APN Outdoor NZ’s Digital Billboard Network Now Live

APN Outdoor NZ’s Digital Billboard Network Now Live
SHARE
THIS


What best describes you?

Outdoor media operator, APN Outdoor New Zealand, announced the establishment of New Zealand’s first Digital Billboard network in Auckland.

The news comes after two years of planning, development and technological research into perfecting the world’s first network of this magnitude and sophistication, integrating the country’s first digital billboard launched in Queen Street last year.  The developments in the Auckland market have established APN Outdoor’s digital portfolio as a truly Trans-Tasman offering, with 27 sites across Australia and New Zealand and growing.

Networked together and linked to a digital hub, Auckland’s digital billboards feature the highest resolution for Outdoor in the world and will deliver a combined daily audience in excess of 200,000 people1. The new builds, joining the City Centre site in the prime locations of, Newton, Eden Terrace and Grafton, mark an exceptional achievement for digital outdoor in New Zealand.

Phil Clemas, General Manager of APN Outdoor NZ commented “This is a game-changing moment for outdoor Media and advertising for New Zealand. Digital outdoor is leading a global renaissance in creativity with extensive interest in this channel, particularly in the New Zealand market. We see the key to success as educating marketers and advertisers about the extensive opportunities and attributes digital outdoor has to offer”.

Technology available across the network allows advertisers to undertake innovative and tailored approaches to their campaigns, including localised messaging, interactivity with social and mobile technology, day-parting, countdowns, multiple creative executions and responsiveness to current affairs, weather and other topical information. The opportunities now available provide an extensive level of flexibility, creativity and immediacy, not often associated with Outdoor, and encourage advertisers to think differently about their strategy behind billboard advertising.

Founding advertisers across the network include Symantec, BMW, Samsung, TVNZ, 2degress and The Green Party. Dale Cummings, Head of Trading at Auckland’s Ikon Communications, who was instrumental in 2degrees’ involvement, commented. “2degrees are always looking for new and innovative ways to reach their target audiences. Partnering with APN Outdoor’s digital network was a natural fit for us, allowing us to maximise value through the dynamic nature of the network in particular through the ability to change out multiple messages in real time.  The digital network will allow 2degrees to target consumers with contextual messaging which will drive relevancy with our target audience”.

Drew Desantis, General Manager of Dynamo, BMW New Zealand’s media agency, also commented. “We are pleased to be a part of the launch of APN Outdoor’s new digital billboard network. The addition of digital capability to an already established static billboard network is a powerful one.  Not only do the screens look fantastic, but they immediately allow for an increase in accountability and efficiencies in production.  Longer term we are excited to see the how this digital evolution can lead to more dynamic engagement opportunities which will benefit both consumers and clients.”

Coinciding with the network’s launch is the development and inception of APN Outdoors’ Digital Billboard portal called Pulse, a microsite dedicated to showcasing its burgeoning digital inventory along with inspirational digital outdoor case studies from around the globe.

The launch of APN Outdoor’s Digital Billboard network marks phase two of their journey in New Zealand (phase one being launch of the Queen Street site in July 2013). The next phase, commencing in November, will see a significant transformation of Auckland Airport’s advertising assets. Next year, APN Outdoor will launch additional screens in key markets outside Auckland in a move to maintain ascendancy and leadership in this space.

Figure 1 – One of APN Outdoor NZ’s new Digital Billboard on the corner of Symonds St & Newton Rd, Eden Terrace

1Source: NZTA and Auckland City Council daily traffic counts

 

Please login with linkedin to comment

Latest News

The Advertising ID Consortium Welcomes New Platform Partners
  • Advertising

The Advertising ID Consortium Welcomes New Platform Partners

The Advertising ID Consortium – the open identity solution for the digital advertising ecosystem – has announced new platform partners. Since the Consortium’s announcement in May 2017, the founding members have established a governance framework and product specification that includes an open and standardised cookie and accessible people-based identifiers, delivered in a secure, privacy conscious […]

Marketing Melodies Partners With Spotify-Backed Soundtrack Your Brand
  • Marketing

Marketing Melodies Partners With Spotify-Backed Soundtrack Your Brand

Australian in-store music provider Marketing Melodies has announced an exclusive reseller agreement with Spotify-backed Soundtrack Your Brand for the Australia and New Zealand markets. Founded in Sweden in 2013, Soundtrack Your Brand was developed to kill bad background music. Its flagship solution, Soundtrack Business, is a music streaming platform licensed for commercial and public spaces. The […]

Social Garden Becomes First Bronze Snapchat Certified Partner In Australia
  • Advertising
  • Marketing

Social Garden Becomes First Bronze Snapchat Certified Partner In Australia

Customer acquisition firm Social Garden has become the first business in Australia to achieve Bronze status on Snapchat. Among the new benefits Social Garden will receive as a result of its Bronze status is access to beta versions of Snapchat data tools, such as the Snapchat Conversion Pixel, as well as being among the first […]

Hypetap Appoints Nuffnang’s Chris Morfis As GM
  • Marketing

Hypetap Appoints Nuffnang’s Chris Morfis As GM

Influencer marketing player Hypetap has made its second senior hire in less than a month, appointing Chris Morfis as the company’s general manager. Joining from influencer marketing provider Nuffnang Australia, Morfis will guide Hypetap’s growing team, providing strategic direction to accelerate the company’s growth, as well as leading operations and managing relationships with key partners. Morfis’ appointment will […]

On Air sign in a studio broadcasting via radio, podcast or wireless transmission.
  • Media

ARN Announces Departure Of Content Director & Radio Veteran

Australian Radio Network (ARN) has announced that Charlie Fox, content Director for WSFM and The Edge, and WSFM morning announcer Ron E Sparks, have departed. Fox has been with ARN since 2005, and Sparks joined WSFM in 2002. ARN national content director Duncan Campbell said the departure of Fox and Sparks are part of the […]

OMD Announces New MD For Melbourne
  • Media

OMD Announces New MD For Melbourne

OMD unveils new Melbourne MD, and it certainly wasn't among any of B&T's picks. Not that we were picking, mind you.

Sydney Festival Chooses Brightcove To Enhance Online Video Content
  • Media

Sydney Festival Chooses Brightcove To Enhance Online Video Content

Video cloud service Brightcove has announced that Sydney Festival has selected the platform to improve its user experience through online video content. Brightcove will do so by removing third-party branding and pre-roll ads, as well as adding autoplay functionality, ahead of the event in January. Leveraging the Brightcove video platform to host and publish video […]

Does Your Christmas Marketing Suck?
  • Opinion

Does Your Christmas Marketing Suck?

Remember the old Palmolive soap ad that asked, "Don't wait to be told"? This is sort of similar, albeit sans any suds.

Opinion

by Peter Harris

Peter Harris
Queensland Anti-Porn Crusaders Cop Ad Ban
  • Campaigns

Queensland Anti-Porn Crusaders Cop Ad Ban

We have a strident anti-pornography policy at B&T. Earphones must be worn at all times and strictly no little people.

by B&T Magazine

B&T Magazine
Nature’s Way Celebrates Big Things Little People Do In UCG Videos Via Wavemaker & Storyful
  • Advertising
  • Campaigns
  • Marketing

Nature’s Way Celebrates Big Things Little People Do In UCG Videos Via Wavemaker & Storyful

Health and wellbeing company Nature’s Way is celebrating the achievements of kids in a series of relatable and entertaining online videos that tug at the heart strings of parents. Instead of using actors to tell the brand story of Nature’s Way’s Kids Smart supplement range, Storyful has helped Wavemaker to license user-generated content clips of […]

DEC PR Wins Hisense Account
  • Marketing

DEC PR Wins Hisense Account

Electronics and whitegoods specialist Hisense has announced it has appointed DEC PR to lead its strategic communications remit in the local market, following a competitive tender process. DEC PR will work to support its brand building activities and managing corporate communications. The agency’s work will integrate closely with Hisense’s other marketing partners. Andre Iannuzzi, marketing […]