XXXX GOLD has launched its version of the classic Christmas spot with the latest instalment as the official beer of the Australian Cricket team.
The TVC was created by Host/Havas and follows on from the launch of the tech enabled Goldie at the start of The Ashes.
XXXX GOLD is looking to bring a little cricket cheer to everyone this summer. Given it’s December the country has already seen it’s fair share of Christmas ads so XXXX GOLD thought it was time to remind everyone about what’s really important, the Cricket. Sure Christmas is a bit of fun but it’s all over too quickly and we’re about taking in the gold over a long, hot, Australian summer. So with the Aussies already up two zip, we agree with Andy Williams, it truly is the most wonderful time of the year.
“No summer campaign would be complete without a big, cuddly Christmas ad. But this year we left that to everyone else and in the true beer advertising spirit we decided to hijack Christmas instead,” said Darren Spiller, chief creative officer Host/Havas.