Xero’s Andy Lark Honoured As One Of Australia’s Top CMOs
Chief marketing officer at Xero, Andy Lark, has been named one of Australia’s top three most innovative marketers for 2015, recognising his significant contribution to the accounting platform’s innovation and rapid growth around the world.
Lark was awarded third place in CMO50’s inaugural list of Australia’s 50 most innovative marketers, for being “one of Australia’s most high-profile CMOs, thanks to his social personality, world-class experience, strong views and innovation”.
The awards highlight Australia’s marketing leaders who have embraced the challenge of delivering compelling marketing across new technology and communication channels, by driving innovation in their industries.
Andy Lark
“I’m humbled to receive the recognition,” Lark said. “It’s a testament to the team at Xero’s constant effort to serve more small businesses, as efficiently as possible. It’s positive to see marketing leaders – and by default, their teams – being recognised for impacting their businesses.”
Since joining Xero in 2014, Lar has led several large-scale marketing initiatives for the cloud accounting software. These include launching the Xero In brand platform to focus on and celebrate the small business heroes that use Xero, as well as delivering 70 per cent growth in customer engagement through the Xero website, and accelerating growth globally.
The CMO50 award follows other recent accolades for Xero this year, with Xero Australia managing director Chris Ridd named Financial Services Executive of the Year by CEO magazine and awarded two International Bronze Stevie Awards for Executive of the Year and Innovator of the Year.
Xero was also named by Canstar Blue as the highest-rated cloud accounting software (five stars) for small businesses this year, and named by Forbes as the World’s Most Innovative Growth Company for the second year in a row.
Please login with linkedin to comment
Whale watchingLatest News
Accenture Interactive Acquires CreativeDrive’s Global Content Studios
Unlike opening the Ark of the Covenant, you do not want to turn your back on those wily folk at Accenture, do you?
Google Study: Aussies Watching Twice As Many Ads As They Think
Study finds you're watching twice as many ads as you think. But are you getting up twice as much to put the kettle on?
“Stop 2020 Becoming 1984”: Fortnite Calls Apple Big Brother In Protest Campaign
Fortnite references the famed George Orwell novel in anti-Apple ad, resulting in no one under 30 getting the reference.
Will VOZ Be The Saviour The Australian TV Industry Needs?
Only John Farnham's retirement & "clean" coal have taken longer to actually materialise than the VOZ television metric.
Snapchat Launches First Full Body Tracking Lenses
Snapchat launches first full body tracking lens which, as you'll discover here, isn't as creepy as it initially sounds.
“Looking To Move Straight In? This One Isn’t For You”: Wrecked House Real Estate Ad Goes Viral For Its Brutal Honesty
in arguably a world first, B&T is today presenting a headline that contains the words "real estate agent" and "honesty".
Apple Set To Bundle Subscription Services
Apple unveils latest initiative that is rumoured to have come to Tim Cook while he was scopping the leaves in his pool.
SkyBus Welcomes Back NZ Travellers With New Campaign Via Hardhat
SkyBus’ latest ‘The Easy Way to Getaway’ campaign via newly awarded creative agency Hardhat aims to give a warm welcome to returning New Zealand travellers, letting them know the airport transfer service is ready and waiting. The win has seen Hardhat lead the charge on SkyBus’ strategy and creative across New Zealand, ensuring confidence in […]
IPG Releases New Guidelines For Brand Safety & Media Responsibility In Advertising
IPG unveils handy checklist for ad & brand responsibilty. So, best read with a clipboard, red marker & a high viz vest.
Rhys Darby’s Bonkers Internet Ad Is Exactly What The World Needs Right Now
If only all ads could be this damn good, B&T asks. Although we're stopping short of actually pointing fingers at anyone.
Thursday TV Wrap: Bachelor The Pick Of The Lot On A Very Quiet Night
It was so quiet on TV last night you could've run a Marcel Marceau documentary and still had the neighbours complain.
Vogue Italia Dedicates Latest Issue To Children With Adorable Hand-Drawn Covers Designed By Kids
Here's one of those cute stories B&T likes to run. That said, our editorial policy is steadfast in preferencing evil.
