Advertising with SnapChat? Snap Out Of It

Selfie of blond sensual girl.

This story was originally published by

SnapChat mightn't be the best app to use in promoting your brand. Particularly when the common promotion is for penis enlargements. Here's a look at why you don't want to stoop to such lows to promote your brand, despite SnapChat's value reaching $10 billion.


If you are a brand marketer thinking, “I’d better get on this Snapchat train before it leaves the station,” please slow down a second and make sure you know what you’re getting into.

With news of Snapchat’s $10 billion valuation, it’s easy to come down with a case of “Shiny Object Syndrome.” But it’s important to have a clear picture of where you’re putting your brand — after all, there’s a reason brands pay a premium to be adjacent to quality content. You are the company you keep.

When Snapchat came onto the scene, it was perceived as little more than a tool for sexting. The reality is that it’s a much more robust platform that’s used for all kinds of visual communication. The content problem, however, is the other advertisers you will be associating your brand with.

McDonalds’s, Taco Bell and even GE are just a few of the brands rushing to Snapchat in an attempt to stake their claim on 10 seconds of millennial mindshare. And Snapchat is now reportedly working on a service called Snapchat Discovery that will make it easier to get ads in front of Snapchat users.

I conducted an experiment and changed my settings to allow anyone to send me snaps on Snapchat. Sure enough, the ads started rolling in. An ad for a fake Rolex was the tamest of the bunch. Ads for penis enlargement pills and “fine big booty girls” were gems.

Snapchat is reportedly making the rounds with brands and agencies…

For the full yarn, click here.

Latest News

Blue 449 Launches New Campaign For Chivas  “Success Is A Blend”
  • Campaigns
  • Media

Blue 449 Launches New Campaign For Chivas “Success Is A Blend”

Blue 449 has launched a new paid media campaign called Success is a Blend for Chivas Regal, the original luxury blended Scotch whisky. This through the line campaign celebrates the belief that blended is better, in life and in Scotch. Chivas’ faith in blending was instilled by founding brothers, James and John Chivas, who pioneered […]

The Australian Unveils Fourth Edition Of The Deal For Emerging Female Leaders
  • Media

The Australian Unveils Fourth Edition Of The Deal For Emerging Female Leaders

The Australian has today published its fourth annual edition of The Deal focused on emerging female leaders, in association with Chief Executive Women (CEW). The issue showcases successful women while asking some challenging questions. The Deal editor Helen Trinca said: “Women have achieved so much, even if there is more to do, and there is […]

Shake The Cage Cup Submissions Open
  • Media

Shake The Cage Cup Submissions Open

Didn't have much like on the recent Melbourne Cup? Well, why not turn your attention to the Shake The Cage Cup instead?