Brand agency Frost* (part of strategic brand and communications agency Frost*collective), has repositioned architecture, interior and urban space design company Brewster Murray.
The project aims to build awareness of the business as a contemporary and proactive design-led studio in a fast evolving and highly competitive architecture and design-led market.
Frost*’s new corporate identity for the practice respects the company’s heritage while communicating Brewster Murray’s positioning as a dynamic architectural solutions provider.
Recognising that the market continues to see the growth of smaller, agile and responsive architectural practices flourish, the new corporate identity needed to communicate the business’ ethos of design and connection, and profile it as a practice that delivers things differently.
“We are a multi-disciplinary architectural practice who aspire to design excellence in everything we do,” said Michael Bullen, director, Brewster Murray.
“Frost* has created a new brand identity that articulates this ambition yet communicates our authenticity and history. The result is progressive and dynamic, and is consistent with our plans that ensure the future success of the business.”
The attributes inherent in Brewster Murray’s 70-history have been carefully considered in the design. Frost*’s single, multipurpose character aims to demonstrate the intelligent resourcefulness underpinning Brewster Murray’s work, simply and efficiently.
By retaining the name as a word mark, the new brand identity offers healthy respect to a firm that has built its success since 1946.
Frost*’s use of a restrained three-colour palette and just two weights of a single typeface – Helvetica Neue – are consistent with the efficiencies built into the brand logo. Frost* has drawn out the company attributes of agility, forward thinking and ambition and uses these to anchor all communications. The result is an efficient brand system celebrating smart design solutions.
Brand applications include stationery, business cards, posters, event signage and exhibition invites.
Creative Director: Ant Donovan
Senior Designer: Ryan Curtis
Designer: Louis Johanson
Strategy Lead: Jeanne Ogilvie
Account Director: Simon Wales