Soap Creative, JWT Australia and M&C Saatchi win Gold at IAB MIXX Awards

Soap Creative, JWT Australia and M&C Saatchi win Gold at IAB MIXX Awards
SHARE
THIS



Soap Creative and M&C Saatchi have led the Australian creative charge at IAB’s 10th annual MIXX Awards in New York, each winning Gold awards, while three other Australian agencies have secured Bronze and Silver.

Soap Creative and JWT Australia won Gold in the Public Service category for their “I Touch Myself” campaign for the Cancer Council of NSW, while M&C Saatchi secured Gold in the ‘Special Innovation – Can’t be Contained – People’s Choice’ category for its “Clever Buoy” campaign for Optus.   VLM Australia, Clemenger BBDO and Isobar Australia also received Silver and Bronze awards. 

Soap Creative, JWT Australia, Clemenger BBDO and M&C Saatchi’s wining campaigns had all previously won rounds in Round 8 of IAB Australia’s Creative Showcase.

Opening the MIXX Awards, IAB’s US president and CEO Randall Rothenberg, commented: “The awards are a beacon of where the industry is going – an indicator of what works and why. They serve to not only recognise the best-of-the-best creative work in interactive marketing, but also are intended to educate the marketplace and inspire firms by pointing to what is possible and where the industry is heading.”

Attending the Awards, Alice Manners, CEO of IAB Australia commented: “The MIXX Awards honour both the exceptional creative and effective work globally, so our Australian agencies can be very proud of their efforts. There is no doubt we continue to punch above our weight as we consistently demonstrate the potential digital offers marketers to reach and move consumers.”

This year’s most prestigious MIXX Award, “Best in Show,” went to Chipotle Mexican Grill and Creative Artists Agency for their campaign “The Scarecrow.”

The IAB MIXX Awards jury was headed up by Jeff Benjamin, Chief Creative Officer, JWT North America, who oversaw a panel of industry thought leaders who closely reviewed and apprised hundreds of interactive campaigns and programs from around the world.

The Australian 2014 IAB MIXX Award winners were as follows:

  • M&C Saatchi Australia for Optus: Clever Buoy
    • Gold – Can’t Be Contained
  • Soap Creative and JWT Australia for Cancer Council NSW: I Touch Myself Project
    • Gold – Public Service
  • VLM Australia for Rip Curl: Rip Curl Search GPS
    • Silver – Branded Utility
    • Silver – Data Inspired Creative
    • Bronze – Mobile
  • Clemenger BBDO Melbourne for Tourism Victoria: Remote Controlled Tourist
    • Silver – Branded Content
  • Isobar Australia for Select Australia: Select footy Cards
    • Bronze – Branded Mobile application

Latest News

Sydney Uni & JWT China Connect Human And Machine Learning With Creativity
  • Media
  • Technology

Sydney Uni & JWT China Connect Human And Machine Learning With Creativity

How will the future of work look for creative agencies?  How can technology be applied to the creative process – can it be automated? These are the key questions to be grappled with by University of Sydney academic experts and students in a new partnership with international advertising agency J. Walter Thompson China, in Shanghai. […]

Suncorp Appoints OMD As Master Media Agency
  • Advertising
  • Media

Suncorp Appoints OMD As Master Media Agency

OMD Australia has been appointed Suncorp’s Master Media Agency to manage the media planning and buying for the group’s network of brands including Suncorp, AAMI, GIO and Apia. The appointment of OMD comes after Suncorp confirmed it was reviewing its media account in October, putting incumbent Starcom on notice. It also coincides with the company’s move to a network […]

ABC Unveils Its Content Line-Up For 2019
  • Media

ABC Unveils Its Content Line-Up For 2019

The ABC has put recent management turmoil behind it to unveil its 2019 schedule. Highlights include the return of fan favourites Shaun Micallef’s Mad as Hell, Julia Zemiro’s Home Delivery and Anh’s Brush with Fame. David Anderson, ABC acting managing director, said: “The ABC tells the story of Australia and in 2019 we have many great […]

Seven Ways To Apply Speech Analytics In Marketing
  • Marketing
  • Opinion
  • Technology

Seven Ways To Apply Speech Analytics In Marketing

In this guest post, CEO of Delacon, Michael Center (pictured below), says speech analytics has a myriad of useful applications for any business and here he outlines seven applications to improve your marketing… Speech analytics data collected from calls made by potential new customers allows businesses to drive greater personalisation in the online environment and create […]

Opinion

by B&T Magazine

B&T Magazine
Stockland Tells Aussies To ‘Give A Little Christmas’ Via CX Lavender
  • Advertising
  • Campaigns

Stockland Tells Aussies To ‘Give A Little Christmas’ Via CX Lavender

Stockland has unveiled its 2018 Christmas Campaign, launching across its national social and owned media channels. Titled ‘Give a Little Christmas’ the ad is by creative agency CX Lavender and celebrates the spontaneous, unplanned and unexpected moments that make Christmas special and can bring a community closer. Ben Allen, general manager marketing at Stockland, said: “At Stockland, we believe […]

Harper’s BAZAAR Devotes December Issue To Conservation
  • Media

Harper’s BAZAAR Devotes December Issue To Conservation

The December issue of Harper’s BAZAAR, on sale today, celebrates a unique collaboration between the luxury lifestyle title and Australia’s iconic Taronga Zoo. Fronted by Australian supermodel and mother of two, Gemma Ward, the December issue is devoted to raising awareness to the work Taronga Zoo, and the newly established Taronga Institute of Science and […]

The $400,000 Problem Of Storing Media Assets
  • Media
  • Opinion

The $400,000 Problem Of Storing Media Assets

In this gust post, Collaboro CEO Warwick Boulter (pictured below), says too many marketers aren’t taking care of their very expensive media assets and offers his tips to ensure you safeguard yours… A business’ digital media assets form a significant part of its overall asset portfolio. Maximising the use of these assets and protecting them against loss is […]

Opinion

by B&T Magazine

B&T Magazine