Samsung Ups The Cute Factor With Lovelorn Chocolate Sauce Bottle

Samsung Ups The Cute Factor With Lovelorn Chocolate Sauce Bottle

It’s something everyone adores – a fridge full of loved up food products and the plight of one sweet sauce bottle to find his true soulmate.

Hannah Edensor
Posted by Hannah Edensor

And that’s exactly what Samsung has delivered, with a gorgeous new TVC for its Family Hub refrigerator – complete with built-in cameras.

Featuring the already adorable celeb couple of Kristen Bell and Dax Shepard, the pair unpack their groceries into their swish fridge, before heading up to bed.

But then we get an inside glimpse into what happens once the fridge door swings shut, and it’s a wonderful world of feelings and affection.

Except for poor old chocolate sauce, who struggles on his quest to find a complementary paramour.

The spot comes from directors Limbert Fabian and Brandon Oldenburg of Moonbot Studios, and was made by the same R/GA creative team that created Samsung’s ‘Holiday Dreams’ commercial a few years back.

Bell and Shepard have been adding the cute factor to Samsung ads since 2014 now, with this new ad their second year in a row of getting behind Samsung home appliances.