Agent99 Adds Three New Clients To Its Roster

Agent99 Adds Three New Clients To Its Roster
SHARE
THIS



Independent public relations agency Agent99 has welcomed three new clients to its portfolio, following competitive pitches.

Agent99 will now work with National Bandanna Day, outdoor equipment retailer Fjallraven and recruitment agency Citrus Group.

Youth cancer victims support organisation CanTeen has tapped Agent99 to drive awareness of National Bandanna Day and online sales to contribute to the target of $1.37 million.

Agent99 will achieve this by conducting a nationwide attitudes and behaviours research piece, the results of which will be seeded through a press release series, alongside a wider e-influencer and designer content campaign.

Bandanna Day national manager Melissa Howarth said: “Agent99 are a perfect fit for National Bandanna Day this year.

“They presented a winning concept despite a few strategic challenges and have committed to some strong targets. The entire team at CanTeen are behind them this year and together we hope to gain some big wins.”

Also joining the Agent99 family is Fjallraven, the award-winning brand that produces innovative, functional and stylish products that are loved by outdoor enthusiasts across the world.

The team have engaged Agent99 to launch their first Australian flagship store in Melbourne. The agency will support the launch through numerous marketing and PR activities.

Zen Imports Fjallraven brand manager Susan Park said: “This store opening is a big milestone for Fjallraven Australia and we’re so excited to partner with and access Agent99’s capabilities and expertise.”

Strengthening its corporate division which specialises in working with speakers, authors and thought leaders, the agency has welcomed Citrus Group, a specialist recruitment agency that focuses on sourcing exceptional talent for the call centre industry.

Agent99 will profile the expertise of the company within the business and workplace sector, whilst driving interest of large corporates to Citrus’ current blue-chip client list.

Agent99 founder and director Sharon Zeev Poole said: “This has been an incredibly strong quarter for the agency and we’re so happy to be aligning with progressive and like-minded brands.

“These new opportunities further establish our credentials and expertise within our two areas of focus being the consumer lifestyle space specialising in food, beverage and entertainment as well as the B2B space where we elevate thought leaders in their respective fields.

“We look forward to the exciting journey ahead.”

Latest News

Ash London To Co-Host Ten’s New Game Show
  • Media

Ash London To Co-Host Ten’s New Game Show

Network Ten has revealed that radio personality Ash London will join Grant Denyer as co-host of its new game show, which will hit TV screens on Sunday 7 October at 7:30pm. London’s role on Game of Games was formally acknowledged in a media release sent out by Ten this morning. However, if you had your […]

Bayer Consolidates Crop Science Creative With Clemenger’s Redhanded
  • Advertising

Bayer Consolidates Crop Science Creative With Clemenger’s Redhanded

Redhanded has been appointed creative agency of record for the crop science division of Bayer in Australia, following a competitive pitch. The appointment of the Clemenger Group agency comes after Bayer chose to consolidate its creative business in September to drive efficiencies and strategic alignment across portfolios. Redhanded will now be responsible for creative work […]

A young boy nerd shouts at the top of his voice to his co-worker through a megaphone trying to talk some sense into him. The young nerds are dressed in bowties and glasses. Retro styling.
  • Media

Study: High-Impact Digital Ads Amplify Standard Media

New research released today by Inskin Media and Lumen Research using a large-scale audience eye-tracking study has proved that high-impact formats can help draw consumers’ eyes to standard formats for longer. The UK study, in partnership with Mindshare, carried out 3,160 eye-tracking experiments and revealed that, within a browsing session, standard display formats, such as […]

Kellogg’s Chooses Eleven To Look After PR
  • Marketing

Kellogg’s Chooses Eleven To Look After PR

Breakfast cereal giant Kellogg’s has appointed Eleven to handle its PR account across Australia and New Zealand. Eleven takes over from Edelman on the account. Kellogg’s has also ditched Porter Novelli and Liquid Ideas, which worked on a project basis. Eleven managing director Roberto Pace said in a statement that the agency was excited to […]

Coca-Cola Celebrates Classic Aussie Moments To Commemorate 80 Years Via McCann
  • Campaigns

Coca-Cola Celebrates Classic Aussie Moments To Commemorate 80 Years Via McCann

Coca-Cola has today launched a campaign commemorating 80 years of great tasting beverages made by Australians in Australia. The integrated marketing campaign from McCann and UM will have multiple touchpoints with consumers led by a new locally-produced TVC running across screens and also supported in PR, social media and out-of-home. The tagline featured in the […]

Stellar Concepts Wins PR Duties For New Sydney Food Festival
  • Marketing

Stellar Concepts Wins PR Duties For New Sydney Food Festival

Communications agency Stellar Concepts has been appointed by IMG Culinary to deliver a PR campaign for the launch of Taste of Sydney Collective. The food festival is an evolution of IMG’s ‘Taste of’ festival series fusing food, culture and music. Taking place at the Cutaway in Sydney’s Barangaroo precinct during November, the highly-curated event will […]

SPEED To Handle Media Planning For QICGRE
  • Media

SPEED To Handle Media Planning For QICGRE

SPEED has been appointed QICGRE’s communications strategy and channel planning agency with immediate effect. QICGRE are operators of 26 shopping centre’s across Australia, including Eastland, Castle Towers, Westpoint, Canberra Centre, Robina Town Centre and Grand Central. SPEED will provide portfolio communication recommendations across the business, as well as direct media planning support for each shopping […]

Former One Green Bean CEO Carl Ratcliff Resurfaces At DDB Sydney
  • Advertising

Former One Green Bean CEO Carl Ratcliff Resurfaces At DDB Sydney

DDB Australia has announced the appointment of former One Green Bean CEO Carl Ratcliff as chief strategy officer of DDB Sydney. Ratcliff’s appointment comes just over two weeks after it was announced that Claire Salvetti would replace him as CEO of One Green Bean. Ratcliff has more than 20 years’ experience in the world of building brands […]