“The TV Set Remains At The Core Of Video Consumption” Says Head Of Nielsen’s Reach Solutions

Man with big hair watching television

[url=http://www.istockphoto.com/file_search.php?action=file&lightboxID=6793307][IMG]http://i206.photobucket.com/albums/bb234/cellectus/vetta.jpg[/IMG][/url]
[url=http://www.istockphoto.com/file_search.php?action=file&lightboxID=5276630][IMG]http://i206.photobucket.com/albums/bb234/cellectus/portraitII-1.jpg[/IMG][/url]
SHARE
THIS



The latest Australian Multi-Screen Report, fresh off the press from Regional TAM, OzTAM and Nielsen, and covering the third quarter of calendar 2015, has shown that Aussies still love their teles.

Australians remain heavy television consumers, and to add to this, more choice in platforms and devices is seeing audiences spread their viewing across screens.

Trends identified in earlier editions of the report continue and include:

  • Most Australians watch broadcast television each week.
  • Broadcast television viewed on in-home television sets reached 87.7 per cent of Australians in any single week of Q3 2015 (free-to-air and subscription channels).
  • Broadcast television reach remains high among all major age groups.

For example, 72.2 per cent of people aged 18-24 – a relatively light television-viewing segment – watched broadcast TV on in-home sets each week in the latest quarter.

The most time spent viewing video content is on TV sets, with Aussies also using their sets for many other purposes.

Similar to recent quarters, on average 16.3 per cent of Australians were using their TV set for any purpose at any one minute of the day in the time period looked at.

Time spent on other TV screen use jumped up in the third quarter of 2015 by more than two hours to an average 28:50 per Australian each month.

Australians are also using connected devices to watch TV and other video content.

Over the entire time period studied, Australians on average watched 90 hours and 42 minutes of broadcast television per month, down 6:16 per month year-on-year and reflecting the way Australians are spreading their viewing across multiple options.

Over 12 per cent of viewing is on screens other than TV sets, including broadcast content such as television network catch-up and streaming sites as well as non-broadcast video such as YouTube, Vimeo and Facebook.

stuffffff

Head of Nielsen’s Reach Solutions, Southeast Asia, North Asia and Pacific Craig Johnson said, “The TV set remains at the core of video consumption and we don’t see that changing any time soon.

“What is changing rapidly though is the expansion of screen time and screen types as Australians get comfortable with viewing video content on mobile devices, anytime, anywhere. There’s never been as much of a need for a complete view of the consumer’s media consumption as there is today.”

OzTAM CEO Doug Peiffer added, “More choice is leading Australians to spread their viewing across content and platform options”.

“While this means they spend a little less time each month watching ‘traditional’ TV, broadcast television reach remains high: most Australians, younger and older alike, watch linear television each week.”

 

Please login with linkedin to comment

Latest News

Fraud & Faulty Programmatic Will Force Brands To Take Media In-House
  • Media

Fraud & Faulty Programmatic Will Force Brands To Take Media In-House

A growing number of marketers are taking back control of their digital marketing campaigns as more cases of fraudulent and waste in programmatic spending emerge across the world. Mr Jay Shah, CEO of artificial intelligence group, OpenDNA, marketers were taking back control of critically important processes like customer targeting, as many digital and programmatic advertising, […]

Cricket Australia Unveils Ashes Fan Campaign #BeatEngland
  • Campaigns

Cricket Australia Unveils Ashes Fan Campaign #BeatEngland

With an Ashes summer rapidly approaching, Cricket Australia has put out a rallying cry to fans around the country to get behind our Australian women’s and men’s cricket teams under the banner #BeatEngland. The #BeatEngland campaign is built upon a simple truth – nothing brings Australia together like the prospect of seeing our cricketers beat […]

Sydney Start-up Muzaara Partners With Commission Factory To Turbocharge Digital Ad Spends
  • Advertising
  • Marketing

