Almond milk brand Almond Breeze is celebrating the creations made by its social media fans by featuring the tastiest in its latest advertising campaign.
Daylight Agency has kicked off Almond Breeze’s new out-of-home, campaign which will see five everyday consumers selected to have their kitchen creation included in shopping centre advertising around Australia, making them instantly #Instafamous.
Winners will be selected based on their unique almond milk recipes, quality of their imagery and caption, and will have their handle and creation put up in life-size digital display lights in a shopping centre in their home state.
Entrants simply upload their recipe on Instagram or Facebook tagging @AlmondBreezeAus and #Breezedit.
Shelley Hammond, director of agency operations at Daylight Agency, said social media played a significant role in the success of the Almond Breeze brand in Australia, and celebrating its fans in the new campaign was a way for the brand to say thanks offline.
“This is a multifaceted activation made possible by the fact that Almond Breeze is a fully integrated account for Daylight,” she said.
“We have a great client who is energised by new thinking and a dynamic team managing marketing for the brand across advertising, digital, sponsorships, social and public relations.
“One of our main objectives is to build the brand’s social media community here in Australia, and initiatives like this new #Breezedit campaign are paramount to increasing online engagement and growing the category in this market.”
The first #Breezedit winner has been announced and their recipe is displayed outside Woolworths in Plumpton Marketplace, NSW.