Facebook Sales Exceed Expectations Thanks To Users Glued To Mobile App

Facebook Sales Exceed Expectations Thanks To Users Glued To Mobile App
SHARE
THIS



Facebook has inched its revenue skyward beyond estimates after stepping up its mobile advertising efforts, much to the share markets’ delight.

The company behind everyone’s favourite social network reported third-quarter sales of US$4.5 billion, compared to a $4.37 billion analyst estimate, according to Bloomberg data.

The amount of social butterflies gracing the network with their presence jumped 14 per cent monthly to 1.55 billion, while Facebook also reported that 1.01 billion people logged in daily to update their friends and stalk each other.

But a big push came through Facebook’s photo-sharing app, Instagram, making its mark for the first time in the quarter, while boosting the number of video ads on its main app.

Facebook’s chief financial officer David Wehner said the company would keep the up spend on reality, as well as artificial intelligence and other innovations to prepare for the future.

“We are investing aggressively in the future,” he said in an interview according to Bloomberg. “We see great opportunities.”

Facebook continued to tell advertisers that it has the best products and tools to reach potential customers on mobiles, given its optimum tracking capabilities and the fact users sign in with their real identities.

Then in a double whammy, bringing Instagram into Facebook’s advertising system, the company claims it can expand its ad audience by more than 400 million users.

Facebook is expected to account for 17.4 per cent of global mobile-ad spending this year, and according to EMarketer, this represents a market expected to reach US$72.1 billion in 2015.

Please login with linkedin to comment

Latest News

Fairfax Appoints Philippa Walker As Head Of Travel
  • Media

Fairfax Appoints Philippa Walker As Head Of Travel

Following the recent restructure of its commercial division, Fairfax Media has appointed Philippa Walker to oversee the Travel vertical within Australian Metro Publishing (AMP) business which includes The Sydney Morning Herald, The Age, The Australian Financial Review, Brisbane Times, WAtoday and more.  In late 2017, the commercial teams were reshaped with a vertical focus under […]

Australia’s OOH Industry Grows Revenue For Eighth Consecutive Year
  • Advertising
  • Media

Australia’s OOH Industry Grows Revenue For Eighth Consecutive Year

The local out-of-home (OOH) industry increased its net media revenue by 6.03 per cent in 2017 to $837.1 million, signifying its eighth consecutive year of growth. According to figures released by the Outdoor Media Association (OMA), net revenue for the OOH industry grew 4.5 per cent in the final quarter of 2017 to $252.7 million. Digital […]

SpotX Appoints Gavin Buxton As Asia MD
  • Advertising

SpotX Appoints Gavin Buxton As Asia MD

Video advertising platform SpotX has announced it has appointed Gavin Buxton as managing director of Asia to lead the company’s expansion in the region. Buxton has over 17 years’ global experience in the digital advertising space, having worked in leadership roles at tech and publishing companies, including Microsoft, Turner Broadcasting, and LinkedIn, with the last […]

Big Mobile Doubles Down On Ad Tech & Rebrands
  • Advertising
  • Technology

Big Mobile Doubles Down On Ad Tech & Rebrands

B&T Awards 2017 finalist Big Mobile has unveiled a fresh look to reflect its new ad tech credentials. The company successfully pivoted its business from ad network to mobile ad tech vendor when it announced a joint venture (JV) with Widespace in October last year. As a result of the business changes, Big Mobile wanted […]

March One Appoints New Senior Account Manager
  • Advertising

March One Appoints New Senior Account Manager

Independent ad agency March One has appointed a fresh face to the team, with Melanie Tozer to reinforce its mission to put humans first as a senior account manager. Tozer (pictured above), an up-and-coming talent from New Zealand, will align her extensive experience in FMCG marketing with March One, having worked on accounts for Bunnings […]

What To Expect From The App Economy In 2018
  • Opinion
  • Technology

What To Expect From The App Economy In 2018

Here's an insightful, authoritative synopsis of the app economy. So, you're right, it wasn't written by a B&T journo.

Opinion

by B&T Magazine

B&T Magazine