GPY&R are saving the day with NRMA, showing real life-inspired scenarios that call for roadside assistance in its new campaigns.
With the aim of demonstrating why you’re better off choosing them above the rest, NRMA is shining a light on those relatable, everyday unexpected moments that can stop you in your tracks.
Everything from locking your keys (and your pug) in the car after a morning swim, to breaking down on the way to the hospital. No matter how big or small the issue, the message is clear – they’re here to help.
And if you were this guy, we’re sure you’d want their help:
ECDs: Dave Joubert and Bart Pawlak
Agency Producer: Sam Yeomans
Production: Infinity Squared
Director: Dan Reisinger
Producer: Annie Schutt.
Editor: James Ashbolt
EP: Dave Jansen