Zespri Kiwifruit Goes Crazy Tasty In New Campaign Via BWM dentsu & Dentsu Tokyo

Zespri Kiwifruit Goes Crazy Tasty In New Campaign Via BWM dentsu & Dentsu Tokyo
B&T Magazine
Edited by B&T Magazine
SHARE
THIS



Zespri Kiwifruit has unveiled its latest advertising campaign, highlighting the crazy tasty sweetness and health benefits of Zespri SunGold Kiwifruit.

The campaign features two Zespri SunGold Kiwifruit characters, The Zespri Bros, on various adventures in the fruit section and beyond – including a trip through the Trans-Tasman Bubble.

Originally created by Dentsu Tokyo, the quirky adorable characters have been reimagined to appeal to Australian audiences by BWM dentsu Sydney.

Marcus Tesoriero, Executive Creative Director at BWM dentsu Sydney said, “Aussies and Kiwis share a unique, comedic banter, so going beyond just adapting global assets, we worked in partnership with Zespri to convert these cute Japanese speaking characters into crazy tasty Zespri Bros, totally reimagined with Kiwi accents.”

“This is just the beginning of the Zespri Bros’ crazy tasty adventures and we look forward to showing everyone what they get up to over the coming year.”

Zespri APAC South Marketing Manager, Janice Byrnes, added, “Zespri SunGold Kiwifruit is a naturally sweet and delicious snack that’s fun to eat and great for your health, with just one providing 100 per cent of your daily Vitamin C needs. We want to excite and encourage Aussies to add these sweet, golden goodies to their fruit bowls.”

“This campaign is a fantastic evolution of an award-winning concept that was originally created for Zespri Kiwifruit by Dentsu Tokyo, and we are thrilled to continue the Zespri Bros’ journey together with BWM dentsu here in Australia.”

The advertising campaign will be rolled out across TV, digital, social and retail, amplified across Channel 7, Channel 9, Prime7 and Southern Cross Austereo from 16 May 2021.

Credits
Zespri International Limited

BWM Dentsu
ECD: Marcus Tesoriero
CD: Oskar Westerdal & Jon Foye
Agency producer: Emma Durlacher
Group Account Director: Natalie Alaimo
Senior Account Manager: Jessica Walley

Production hero film static assets:

Agency: Dentsu Tokyo

ECD: Yuichi Kitada

CD: Kimiko Sekido, Maiya Kinoshita

Production: AOI Pro.

Director: Keiichiro Kyuma

Post-production, Australia
Sound – Rumble Studios
Visual – Perceptual engineering

Media: Mindshare

Please login with linkedin to comment

BWM Dentsu Sydney Dentsu dentsu tokyo

Latest News

Crater Teams Up With Director Luna Laure For ‘Harry’s Story’, Canteen’s Newest Campaign
  • Campaigns

Crater Teams Up With Director Luna Laure For ‘Harry’s Story’, Canteen’s Newest Campaign

Canteen’s latest campaign features the combined talents of Director Luna Laure and creative agency Crater. The campaign strives to raise awareness for young people affected by cancer. The awareness campaign centres around Harry Barentson, who at 12 years of age found out his pregnant mum had cancer. While his mother fortunately survived, he lost his […]

AFL Legend Kevin Sheedy Narrates ‘A Love Letter To Victoria’ Via Enthral Partners
  • Campaigns

AFL Legend Kevin Sheedy Narrates ‘A Love Letter To Victoria’ Via Enthral Partners

In partnership with storytelling agency Enthral, AFL star Kevin Sheedy has voiced a video ‘Love Letter to Victoria’ using visuals to showcase the state’s natural beauty and culture. Victoria has been hit with the worst of the coronavirus pandemic compared with any other Aussie state experiencing four lockdowns. Sheedy has partnered with Ethral to share […]

Telstra’s Belong Appoints Howatson + White For Strategy & Creative, Retains OMD For Media
  • Advertising

Telstra’s Belong Appoints Howatson + White For Strategy & Creative, Retains OMD For Media

Telstra’s lower-cost telco, Belong, has awarded its strategy and creative account to Howatson + White, and has reappointed OMD to its media buying account, after a competitive pitch process. Howatson + White will handle strategy, planning, creative and CRM, while former agency Clemenger will continue to have a relationship with Belong, managing PR and retail activation. […]

Coke Releases New Campaign, ‘Turn Up Your Break’, Via Ogilvy
  • Advertising
  • Campaigns

Coke Releases New Campaign, ‘Turn Up Your Break’, Via Ogilvy

Coca-Cola Australia has rolled out its new campaign ‘Turn Up Your Break’. The campaign will be led by a TVC that encourages people to truly pause with a Coke on their break so they can walk away feeling refreshed and uplifted. The TVC features two busy chefs stepping outside for a break, the bustling kitchen […]

Nova 91.9’s Ben And Liam Locked Up In Rundle Mall To Raise Awareness For Mental Health
  • Marketing
  • Media

Nova 91.9’s Ben And Liam Locked Up In Rundle Mall To Raise Awareness For Mental Health

Nova 919’s Ben & Liam breakfast show announced that they’ll be throwing their support behind and raising awareness for a cause very close to their hearts, mental health. On Monday 21 June Ben Harvey and Liam Stapleton will be locked in a purpose-built glass structure, in the middle of Rundle Mall, for an entire week […]

iHeartPodcast Network Australia And The New York Times Agree Podcast Ad Sales Deal
  • Advertising
  • Media

iHeartPodcast Network Australia And The New York Times Agree Podcast Ad Sales Deal

ARN and The New York Times have reached an agreement for ARN to become the advertising sales representative for The New York Times’s podcast portfolio in Australia. The deal will enable Australian brands to connect with Australian listeners to The New York Times’s most popular podcasts, such as The Daily, Serial and This American Life, […]

Verizon Media Academy Ends For 2021 With Youth Charity Pitch-Off
  • Advertising
  • Media

Verizon Media Academy Ends For 2021 With Youth Charity Pitch-Off

Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]