Chief marketing officer at Xero, Andy Lark, has been named one of Australia’s top three most innovative marketers for 2015, recognising his significant contribution to the accounting platform’s innovation and rapid growth around the world.

Lark was awarded third place in CMO50’s inaugural list of Australia’s 50 most innovative marketers, for being “one of Australia’s most high-profile CMOs, thanks to his social personality, world-class experience, strong views and innovation”.

The awards highlight Australia’s marketing leaders who have embraced the challenge of delivering compelling marketing across new technology and communication channels, by driving innovation in their industries.