Frost* Future-Proofs Design Company, Brewster Murray

Frost* Future-Proofs Design Company, Brewster Murray
SHARE
THIS



Brand agency Frost* (part of strategic brand and communications agency Frost*collective), has repositioned architecture, interior and urban space design company Brewster Murray.

The project aims to build awareness of the business as a contemporary and proactive design-led studio in a fast evolving and highly competitive architecture and design-led market.

Frost*’s new corporate identity for the practice respects the company’s heritage while communicating Brewster Murray’s positioning as a dynamic architectural solutions provider.

Recognising that the market continues to see the growth of smaller, agile and responsive architectural practices flourish, the new corporate identity needed to communicate the business’ ethos of design and connection, and profile it as a practice that delivers things differently.

“We are a multi-disciplinary architectural practice who aspire to design excellence in everything we do,” said Michael Bullen, director, Brewster Murray.

“Frost* has created a new brand identity that articulates this ambition yet communicates our authenticity and history. The result is progressive and dynamic, and is consistent with our plans that ensure the future success of the business.”

The attributes inherent in Brewster Murray’s 70-history have been carefully considered in the design. Frost*’s single, multipurpose character aims to demonstrate the intelligent resourcefulness underpinning Brewster Murray’s work, simply and efficiently.

By retaining the name as a word mark, the new brand identity offers healthy respect to a firm that has built its success since 1946.

Frost*’s use of a restrained three-colour palette and just two weights of a single typeface – Helvetica Neue – are consistent with the efficiencies built into the brand logo. Frost* has drawn out the company attributes of agility, forward thinking and ambition and uses these to anchor all communications. The result is an efficient brand system celebrating smart design solutions.

Brand applications include stationery, business cards, posters, event signage and exhibition invites.

CREDITS
Creative Director: Ant Donovan
Senior Designer:
Ryan Curtis
Designer: Louis Johanson
Strategy Lead:
Jeanne Ogilvie
Account Director:
Simon Wales

Please login with linkedin to comment

frost*

Latest News

IsoWhey launches #YouGotThis Weight Management Campaign Via Indie Agency Urban
  • Advertising
  • Campaigns

IsoWhey launches #YouGotThis Weight Management Campaign Via Indie Agency Urban

Australia’s leading health and wellbeing brand IsoWhey has launched its latest national campaign, ‘#YouGotThis’. Created by Urban, the campaign highlights the real-life struggles Australians face on their weight management journey. A journey made easier through perseverance, and a little help from IsoWhey. The #YouGotThis campaign is IsoWhey’s biggest marketing investment to date, with executions running […]

Taking A stand? Just Do It…Maybe
  • Marketing
  • Opinion

Taking A stand? Just Do It…Maybe

In this guest post, creative and strategy director at WE Buchan, David Coupland (pictured below), takes a look at the fallout from Nike’s Colin Kaepernick campaign and says what it also does is show the importance brands now play in our lives… Nike’s decision to feature Colin Kaepernick as the face of their 30th anniversary “Just Do It” campaign […]

Opinion

by B&T Magazine

B&T Magazine
How To Optimise Branded Keywords
  • Marketing
  • Opinion

How To Optimise Branded Keywords

In this guest post, CEO of Delacon, Michael Center (pictured below) talks the value of branded keywords for marketers and offer his tips on getting the best from yours… Branded keywords are an essential part of the digital marketing strategy for many large businesses. Trading on the recognition and equity of a brand’s name, some of the country’s […]

Opinion

by B&T Magazine

B&T Magazine
OLYMPUS DIGITAL CAMERA
  • Marketing
  • Opinion

Expertise First, Influence Second: When Influence Is A By-Product Of Expertise

In this guest post, Taryn Williams, CEO and founder of influencer and creative talent marketplace theright.fit, explains why influence should be a by-product of success, not the foundation for it… Like any form of advertising and promotion, influencer marketing is not without its controversies. Earlier this year Australia’s Federal Minister for Health, Greg Hunt, ordered […]

Opinion

by B&T Magazine

B&T Magazine
Ford & Facebook Invite Aussies To Personalise 2018 Mustang With New In-App Experience
  • Campaigns
  • Marketing
  • Technology

Ford & Facebook Invite Aussies To Personalise 2018 Mustang With New In-App Experience

Ford Australia has unveiled a new innovation that showcases the iconic Ford Mustang through a collaboration Facebook and Instagram. The interactive campaign invites Facebook and Instagram communities to take part in a live poll to identify Australia’s ultimate Mustang design. Targeting performance car fans, along with design lovers and image-conscious consumers, Ford and its partner […]