When Samsung unveiled its latest campaign for its Galaxy S8 handset two weeks ago, it was quickly revealed as one long attack on arch-rival Apple’s newly released X iPhone.
The “Growing Up” campaign was a far from subtle takedown of rival Apple. You can read B&T’s original story on the campaign here and watch the campaign at the bottom of this article.
Not wanting to be left out of the less than friendly rivalry, US handset maker Motorola has entered the fray with its “Up-upgrade” campaign that playfully mocks Samsung’s mocking of Apple. If that makes sense?
The Motorola ad, which the brand has clearly turned around in a hurry, shows how its latest Moto Z model trumps the Galaxy by turning into a supercool film projector.
Checkout the Motorola ad below and the original Samsung campaign underneath.
And here’s the Samsung Galaxy S8 campaign: