NRMA Says It’ll Be There When You Lock Your Keys (And Pug) In Your Car With New Ad

NRMA Says It’ll Be There When You Lock Your Keys (And Pug) In Your Car With New Ad

GPY&R are saving the day with NRMA, showing real life-inspired scenarios that call for roadside assistance in its new campaigns.

B&T Magazine
Posted by B&T Magazine

With the aim of demonstrating why you’re better off choosing them above the rest, NRMA is shining a light on those relatable, everyday unexpected moments that can stop you in your tracks.

Everything from locking your keys (and your pug) in the car after a morning swim, to breaking down on the way to the hospital. No matter how big or small the issue, the message is clear – they’re here to help.

And if you were this guy, we’re sure you’d want their help:

Credits
Agency: GPY&R
ECDs: Dave Joubert and Bart Pawlak
Agency Producer: Sam Yeomans
Production: Infinity Squared
Director: Dan Reisinger
Producer: Annie Schutt.
Editor: James Ashbolt
EP: Dave Jansen