Yahoo7 has strengthened its sales team, setting the course for 2016 with a number of key appointments and promotions. Andrea Rule has been promoted into the head of strategic integration role, while Paul Bates’s role of national agency sales director, which was a maternity leave position, has now been made permanent.
Paul Sigaloff, commercial director for Yahoo7, said: “Andrea and Paul have both contributed significantly to our team, as we continue to focus on delivering unrivalled integrated access to content, native, audience, premium and video advertising across the Yahoo7 network.
“Andrea will be stepping into her new role in the new year, using her intimate knowledge of Yahoo7, our products and our people to create new opportunities across the network. Paul hit the ground running and during the last seven months has made a positive impact to the business on a number of levels, so its great to have his appointment made permanent.”
In her new role as head of strategic integration, Rule will lead strategic integration within the Commercial business. Rule has been with Yahoo7 since 2011, working across a number of sales roles including national agency sales director, coordinating sales teams across New South Wales, Victoria and Queensland. She brings more than ten years experience in the digital media industry including six years at Mediacom Melbourne as group business director – digital.
As national agency sales director, Bates manages all of Yahoo7’s sales teams across Australia and drives commercial initiatives for our agency partners across the network’s digital platforms. He will continue to forge deeper connections with our clients and media agencies delivering media solutions which achieve client’s business objectives. Paul brings more than 18 years experience in cross-platform media sales and sales management to the role.