“Ladies, Let’s Lube” Proclaims Daring Spot For Durex

“Ladies, Let’s Lube” Proclaims Daring Spot For Durex
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A new campaign by prophylactic purveyor Durex attempts to de-stigmatise dry sex for women while promoting the brand’s lubricants range.

The British campaign, titled “Ladies, let’s lube”, is the work of Havas London and plays to a theme of women taking control of their sex lives.

It tells its female audience, “We’ve made our voices hears” before adding: “Why do we still put up with uncomfortable sex?”

The ad’s the work of Havas creatives Anna Jobbins and Kate Lloyd. Check it out below:

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