Xero’s Andy Lark Honoured As One Of Australia’s Top CMOs

Xero’s Andy Lark Honoured As One Of Australia’s Top CMOs

Chief marketing officer at Xero, Andy Lark, has been named one of Australia’s top three most innovative marketers for 2015, recognising his significant contribution to the accounting platform’s innovation and rapid growth around the world.

Lark was awarded third place in CMO50’s inaugural list of Australia’s 50 most innovative marketers, for being “one of Australia’s most high-profile CMOs, thanks to his social personality, world-class experience, strong views and innovation”.

The awards highlight Australia’s marketing leaders who have embraced the challenge of delivering compelling marketing across new technology and communication channels, by driving innovation in their industries. 

Andy Lark

Andy Lark

“I’m humbled to receive the recognition,” Lark said. “It’s a testament to the team at Xero’s constant effort to serve more small businesses, as efficiently as possible. It’s positive to see marketing leaders – and by default, their teams – being recognised for impacting their businesses.”
Since joining Xero in 2014, Lar has led several large-scale marketing initiatives for the cloud accounting software. These include launching the Xero In brand platform to focus on and celebrate the small business heroes that use Xero, as well as delivering 70 per cent growth in customer engagement through the Xero website, and accelerating growth globally.

The CMO50 award follows other recent accolades for Xero this year, with Xero Australia managing director Chris Ridd named Financial Services Executive of the Year by CEO magazine and awarded two International Bronze Stevie Awards for Executive of the Year and Innovator of the Year.

Xero was also named by Canstar Blue as the highest-rated cloud accounting software (five stars) for small businesses this year, and named by Forbes as the World’s Most Innovative Growth Company for the second year in a row.

Please login with linkedin to comment

Whale watching

Latest News

AFR Remya Ramesh head of digital experience at Coles for BOSS Young Executive of the Year  Wednesday 16th June 2021 Photo by Eamon Gallagher
  • Media

AFR BOSS Names Winners Of 2021 Boss Young Executives Awards

In a year where ‘business as usual’ is anything but, AFR BOSS reveals six of Australia’s most inspirational and outstanding young leaders who excelled during the pandemic. The six have been crowned the 2021 BOSS Young Executives in the prestigious awards program, now in its 18th year. Run in conjunction with global leadership consulting firm […]

QMS Renews Contract With Manboom
  • Marketing

QMS Renews Contract With Manboom

On first inspection, B&T was hoping to bring you some manboobs news here. But as you'll see, it's a girdle-free read.

Marketing strategy on digital mobile platform - cross-device tracking programmatic advertising and multi targeting with laptop and mobile phone gadgets.
  • Technology

Index Exchange And MediaMath Join The Human Collective

HUMAN Security (formerly White Ops) today announced two new founding Human Collective members: Index Exchange and MediaMath. Together they participated in thought-provoking panel discussions during the recent IAB Tech Lab CTV & Video Advertising: Growing with Standards virtual event where they emphasized how important it is to work together in the fight against fraud on […]

by B&T Magazine

B&T Magazine
SCA Appoints Cathrine McVeigh To Head Of Audio Production And Operations
  • Media

SCA Appoints Cathrine McVeigh To Head Of Audio Production And Operations

SCA has announced the appointment of Cathrine McVeigh to head of audio production and operations. She will be part of the content leadership team. In the newly created role, McVeigh will oversee the creation of SCA’s new audio production and content operations hub and lead a combined team across the country to deliver a rapidly […]