Sydney Start-up Muzaara Partners With Commission Factory To Turbocharge Digital Ad Spends

Sydney-based adtech start-up Muzaara has announced a new strategic partnership with performance marketing platform Commission Factory. Together, Muzaara and Commision Factory are providing SMEs with a secret weapon to skyrocket their online brand visibility and effectively manage and maximise their online advertising campaigns. This partnership will allow both online marketing companies and their impressive roster […]

Kellogg’s Creates AR Halloween Trick Or Treat Experience Via Shazam & Orchard
  • Campaigns
  • Marketing
  • Technology

Kellogg’s Creates AR Halloween Trick Or Treat Experience Via Shazam & Orchard

Breakfast cereal manufacturer Kellogg’s has joined forces with Shazam and digital agency Orchard to deliver a first-of-its-kind augmented reality (AR) Halloween Trick or Treat experience for families. The campaign, which leverages Shazam’s visual recognition platform and recently-launched AR platform, sees Kellogg’s pilot the replacement of physical gifts in cereal packs with a digital experience that […]

Kraft Heinz Appoints Cummins&Partners As New Creative Agency
  • Advertising

Kraft Heinz Appoints Cummins&Partners As New Creative Agency

Kraft Heinz today confirmed the appointment of Cummins&Partners as its new Creative agency after an extensive pitch process. They will be responsible for brand strategy and integrated creative across the expanding Kraft Heinz portfolio including Kraft, Heinz and Golden Circle. A Kraft Heinz spokesperson said: “After an exhaustive search involving a competitive pitch, we have made […]

Patrick Delany (CEO, Fox Sports), Hugh Marks (CEO, Nine Entertainment Co), Miranda Devine (Columnist, News Corp), Michael Miller (Executive Chairman, News Corp Australasia), Grant Blackley (CEO & Managing Director, Southern Cross Austereo) at Radio Alive 2017
  • Media

Media Bosses Weigh In On Ten-CBS Deal

Do you enjoy articles featuring industry big-wigs? Well, it doesn't come much bigger and wiggier than this, we say.

by B&T Magazine

B&T Magazine
Kantar TNS’ Ali Dexter Joins T Garage As Director Of Insights & Strategy
  • Marketing

Kantar TNS’ Ali Dexter Joins T Garage As Director Of Insights & Strategy

Melbourne-based market research consulting agency T Garage has announced the appointment of Ali Dexter as its director of insights and strategy. Dexter joins T Garage from Kantar TNS, where she was the director of its Qualitative division. Prior to that, Dexter held a number of senior roles at Kantar TNS in the US and Vietnam.  “After […]

XXXX on Tuesday, March 21, 2017, in Las Vegas. (Jeff Bottari/AP Images for Adobe)
  • Advertising

Adobe Releases Advertising Cloud App

Not one, but two Adobe announcements. The tech elves have been busy this week, not that we're inferring Adobe is Santa.

Facebook Updates Its VR Offering
  • Technology

Facebook Updates Its VR Offering

Do you loathe Facebook for nicking all the ad cash? Well, why not scream "A pox upon you Zuckerberg" while reading this.

InterContinental Perth City Centre Chooses Bonfire To Build Digital Strategy
  • Marketing

InterContinental Perth City Centre Chooses Bonfire To Build Digital Strategy

Luxury hotel InterContinental Perth City Centre is officially set to open this Sunday, and has already taken strides towards developing a comprehensive online search strategy with digital agency Bonfire. The investment reinforces the desire of the hotel to promote its luxury business facilities, which include corporate and bespoke event spaces designed for local, national and […]

Datalabs Announces New Hire And Promotion
  • Marketing

Datalabs Announces New Hire And Promotion

Aussie data visualisation and content marketing analytics agency Datalabs has announced the appointment of Marc de Chellis to run its business development, as well as the promotion of Cass Lilley to accounts and project manager. De Chellis (pictured above, second from the left) joins Datalabs from Launchpad App Development, where he held the role of […]