M&C Saatchi’s The Source Launches Down Under

M&C Saatchi’s The Source Launches Down Under
SHARE
THIS



Seven years after setting up shop in London, The Source has its eyes set on success in the Asia-Pacific region with the announcement of a new office in Melbourne.

Managing director Matt Swinson (pictured above) has relocated from the UK office and brings 15 years of industry experience working across a portfolio of clients including BBC, Ebay and Tesco.

Employing customer immersion, pure ethnography and other bespoke solutions, The Source tailors approaches to try and uncover powerful customer truths for businesses.

Swinson said the business, which is independently run as part of M&C Saatchi Group, is grounded on being a full-service market research agency.

“Delivering a raw, high-resolution picture of the customer is our promise to our clients,” he said.

“Too often we see great work lost in a sea of uninspiring delivery. The Source aims to change that.

“We see the Asia-Pacific region – specifically, Australia – as a market with huge opportunity. We’ve hit the ground running, bringing insights to life helping them to live and breathe in our clients’ businesses.”

M&C Saatchi Group revealed plans to set up The Source in Australia in March when it announced its results for the 2016 calendar year.

Please login with linkedin to comment

Qantas The Source

Latest News

MCN Announces Key Exec Appointments & Unveils New Brand
  • Marketing
  • Media

MCN Announces Key Exec Appointments & Unveils New Brand

Multi Channel Network (MCN) has announced four key executive appointments to lead its new, transformed organisational structure. Nick Young, MCN’s national sales director, has been promoted to chief sales officer, responsible for sales and revenue growth for all MCN divisions (TV, digital, mobile, sport and digital out of home). MCN’s chief commercial and corporate development officer, […]

Luminoso Launches Revolutionary Business Model
  • Media

Luminoso Launches Revolutionary Business Model

Marketing, technology and creative recruitment firm Luminoso is disrupting the recruitment industry with the launch of a new business model that puts its customers’ interests above short-term revenue. Under the new business model, Luminoso will no longer bill its clients on the first day a successful candidate starts work. Instead, it will share the risk […]