Calvin Klein Slammed For Promoting Sexual Harassment In Raunchy Upskirt Ads

Calvin Klein Slammed For Promoting Sexual Harassment In Raunchy Upskirt Ads
SHARE
THIS


What best describes you?

Last week, Calvin Klein unleashed its latest string of ‘I ______ in my Calvins’, part of its international campaign, and let’s just say it didn’t leave everyone racing for the stores.

The provocative ads, in particular an upskirt shot of model Klara Kristen, have resulted in claims they are promoting sexual harassment, with calls to ban the ads and get them removed.

The National Center on Sexual Exploitation has requested the ads be taken down, insisting they glamourise sexual assault, especially given the issues in recent years of men taking upskirt photos of women on their mobile phones.

“Once again, Calvin Klein has used a depiction of sexual harassment or assault in its advertisements,” executive director Dawn Hawkins said in a statement.

“The American fashion house has continued to stand by its most recent ad campaign, not-so-subtly entitled Erotica , despite the backlash over its glamorized depiction of an ‘up-skirting’ victim.

calvin-klein-ad-xlarge_trans++qj__mVOKfQYt6tb53XFOf8HhRZFACjhhYtMJaLLbh6U

“Up-skirting is a growing trend of sexual harassment where pictures are taken up a woman’s skirt without her knowledge, or without her consent. By normalising and glamorising this sexual harassment, Calvin Klein is sending a message that the experiences of real-life victims don’t matter, and that it is okay for men to treat the woman standing next to them on the metro as available pornography whenever they so choose.”

The organisation is not only requesting the ad’s removal, but the removal of the entire series of ads, as well as demanding an apology to victims of sexual harassment and assault. The NCOSE also set up an online petition to add some heat to its protest.

But it’s not the first time this particular campaign has stirred the pot, with a billboard of Kristen and the caption, ‘I seduce in my Calvins’, getting reactions back in March.

image (18)

The CEO of lingerie company Third Love, Heidi Zak, called on Calvin Klein to take the billboard down, arguing it was both sexist and portrayed out-dated gender stereotypes. Zak had success too, according to Hollywood Reporter, with the billboard eventually being removed.

Calvin Klein hasn’t made any comments on the controversy, merely posting this to its Instagram page:

Hold up: @saskiadebrauw, as photographed by @harleyweir for the Spring 2016 campaign. #mycalvins

A photo posted by Calvin Klein (@calvinklein) on

 

Please login with linkedin to comment

Latest News

The Advertising ID Consortium Welcomes New Platform Partners
  • Advertising

The Advertising ID Consortium Welcomes New Platform Partners

The Advertising ID Consortium – the open identity solution for the digital advertising ecosystem – has announced new platform partners. Since the Consortium’s announcement in May 2017, the founding members have established a governance framework and product specification that includes an open and standardised cookie and accessible people-based identifiers, delivered in a secure, privacy conscious […]

Marketing Melodies Partners With Spotify-Backed Soundtrack Your Brand
  • Marketing

Marketing Melodies Partners With Spotify-Backed Soundtrack Your Brand

Australian in-store music provider Marketing Melodies has announced an exclusive reseller agreement with Spotify-backed Soundtrack Your Brand for the Australia and New Zealand markets. Founded in Sweden in 2013, Soundtrack Your Brand was developed to kill bad background music. Its flagship solution, Soundtrack Business, is a music streaming platform licensed for commercial and public spaces. The […]

Social Garden Becomes First Bronze Snapchat Certified Partner In Australia
  • Advertising
  • Marketing

Social Garden Becomes First Bronze Snapchat Certified Partner In Australia

Customer acquisition firm Social Garden has become the first business in Australia to achieve Bronze status on Snapchat. Among the new benefits Social Garden will receive as a result of its Bronze status is access to beta versions of Snapchat data tools, such as the Snapchat Conversion Pixel, as well as being among the first […]

Hypetap Appoints Nuffnang’s Chris Morfis As GM
  • Marketing

Hypetap Appoints Nuffnang’s Chris Morfis As GM

Influencer marketing player Hypetap has made its second senior hire in less than a month, appointing Chris Morfis as the company’s general manager. Joining from influencer marketing provider Nuffnang Australia, Morfis will guide Hypetap’s growing team, providing strategic direction to accelerate the company’s growth, as well as leading operations and managing relationships with key partners. Morfis’ appointment will […]

On Air sign in a studio broadcasting via radio, podcast or wireless transmission.
  • Media

ARN Announces Departure Of Content Director & Radio Veteran

Australian Radio Network (ARN) has announced that Charlie Fox, content Director for WSFM and The Edge, and WSFM morning announcer Ron E Sparks, have departed. Fox has been with ARN since 2005, and Sparks joined WSFM in 2002. ARN national content director Duncan Campbell said the departure of Fox and Sparks are part of the […]

OMD Announces New MD For Melbourne
  • Media

OMD Announces New MD For Melbourne

OMD unveils new Melbourne MD, and it certainly wasn't among any of B&T's picks. Not that we were picking, mind you.

Sydney Festival Chooses Brightcove To Enhance Online Video Content
  • Media

Sydney Festival Chooses Brightcove To Enhance Online Video Content

Video cloud service Brightcove has announced that Sydney Festival has selected the platform to improve its user experience through online video content. Brightcove will do so by removing third-party branding and pre-roll ads, as well as adding autoplay functionality, ahead of the event in January. Leveraging the Brightcove video platform to host and publish video […]

Does Your Christmas Marketing Suck?
  • Opinion

Does Your Christmas Marketing Suck?

Remember the old Palmolive soap ad that asked, "Don't wait to be told"? This is sort of similar, albeit sans any suds.

Opinion

by Peter Harris

Peter Harris
Queensland Anti-Porn Crusaders Cop Ad Ban
  • Campaigns

Queensland Anti-Porn Crusaders Cop Ad Ban

We have a strident anti-pornography policy at B&T. Earphones must be worn at all times and strictly no little people.

by B&T Magazine

B&T Magazine
Nature’s Way Celebrates Big Things Little People Do In UCG Videos Via Wavemaker & Storyful
  • Advertising
  • Campaigns
  • Marketing

Nature’s Way Celebrates Big Things Little People Do In UCG Videos Via Wavemaker & Storyful

Health and wellbeing company Nature’s Way is celebrating the achievements of kids in a series of relatable and entertaining online videos that tug at the heart strings of parents. Instead of using actors to tell the brand story of Nature’s Way’s Kids Smart supplement range, Storyful has helped Wavemaker to license user-generated content clips of […]

DEC PR Wins Hisense Account
  • Marketing

DEC PR Wins Hisense Account

Electronics and whitegoods specialist Hisense has announced it has appointed DEC PR to lead its strategic communications remit in the local market, following a competitive tender process. DEC PR will work to support its brand building activities and managing corporate communications. The agency’s work will integrate closely with Hisense’s other marketing partners. Andre Iannuzzi, marketing […]