The Internet Overtakes TV As Most Complained About Medium

The Internet Overtakes TV As Most Complained About Medium
SHARE
THIS



Complaints about internet advertising in Britain have risen 35 per cent over the past 12 months and, in doing, so overtaken television as the most complained about advertising medium.

According to the UK’s Advertising Standards Authority (ASA) complaints about online ads rose 3,500 to 13,477 with most complaints to do with misleading content than anything controversial or offensive.

Complaints about advertising in general in the UK rose by a fifth in 2014 to just over 37,000 complaints overall.

One ad by travel company Booking.com that had a swear word bleeped out with the word “booking” caused such ire it was personally responsible for sending complaints to do with cinema advertising soaring by 106 per cent year on year. The ad is reportedly the second-most complained about ad in British history.

ASA’s annual report said: “We’re responding to and ensuring we keep pace with the rapidly changing media landscape, such as our ongoing work with vloggers.”

“The importance of that is underlined by the fact that, for the first time, the internet overtook television as the most complained about medium with 13,477 complaints about 10,202 ads, an increase of 35 per cent from 2013.”

However a spokesperson for ASA, quoted in the The Independent, said the number of companies complained about were down, just the number of actual complaints about them were up. While complaints about TV advertising was also down year on year. “Social media platforms helped mobilise mass complaints about a small handful of controversial ads, but the total number of ads complained about was actually down,” the spokesperson said.

Of most alarm, ASA reported, was fake advertising sites pretending to offer government services such as passport renewals and charging for the service.

A promotion by The Sun newspaper, that offered readers a date with one of its famed page three girls, was also reported to be one of the most complained about ads for 2014.

Please login with linkedin to comment

Latest News

AI – To Join It Or To Beat It
  • Media
  • Opinion

AI – To Join It Or To Beat It

I'm afraid we can't let you read this piece Dave! That's a joke about A Space Odyssey 2001, young B&T readers.

Opinion

by B&T Magazine

B&T Magazine
AnalogFolk Opens In Shanghai
  • Advertising

AnalogFolk Opens In Shanghai

AnalogFolk has opened in Shanghai and, as B&T's trusty Funk & Wagnalls atlas tell us, is somewhere near Wollongong.

Social TV – Will You Be At The Party?
  • Advertising
  • Marketing
  • Media
  • Opinion

Social TV – Will You Be At The Party?

Can't keep-up with the goings-on in the Aussie TV industry? Well, hit the couch, pull on the trakkie daks & peruse this.

Opinion

by Rochelle Burbury

Rochelle Burbury
JWT Melbourne Hooks John West’s Creative
  • Advertising

JWT Melbourne Hooks John West’s Creative

You'd only need snog a B&T staffer to know of our affection for the John West oysters in aspic & smoked mackerel ranges.

by B&T Magazine

B&T Magazine
Sydney-Based Tech Marketing Firm, Law Of The Jungle, Scoops Top International Gong
  • Marketing

Sydney-Based Tech Marketing Firm, Law Of The Jungle, Scoops Top International Gong

Sydney-based online cloud solution for marketing compliance, Law of the Jungle, has beaten the world’s best firms to win a prestigious RegTech Markets 2017 Spotlight Award. RegTech Markets, a global community for regulatory technology, inaugurated these awards to “shine a light on the world’s best and brightest RegTech companies”.  A panel of 30 industry experts […]

Is This The Bleakest Christmas Ad Ever?
  • Campaigns

Is This The Bleakest Christmas Ad Ever?

Tired of pretty people pulling bon-bons in your Christmas campaigns? Well, here's one to slash the wrists to instead.

by B&T Magazine

B&T Magazine
The Truth About Native Advertising!
  • Opinion

The Truth About Native Advertising!

Do you stammer about the office, railing against native advertising's great untruths? Read this and stop scaring people.

Opinion

by B&T Magazine

B&T Magazine
Why Are We Only Just Starting To Use VR To Train Staff?
  • Opinion
  • Technology

Why Are We Only Just Starting To Use VR To Train Staff?

In this opinion piece, PHD’s news business and marketing manager, Chloe Hooper (pictured below), argues why all agencies should be embracing VR to change the way they operate internally. Virtual reality (VR) is something most of us have had exposure to, but how many of us are really exploiting its potential to grow our people […]

Opinion

by B&T Magazine

B&T Magazine
PRIA Announces Winners Of 41st National Golden Target Awards
  • Marketing

PRIA Announces Winners Of 41st National Golden Target Awards

The Public Relations Institute of Australia (PRIA) last night announced the winners of the 41st National Golden Target Awards at a glittering ceremony hosted by Aussie actor and TV host Shane Jacobson at the Sydney Opera House. A sold-out crowd of more than 160 PR and communication professionals from around the country came together to […]

Personalisation At Scale: Targeting Audiences With People-based Marketing
  • Marketing
  • Opinion

Personalisation At Scale: Targeting Audiences With People-based Marketing

In this opinion piece, Indy Khabra (pictured below), national managing director at Amnet ANZ, explains power of the the people-based marketing equation, and also reminds marketers that they cannot afford to take data for granted. We are all talking about it. We all want it. We are all trying to get it. It’s that one-to-one […]

Opinion

by B&T Magazine

B&T Magazine