Wunderman Thompson Australia Appointed Digital Experience Agency For United Nations Development Program Campaign

Wunderman Thompson Australia Appointed Digital Experience Agency For United Nations Development Program Campaign
B&T Magazine
Edited by B&T Magazine



United Nations Development Programme (UNDP) has announced the appointment of Wunderman Thompson Australia as lead digital experience agency in its upcoming advocacy campaign.

The campaign is poised to be the largest Climate Advocacy campaign of this era and looks to launch the first phase in late October.

Lee Leggett, CEO at Wunderman Thompson Australia said: “This project is close to our hearts here at Wunderman Thompson.”

“It’s why we’re all so incredibly proud to be part of it and work alongside United Nations Development Programme to create work that inspires change for a better world.”

The global campaign hopes to engage millions of people in the drive towards an equitable and green recovery from the COVID-19 crisis, while ensuring no one is left behind.

The global pandemic has shaken the world, but it also provides a unique opportunity to re-imagine the future. This is why in 2021, rather than go back to “business as usual”, UNDP will be urging people all around the world to seize this moment to ensure a just and green transition, to invest in people and the planet, and to ensure we collectively meet the ambitions of the Sustainable Development Goals (SDGs.)

The campaign will work with the UNDP towards the actualisation of the Sustainable Development Goals (SDGs), also known as the Global Goals. The SDGs were adopted by the United Nations in 2015 as a universal call to action to end poverty, protect the planet, and ensure that by 2030 all people enjoy peace and prosperity.

Boaz Paldi, global partnership & engagement manager for United Nations Development Programme explained: “Creativity and technology are two of the necessary tools we need to achieve the Sustainable Development Goals by 2030 and move towards green transition.”

“It’s why Wunderman Thompson has been the perfect partner for us – an agency with passionate people with the right expertise to help us in our journey to make these goals reality.”




Please login with linkedin to comment

United Nations Development Program Wunderman Thompson

Latest News

The Unparalleled Power Of Music Festival Activations: Insights From Live Nation ANZ
  • Partner Content

The Unparalleled Power Of Music Festival Activations: Insights From Live Nation ANZ

According to Kristy Rosser, senior vice president of marketing solutions and client services at Live Nation ANZ, experiential activations at music festivals offer brands an unparalleled opportunity to engage deeply with their audiences, creating memorable moments that resonate long after the event. Rosser will join a panel of experts at the Activation Showcase in Melbourne […]

Partner Content

by B&T Magazine

B&T Magazine
Sara Lappage On The “Sliding Doors” Moment That Sparked The QMS COO’s Journey Into The Media Industry
  • Partner Content

Sara Lappage On The “Sliding Doors” Moment That Sparked The QMS COO’s Journey Into The Media Industry

Sara Lappage, QMS‘s Chief Operating Officer, is passionate about brands. Thriving on developing brands that fit the identity and essence of the business or product they represent, she has been responsible for two major rebrands and a brand refresh over her years working in the space. Having just yesterday been named in the Women In […]

Partner Content

by B&T Magazine

B&T Magazine
Don’t Miss Out on Samsung Ads Haus at Cannes in Cairns!
  • Marketing

Don’t Miss Out on Samsung Ads Haus at Cannes in Cairns!

This year marks the exciting debut of the Samsung Ads Haus at Cannes in Cairns. One of many highlights at this year’s event is the new Samsung Ads haus, which is located at the Wharf Street Precinct next to Hemmingway’s Brewery – just a short 8 minute walk from the Cairns Convention Centre. Open for […]

Mission Australia Joins Cannes in Cairns As Charity Partner And Needs Your Help
  • B&T Exclusive

Mission Australia Joins Cannes in Cairns As Charity Partner And Needs Your Help

Leftover merch at the event? Mission Australia is here to help. Want to feel good while buying a coffee on site? Mission Australia can help with that too. Mission Australia is the festival’s official charity partner and wants you to make a positive impact on the local community. Mission Australia has joined Cannes in Cairns, […]

Did The Cairns Extras Slate Just Get Hotter? Make Sure You Register Now!
  • B&T Exclusive

Did The Cairns Extras Slate Just Get Hotter? Make Sure You Register Now!

