Diesel Unveils Latest Oddball “Capsule” Campaign That Puts An End To Boring Meetings

Diesel Unveils Latest Oddball “Capsule” Campaign That Puts An End To Boring Meetings
SHARE
THIS



Italian fashion brand Diesel has unveiled its latest campaign and it’s possibly one of the nuttiest yet.

The work of Publicis Italy, the campaign is titled “The Capsule” and is a playful dig at tedious work meetings.

“The Capsule” is a prototypical new (and purposefully uncomfortable) meeting room designed to keep conference and gathering times to an absolute minimum. The idea -spurred by the statistic that the average office worker spends around 9,000 hours in meetings during his career lifespan, in which 50 per cent of the time is squandered and found its inspiration in Diesel founder Renzo Rosso’s experience and ethos: “The best decisions I’ve ever made were quick”.

The experimental room is made not to promote the norm, but rather, to expedite the decision-making discussions and processes that are so often unnecessarily drawn out during assemblies. Fifteen minutes is the maximum time (there’s a countdown clock); the cramped, unembellished space forces the group to get right to the point. The end result? More freedom; when choices are made quickly, there’s more time to enjoy life. This is an ultimate benefit of working for Diesel—the company continues with its progressive attitude towards an efficient work-life balance. It’s where the mantra “For Successful Living” was born.

The Capsule will be built as a set at Wired Next Fest, in which patrons will create video content to be published during the activation. Additionally, Diesel will also invite other entities—through LinkedIn, HR departments, and other companies to suggest creative ways to shorten the office meeting.

Credits

Client: Diesel

Agency: Publicis Italy

Global Chief Creative Officer Publicis WW e Ceo Publicis Italy: Bruno Bertelli

Chief Creative Officer: Cristiana Boccassini

Global Digital Creative Directors: Milos Obradovic, Mihnea Gheorghiu

Creative Supervisor: Simone Di Laus

Art Director: Giovanni Greco

Copywriter: Enrico Pasquino

Client Service Director: Barbara Pusca

Account Team: Camilla Poli, Giuseppe Esposito

Social Media Manager: Filippo Festuccia

Agency Executive Producer: Silvia Cattaneo

Agency Producer: Isabella Guazzone

Production Company: Bedeschi Film

Director: Tommaso Pitta

Executive Producer: Federico Salvi

 

Latest News

Study: 94% Of Aussies Want Improvements To Local E-Commerce
  • Marketing

Study: 94% Of Aussies Want Improvements To Local E-Commerce

As Australian retailers continue to expand and improve their e-commerce service offerings, Aussies are becoming more confident in online shopping. However, new research reveals further major improvements need to be made before consumers make the switch to shopping exclusively online. Leading parcel delivery service CouriersPlease (CP) commissioned a survey of an independent, nationally representative panel […]

The Three Items You Need On Your Bedside Table To Create The Perfect Start To Your Day
  • Opinion

The Three Items You Need On Your Bedside Table To Create The Perfect Start To Your Day

B&T regular, Dr Amantha Imber (pictured below) is the Founder of Inventium, Australia’s leading innovation consultancy and the host of How I Work, a podcast about the habits and rituals of the world’s most successful innovators. In her latest post for B&T, the goodly Doc takes a look at your bedside table and what it means for […]

Opinion

by B&T Magazine

B&T Magazine
72andSunny Sydney Enlist The Amish To Promote Upcoming Mona Foma festival In Launceston
  • Advertising

72andSunny Sydney Enlist The Amish To Promote Upcoming Mona Foma festival In Launceston

To announce the launch of the Mona Foma festival in Launceston in January 2019, Mona and 72andSunny Sydney have launched a campaign in one of the most well-known Amish communities in the US, Lancaster County, Pennsylvania, inviting Amish youth to this once in a lifetime party. Mona Foma is a summer coming-of-age story about new […]

ALDI Shreds Rival’s Loyalty Cards In Amusing New Work Via BMF
  • Advertising

ALDI Shreds Rival’s Loyalty Cards In Amusing New Work Via BMF

ALDI has continued its ‘Good Different’ positioning with an integrated campaign via its creative agency, BMF. The campaign celebrates another key difference between ALDI and the supermarket competition. Namely, ALDI doesn’t have a reward scheme, they just save you more money than anyone else. Shoppers often feel loyalty schemes are a good way to save money, […]

by B&T Magazine

B&T Magazine
A young boy nerd shouts at the top of his voice to his co-worker through a megaphone trying to talk some sense into him. The young nerds are dressed in bowties and glasses. Retro styling.
  • Opinion

Smart Speakers: The Voice Of A Generation

In this opinion piece, Growth Tank management consultant David Willey looks into research on the usage of voice assistants and access to smart speakers for Generation Z, Millennials and Generation X in Australia. We hear a lot about how Millennials, and now Generation Z, are changing the game on marketing by adopting the latest technology, including digital voice […]

Opinion

by B&T Magazine

B&T Magazine
Host/Havas Bags Work For Oroton
  • Advertising

Host/Havas Bags Work For Oroton

Host/Havas staff forced to takes lessons on accessorising after snaring Oroton's creative account.

Glenn McGrath & Mike Hussey Join Macquarie Media’s Cricket Commentary Team
  • Media

Glenn McGrath & Mike Hussey Join Macquarie Media’s Cricket Commentary Team

Macquarie Media has announced that two of Australia’s cricketing greats, Glenn McGrath and Mike Hussey, are the latest additions to its cricket commentary line-up. McGrath (pictured above, right) and Hussey (pictured above, left) will join Darren Lehmann and Ian Chappell in the Macquarie Macquarie Sports Radio commentary box this summer, as part of the company’s new six-year […]