Wunderman Thompson Perth & Anglicare WA Launch ‘Home For The Holidays’ Activations Around Perth

Wunderman Thompson Perth & Anglicare WA Launch ‘Home For The Holidays’ Activations Around Perth

Wunderman Thompson and Anglicare WA extended their ‘Home for the Holidays’ campaign, highlighting homelessness over Christmas, to a series of activations around Perth.

The campaign, which had previously featured in print, radio, and film, was transformed into a series of “striking” activations around the WA city and encouraged people to “reflect and donate” by bringing the “sobering contrast of Christmas celebration” to some of the places people experiencing homelessness are forced to sleep.

Tim Newton and Paula Keamy, creative leads at Wunderman Thompson commented:

“Showing the reality of the kinds of places where many homeless people could be spending Christmas, will give a much-needed dose of reality to the rest of us while we enjoy the privilege of celebrating the season”

Bec Stott, manager, philanthropy at Anglicare WA added:

“Just as WA’s housing shortage hasn’t eased in the last year, the incredible team at Wunderman Thompson hasn’t stopped either — coming up with a fresh approach to highlight the state’s worsening homelessness crisis and support the work of Anglicare WA to help those who don’t have a home of their own to decorate in Christmas lights this year.”

The campaign kicked off at South Perth Foreshore for the City of South Perth Christmas Carols and a series of other locations will host the activations across the weeks leading up to Christmas. Special thanks to Shaun Atherstone and Mikey Hamer for filming the activations.

Campaign Credits

Anglicare WA

Bec Stott, manager, philanthropy
Emma-Jane Marcombe, manager, media & marketing innovation and strategy
Melissa Batchelor, donor relations coordinator philanthropy & enterprise

Videographers

Shaun Atherstone – https://www.shaunatherstone.com/
Mikey Hamer – https://www.mikeyhamer.com/

Locations

City of Vincent, City of South Perth, Pretzel – Northbridge, the Subiaco Hotel

Wunderman Thompson Perth

Meg Watson, art director
Jordan Ellis, copywriter
Tim Newton, creative lead/ art director
Paula Keamy, creative lead/ copywriter
Joao Braga, national chief creative officer
Kelsey Fraser, senior account director
Damiano Di Pietro, general manager, Perth

Volunteers from agency

Lana Abro, Rachel Anthony, Danny Coleman, Emma Hollins, Emily Hooper, Jess Murray, Sharon Heaton

Past campaign contributors

Carol-Ann Cronin, Sarah Parsons, Joe Hawkins, Matt Wilson, Luke Williams, Tui Fleay.




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