Campaign: M&C Saatchi Launches NRMADE’s Night Raid

Campaign: M&C Saatchi Launches NRMADE’s Night Raid
SHARE
THIS



Following up on the launch of NRMA Insurance’s new brand platform ‘NRMADE BETTER,’ M&C Saatchi Sydney has created a campaign promoting Home Buildings and Contents Insurance.

The TV, digital, poster, radio and print campaign has gone to air with a 30-second spot that features a family locking up their home as they head off on holiday

https://www.youtube.com/watch?v=FKyt559i3-E

However, their every move is watched by a group of burglars lurking in the nearby bushes. As the family leave, the burglars seize their opportunity to enter through a forgotten open window. There it’s revealed that they are in fact a group of greedy, party-loving possums, one of which has probably had a few too many leftover pie-crusts!

Shot by Rey Carlson from Playbig Pictures with CG animation led by Colin Renshaw and his team at Alt, the charming spot highlights the fact that with NRMA Insurance ‘…you’re covered even if you forget to lock your door or window. It’s Home Insurance, just NRMADE BETTER’.

“When M&C first approached us with the idea we were very excited. Who wouldn’t jump at the chance to create something as cool as a gang of marauding possums,” says Colin Renshaw VFX supervisor and founder of Altvfx.

“Even with our previous experience in creating photo realistic animals, this project had plenty of new challenges for our animators. The brief was to create possums that moved as they would in nature.”

M&C Saatchi creative director Gary Dawson said “After launching the new positioning it was important to quickly follow up with proof of ‘better.’ This spot is fun, surprising and delivers its message with a smile.”

Credits

Client: NRMA Insurance

Production Company: Playbig Films

Director: Rey Carlson

Executive Producer: Caroline David

Sound: Nigel Crowley/50 Below

Effects- Altvfx/Colin Renshaw

Music Composer: Ramesh Sathiah/Song Zu

Agency: M&C Saatchi, Sydney

Regional Creative Director: Tom McFarlane

Creative Directors: Gary Dawson and Michael Andrews

Associate Creative Director Direct: Josh Bryer

Senior Art Director Direct: David Jackson

Head of Moving Image: Rod James

Group Account Director: Jane Callister

Account Director: Tara Goh

Senior Digital Producer: Kate Best

Digital Design Director: Fabio D’Aguanno

Digital Designer: Vince Leong

Senior Digital Designer: James Jamias

Typography: Mick Tonello

Media Agency: Mediacom

Print Production: Trent Henderson

Please login with linkedin to comment

Latest News

Zenith Sydney MD Karen Halligan To Depart
  • Media

Zenith Sydney MD Karen Halligan To Depart

Zenith Sydney's Karen Halligan has pulled-up stumps, although that's not to infer bad light had anything to do with it.

by B&T Magazine

B&T Magazine
PR Agency Hotwire Rebrands
  • Marketing
  • Media

PR Agency Hotwire Rebrands

PR agency Hotwire has rebranded, yet sadly not to "Hot Cocks Who Rock Your Socks Off". Which would've been far cooler.

Challenger Agency VCCP Wins Creative Account For Torrens University Australia
  • Advertising

Challenger Agency VCCP Wins Creative Account For Torrens University Australia

After a competitive pitching process involving five agencies, Torrens University Australia has appointed challenger agency VCCP as its new brand strategy partner and creative agency for 2018. Acclaimed for its work on dynamic brands including ING and Compare the Market in the financial services sector, Laureate Australia CMO Anne Da Cunha said VCCP’s reputation as […]

GumGum Appoints Ansible’s Sarah Baskerville As Victorian Sales Director
  • Advertising
  • Technology

GumGum Appoints Ansible’s Sarah Baskerville As Victorian Sales Director

AI advertising company GumGum has announced the appointment of Sarah Baskerville as its sales director for Victoria. Baskerville joins GumGum from Ansible, where she spent two years as its Melbourne mobile director. Prior to joining Ansible, she was head of specialist sales and partnerships at News Corp Australia, and also held a number of sales […]

The Diamond Concierge Gives Away $85K Ring In Campaign By McCann Queensland
  • Advertising
  • Campaigns

