This year marks 170 years of Carlsberg playing a lead role within the global beer industry. To mark the occasion, Carlsberg has reincarnated the company’s founder, J.C. Jacobsen, as a ‘chatbot’ in the recent launch of ‘Probably the Most Winnable Quiz in the World’.
Brought back to life in chatbot form, J.C. “Bot” Jacobsen has been testing beer drinkers’ knowledge of Carlsberg, along with the brand’s Danish heritage and some of the most iconic moments in beer history.
Camilla Kuzon Olsen, Carlsberg group Australian manager said, “Carlsberg prides itself on a rich history of beer innovations, from developing the pH Scale in 1909, to the purifying of yeast, all done to make better beer, and now we’re the first local beer company with our own chatbot. We thought it only fitting to bring J.C. back to life, to be part of the fun. “
Participants of the Carlsberg quiz have been placed in a draw to attend one of the five live events across Australia, rolling out simultaneously this coming Friday, November 10th.
One lucky winner and a friend in each participating state will be putting down their pints and heading straight to the airport for destination Copenhagen – home of the Carlsberg brew.
The 170th birthday Carlsberg beer quiz nights will be presided over by local quizmasters, Jason Dundas (Melbourne), Tim Blackwell (Sydney), Angus O’loughlin (Adelaide), Stav Davidson (Brisbane) and Ross Wallman (Perth).
It’s not the first time J.C. Jacobsen has risen from the dead. Back in August, he delivered a posthumous talk for TEDxCopenhagen as part of Carlsberg’s hometown birthday celebrations.