and just 24 hours after the brand film launched, the kit was sold out. Attaquer’s new cycling kit aimed to attract not only its current core customer, but also the extreme performance-driven end of the market. Stevan Musulin, […]

Blockhead VFX Hires Richard Betts As Lead Flame Artist
  • Media

Blockhead VFX Hires Richard Betts As Lead Flame Artist

Visual effects and post-production design company Blockhead VFX has announced the appointment of Richard Betts as lead flame artist across its Sydney and Auckland studios. Before the completion of his recent five-year tenure at Fin Design + Effects, Betts completed a seven-year stint at post-production facility The Mill in London. Blockhead co-founder Stefan Coory said: […]

BRICKX Builds Marketing Team With New Hires From Domain & Amaysim
  • Marketing

BRICKX Builds Marketing Team With New Hires From Domain & Amaysim

Property platform BRICKX has announced new marketing hires from Domain Group and telco Amaysim to support its growth. Asok Boopathy (pictured above) has stepped into the role of group director of product role at BRICKX, following two years as head of product at Domain. Boopathy has also previously worked at PayPal, Bigcommerce and Silicon Valley’s […]