Rubicon Project Bolsters Global Leadership Team With Former Google Ads Leader

Rubicon Project Bolsters Global Leadership Team With Former Google Ads Leader

Rubicon Project today announced it has named Tom Kershaw to its global leadership team where he will serve as Chief Product & Engineering Officer, effective immediately.

Karen Terranova
Posted by Karen Terranova

Kershaw brings more than twenty-five years of relevant tech and advertising industry experience including more than a decade spent leading product development and engineering teams at global innovation leaders, including Google, where he most recently served as director of product management for Google Ads and Commerce, based in China.

Kershaw’s addition to the team reflects Rubicon Project’s ongoing commitment to delivering the most innovative mobile, video and in-app technologies to both buyers and sellers in the advertising marketplace today.

As chief product & engineering officer, Kershaw will assume responsibility for the oversight of all aspects of product development, platform strategy, product design, prioritisation, and go-to-market planning, as well as oversight of Rubicon Project’s Engineering capabilities.

He will be based at Rubicon Project’s headquarters in Los Angeles where he will directly report to Rubicon Project’s President, Gregory R. Raifman.

“At Rubicon Project, we operate with a core philosophy that great people innovate great products and great products attract great customers,” said Raifman.

“Tom’s quarter of a century of leadership experience as a product innovator, his deep understanding of the digital advertising ecosystem and his extensive mobile and video background will help ensure we continue to deliver innovation to the market and long-term growth for our business.”

Kershaw has managed more than $500M in annual revenue businesses in technology-based markets for 15 consecutive years with a strong track record in earnings growth and profitability. Most recently, Kershaw served as director of product management for Google Ads and Commerce (the senior-most Google product leader in APAC), directly responsible for the oversight of all Ads and Commerce product and engineering functions for the entire APAC region.

Prior to that, Kershaw was the product management director for Google Cloud Platform, where he led its successful expansion, focusing on key infrastructure development, including storage, database and analytics, network infrastructure, monitoring, and mobile application creation. Kershaw brings significant international experience, having launched and managed cloud, mobile, and voice services in 20 countries, including India, China, Thailand, Mexico, Saudi Arabia, Turkey, and Nigeria.

“Rubicon Project is a company I have long admired, sitting at the exciting intersection of data, technology, the mobile economy and advertising,” said Tom Kershaw.

“I’m thrilled to be joining such a dynamic team at such a transformative time for the industry.  I am looking forward to advancing our mission to deliver innovative products that improve the advertising experience for publishers, app developers, advertisers, and, most importantly, for the billion consumers Rubicon Project’s marketplace reaches globally.”