You will be diagnosed with severe FOMO if you aren’t down to attend these super duper Cairns Extras. Lead image: Hemingway’s will host a brewery tour among other fun activities throughout the week as part of Cannes Extra. Being at Cannes in Cairns, Presented by Pinterest, is not just about absorbing the cracking content and […]

Spotlight On Sponsors: INDY 500 Accelerates Reach With ELF Cosmetics Partnership
  • Marketing

Spotlight On Sponsors: INDY 500 Accelerates Reach With ELF Cosmetics Partnership

The INDY 500 has secured a first-of-its-kind new deal with ELF Cosmetics, utilising social media to expand the open-wheel car racing competition to new and diverse audiences. Meanwhile, Hockey Australia has extended one of the most enduring partnerships in Australian sporting history. Welcome back to B&T’s Spotlight on Sponsors series, where we break down all the major […]

TMA’s Sherilyn Shackell Wants You To Join The Rebellion!
  • Opinion

TMA’s Sherilyn Shackell Wants You To Join The Rebellion!

Life is f**king tough right now, and we’re all so over it. In this op-ed, Sherilyn Shackell, Founder and Global CEO of The Marketing Academy unpacks the downward vortex of ridiculously long hours, toxic cultures, control & command leadership, financial hardship and uncertain futures that is sucking the energy from even the most optimistic people. […]

Opinion

by B&T Magazine

B&T Magazine
Salesforce Unveils New AI-Powered Einstein Copilot Capabilities For Marketers
  • Technology

Salesforce Unveils New AI-Powered Einstein Copilot Capabilities For Marketers

Salesforce has launched new Einstein Copilot tools for marketers, giving them the ability to automatically create campaign briefs, personalised content and promotions from their data. B&T was on the ground at Salesforce’s Connections event in Chicago to hear first-hand about the new tools. All of these new tools rely on Salesforce’s Data Cloud platform that […]

AZK Media Launches Customer Catalyst As Demand For Video Content Grows
  • Advertising

AZK Media Launches Customer Catalyst As Demand For Video Content Grows

Technology PR and marketing agency AZK Media, has launched a pure play video-content business called ‘Customer Catalyst’ as demand for premium video content continues to surge. Lead image: Wayne Williams & Azadeh Williams Research shows 64% of businesses see an increase in website conversions from having a customer testimonial video as part of their marketing […]

G Squared Hires The Hallway’s Chris Murphy To Lead New Creative Arm
  • Advertising

G Squared Hires The Hallway’s Chris Murphy To Lead New Creative Arm

Digital consultancy G Squared has launched a performance media creative division that will be led by The Hallway’s former general manager, Chris Murphy. The new capability enables G Squared clients to tap into a team of creative specialists who will develop, optimise and scale effective campaigns across digital media channels. G Squared said that it […]

Want your business to become more competitive? Invest in people
  • Opinion

Want your business to become more competitive? Invest in people

Learning and development can sometimes fall into the “nice to have” bucket – but John McNerney, managing director AUSEA at Yahoo, makes the case that in a tech-driven age marketing leaders should prioritise their employees’ development if they want to get a leg up on competitors. Good businesses are like ships. They’re places where everyone […]

Gabby’s Dollhouse Stage Show Set To Tour The World From 2025
  • Marketing

Gabby’s Dollhouse Stage Show Set To Tour The World From 2025

Universal Live Entertainment Announces Global Partnership with TEG Life Like Touring to Produce a Live Show Version of DreamWorks Animation’s Gabby’s Dollhouse. DreamWorks Animation, Universal Live Entertainment, and TEG Life Like Touring will be collaborating on a live touring show inspired by the magical world of hit series Gabby’s Dollhouse. TEG Life Like Touring revealed […]