The Diamond Concierge Gives Away $85K Ring In Campaign By McCann Queensland

McCann Queensland’s second instalment of ‘The 5th C’ campaign launched over the weekend for online diamond retailer The Diamond Concierge, which received over 47million views around the world in the first 48 hours of it being released. In this second phase of the campaign, The Diamond Concierge gave away an $85,000 diamond ring, with Gold […]

Sparro Recruits Key Account Director Following Client Wins
  • Marketing

Sparro Recruits Key Account Director Following Client Wins

Digital marketing agency Sparro has announced the appointment of Hannah Jones (pictured above) as a key account director following a spate of client wins. Jones joins Sparro’s senior team alongside founders Cameron and Morris Bryant, overseeing a portfolio of accounts that includes Webjet, Domino’s Pizza, TAFE NSW, Temple & Webster, F45 Training and Bing Lee. […]

Women’s Health’s Jacqui Mooney On Driving A Women’s Brand In An Evolving Industry
  • Media

Women’s Health’s Jacqui Mooney On Driving A Women’s Brand In An Evolving Industry

In an industry facing change, Jacqui Mooney, editor of Women’s Health believes brands such as hers will continue to be a constant. Please note: this article was contributed by Magazine Networks. The magazine industry may be seeing substantial change but Jacqui Mooney has a goal that remains firm: to create happier, healthier lives for Australian women. […]

Why Consumer Brands Are Failing Aussie Mums
  • Marketing
  • Opinion

Why Consumer Brands Are Failing Aussie Mums

Is your game chainsaws or large marlin wall-hangings? Can't seem to attract the mums? This couldn't come soon enough.

Opinion

by B&T Magazine

B&T Magazine
Network Ten Creditors Approve CBS Deal
  • Media

Network Ten Creditors Approve CBS Deal

It seems the fight for Ten between CBS and media moguls Lachlan Murdoch and Bruce Gordon may finally be over.

by B&T Magazine

B&T Magazine
MKTG Signs Exclusive Commercial Partnership With PlayersVoice
  • Marketing
  • Media

MKTG Signs Exclusive Commercial Partnership With PlayersVoice

MKTG has announced it has signed an exclusive commercial partnership with newly-launched sports storytelling site PlayersVoice.com.au – an agreement that will see the agency move into a new territory of sports marketing. The partnership between MKTG and PlayersVoice will see the business managing brand partnership opportunities for the new platform; working with clients to deliver […]

Domo Introduces New Data Security Software Solution
  • Marketing
  • Technology

Domo Introduces New Data Security Software Solution

Domo has announced it has introduced new cloud security technology for its Bring Your Own Key (BYOK) software, which includes unique capabilities like rolling generation of data encryption keys and a built-in kill switch. Domo BYOK is the first BYOK enterprise software solution for cloud analytics and business intelligence, and builds on the company’s existing security, compliance and […]

Shopper Media Group Grows Sydney & Melbourne Sales Teams
  • Advertising
  • Marketing
  • Media

Shopper Media Group Grows Sydney & Melbourne Sales Teams

Shopper Media Group (SMG) has continued to grow its Sydney and Melbourne sales teams to keep up with the demand for Smartlite Panels for shopping centres. Ashley Munro joins SMG as group sales manager for Sydney, having previously worked in a similar role at NOVA Entertainment. Laura Mason has been appointed as SMG’s business manager […]

RIO DE JANEIRO, BRAZIL - AUGUST 14:  Usain Bolt of Jamaica competes in the Men's 100 meter semifinal on Day 9 of the Rio 2016 Olympic Games at the Olympic Stadium on August 14, 2016 in Rio de Janeiro, Brazil.  (Photo by Cameron Spencer/Getty Images)
  • Advertising
  • Media

Olympics, Census Prove Tough Hurdles For Media Agencies: SMI

Australia’s media agency market has experienced another tough month in August, according to the latest data by Standard Media Index (SMI). SMI noted the softer demand this time around was primarily due to the Rio Olympics and Census providing abnormal bookings last year, resulting in demand for August 2017 so far being back 12.1 per […]