AKQA Develops First Chatbot For The Climate Council

AKQA Develops First Chatbot For The Climate Council

Global brand experience agency AKQA has announced it has developed the first ever chatbot for Australia’s Climate Council.

The collaboration allowed the Climate Council to utilise AKQA’s research and development lab to create a chatbot that would better engage 25 to 35-year-olds who follow the Climate Council on their social channels but have low engagement.

Housed on the Climate Council’s Facebook page, the bot will help their curious audience access the latest facts about climate change in a conversational context, receiving accurate and understandable answers instantly.

AKQA’s research and development team worked closely with the Climate Council to ensure all of its findings and research could be transformed into data for the chatbot.

Tim Devine, executive director of AKQA’s research and development lab, said: “To ensure the bot was highly effective, the AKQA research and development lab ran workshops with The Climate Council to gain an understanding of the challenges the organisation faced and how emerging technology such as  bots can overcome these challenges.

“In the development phase, the lab first tested the IBM Watson Knowledge Studio as a way to restructure content in a way that would train the bot that could answer any question on climate change.

“The lab’s second attempt using Google’s DialogFlow trained the bot on Tim Flannery’s book, The Weather Makers. Neither was the right fit, but the research critically informed the final product.”

Devine said people don’t know what questions to ask when it comes to climate change.

“They know topics like extreme weather, renewables, coal etcetera, but not knowing the right questions to ask a bot means you will only ever skim the surface,” he said.

“So, the bot was designed to help people go deeper into the issues. In just five days, the lab developed the platform for the Climate Council to publish content and receive donations through Messenger.

“Our expectation is that over time we will evolve the bot into more channels and make it more conversational.

“But for now, we’re excited to see it go live and serve as a new channel for the great, pertinent and meaningful content the Climate Council consistently produces.”

A Climate Council spokesperson said the chatbot is a fantastic resource that will allow the organisation’s audience to discuss the facts of climate change, while also understanding more than just the headlines.

“To do this, we regularly create and distribute detailed and understandable reports, highlight the latest research and statistics across a range of climate-related topics, including extreme weather, heatwaves, bushfires and renewable energy, and storage technology solutions,” the spokesperson said.

“We knew the chatbot would be a brilliant addition to the Climate Council’s resources, allowing us to access new demographics, audiences and supporters, while also increasing accessibility to our reports and data.”




Please login with linkedin to comment

AKQA. Chatbot Climate Council

Latest News

Revium Snags Peter Bauld From Deloitte Digital
  • Advertising

Revium Snags Peter Bauld From Deloitte Digital

Revium, a leading full-service digital and AI consultancy, has announced the appointment of Peter Bauld (lead image) as Executive General Manager. Revium is a full-service digital and AI consultancy with over 20 years of experience creating engaging digital experiences for leading organisations and their customers. Bauld joins Revium after an illustrious career spanning over two […]

Veridooh Snatches Prashand Menon From ScentreGroup
  • Advertising

Veridooh Snatches Prashand Menon From ScentreGroup

Out-of-home OOH) and digital media leader Prashand Menon (lead image) has joined OOH ad tech company Veridooh as group business director within NSW and QLD. Menon joins Veridooh from his most recent role as ScentreGroup’s group business director and brings with him more than 10 years of experience in Australian media. Previously, he held positions […]

Kat & Co Transforms Into THE WORLD OF Experiential Agency
  • Advertising

Kat & Co Transforms Into THE WORLD OF Experiential Agency

After more than twelve years of producing experiences for some of the world’s most innovative brands, including Hermes, Van Cleef & Arpels, Louis Vuitton, and Tiffany & Co, Kat & Co has quietly metamorphosed into THE WORLD OF. THE WORLD OF is an experiential agency at the juncture of culture, technology and the human condition. […]

SMG Studio Launches Risk: Global Domination X Dune Part Two
  • Campaigns

SMG Studio Launches Risk: Global Domination X Dune Part Two

Through a licensing agreement with Legendary Entertainment, SMG Studio inked the rights to adapt Dune: Part Two into a game based on Risk: Global Domination, Hasbro’s interactive board game. Inspired by Denis Villeneuve’s cinematic masterpiece, Dune: Part Two, this new digital adaptation, RISK: Global Domination X Dune: Part Two, is poised to captivate players from […]

QMS: Taylor Swift, Lunar New Year & Mardi Gras Were Boon For OOH Market
  • Marketing

QMS: Taylor Swift, Lunar New Year & Mardi Gras Were Boon For OOH Market

Taylor Swift, Lunar New Year and the Sydney Gay and Lesbian Mardi Gras Festival have had a dramatic impact on the number of people moving in and around Sydney over the past month, drawing big crowds into the heart of the city and its surrounding suburbs. New data from digital outdoor company QMS reveals a […]