Why Tourism Australia’s Path To Recovery Is Data-Led
As a random observation, if hoildaying in Australia wasn't so bloody expensive it might help drive tourist numbers.
US Podcast Revenue To Surpass $1.4B, Capturing 20% Of Digital Radio Ad Spend
New figures show podcast revenue is set to surpass US$1 billion ($AU1.4b) in 2021 as the popularity of the format continues to grow amid the global pandemic. In eMarketer’s latest projection of ad revenue to podcasting, it’s also been revealed podcasts will capture 20 per cent of digital radio ad spending in 2020. eMarketer’s summary […]
Longtail UX Secures $2.25M In Funding From Woolworths Group’s Venture Capital Arm W23
Longtail UX, an Australian founded tech company with 70+ clients across the Americas, EMEA and JAPAC, has today announced a $2.25m supplementary equity raise in partnership with Woolworths Group’s venture capital arm, W23 and Steven Lew-owned group, Global Retail Brands (GRB). The investment builds on the $3m funding round led by Investec through its Investec […]
Ray Hadley And 2GB Reach Out-Of-Court Settlement Over Alleged Bullying Of Former Staffer
The evidence appears to be mounting that radio shock jocks aren't merely arseholes on the air, but off it too.
Last Call, Adland! Late Entries For B&T Awards 2020 Closing Next Friday!
Rest assured, this is THE very LAST call for B&T Award entries. Except for next Monday's, Wednesday's & Friday's call.
Dentsu Aegis Network Posts Q2 Profit Slump Of 39.2%, As Its Aussie Ops Weigh Heavily On Results
It's bad news out of Dentsu today, but you only need read James Clavell's Shōgun to know the tenacity of the Japanese.
Coopers Release New & Limited Edition Hazy IPA Via TABOO
Often go out drinking only to wake-up with little recollection of the evening previous? Introducing Cooper's Hazy IPA.
Ben & Jerry Goes Political In ‘Unfudge Our Future’ Campaign
Ben & Jerry's ice-cream has gone political. Still can't manage to explain why a tiny tub costs 20 bucks, however.
Celeste Barber Encourages Aussies To ‘Get Your Jugs Out’ In Hilarious BRITA Campaign
Benny Hill may have long since passed, but his legacy lives on in new Celeste Barber's 'Get Your Jugs Out' campaign,
Enero Posts Net Revenue Increase Of 4.9%
Forget 2020's plagues, pestilence and famine says Enero, as balance sheet comes out with sweet smell of potpourri.
Apple Accused Of Taking Traffic Away From Publishers
Apple accused of taking traffic away from publishers. Zuckerberg just thankful the heat's off him for a change.
Woolies Doubles Down On Print Catalogues After Coles Pulls The Plug
In top news for papier-mâché, home-made pirate hats & kitty litter trays, Woolies says printed catalogue to continue.
Online Retailer THE ICONIC Marks Play Into Sportswear In New Spot Via Thinkerbell
Has lockdown left your midrift wobbling like the jelly/custard trolley at yum cha? Instantly deflate with this news.
Tradie Scrubs Up Alright With Inspired Unemployed TVCs For New Body Wash Range Via The Incubator
Tradie continues association with comedy duo 'Inspired Unemployed' which, you'd assume, negates their unemployed status.
“Eau De Piss!” Victoria Bitter Unveils New Men’s Fragrance & Apparently It’s Not A Joke Either
You may not want to drink it, but you can smell of it, as VB launches fragrance with a hint of urinal deodoriser blocks.
Wednesday TV Wrap: Locklan Gilbert Makes Bold Bachelor Debut
10's The Bachelor is back and so is the B&T office's Bachie sweepstakes. The winner set to claim the entire $5.80 booty.
Bumbles Launches OOH Campaign Featuring Local Influencers
B&T's editor is a huge fan of Bumble & can count three drinks to the face & a pepper spray in his last four dates alone.
You Can Now Limit Who Can Reply To You On Twitter
Twitter is saying ‘bye to the reply guys’, allowing users to control who can reply to their Tweets. ‘Reply guys’ have long been an issue on the social media app, where users (often anonymous) frequently comment on posts in an annoying, condescending or otherwise unsolicited manner. Twitter first put these users on notice in May […]
