Whether you’re the CEO of a sizable brand or a single-person startup, you influence your company’s branding, and the truth is that no one is perfect.
You may only be committing two of the seven sins outlined below, but you may be committing them all, so keep reading.
We refuse to regurgitate the same business advice you’ve already read everywhere else, so we’ve tapped the brain of brand builder and keynote speaker, Jeremy Miller, who is the well-known President of Sticky Branding, and he’s insanely good at helping companies stand out.
Miller didn’t bat an eye at naming the common sins across all industries when it comes to branding, so in his own words below are not only the seven ways you’re probably screwing up, but ways to correct your errors.
1. Selling At All Costs
No one wants to be sold.
No one wants to deal with pushy sales reps and over-the-top marketing campaigns, but that’s what so many brands do. They push, push, push and talk, talk, talk.
Sticky Brands build relationships. They engage their customers upwards of three years before their products and services are needed. That way their customers know, like, and trust them, and they call them first when they have a need.
Take off your sales hat and focus on your customers, build lasting relationships with them.
2. An Out of Date Website
Branding is not an event, it’s a process.