WPP’s The Brand Agency Launches Destination Marketing Division

WPP’s The Brand Agency Launches Destination Marketing Division
SHARE
THIS



Former Tourism WA chief executive Gwyn Dolphin has joined The Brand Agency to head up its new destination marketing division.

The new division has been created to provide strategic guidance to organisations operating in the tourism, events and entertainment sectors.

Dolphin (pictured above) brings with him extensive experience in these sectors. Over a six-year period at Tourism WA, he ran both the events and international marketing divisions before becoming CEO.

The tourism industry veteran and his team will be backed by the full resources of The Brand Agency and WPP, giving it access to more than 100 specialists in the agency’s Perth head office.

Dolphin said: “We’ve looked at the market and there’s no-one locally with the expertise and understanding to provide effective strategy and marketing communications to this sector.

“Tourism is a complex, global industry, and to deliver results for tourism businesses in WA, you need both the scale of an international network such as WPP and the depth of services from a business such as The Brand Agency.

“There’s a clear gap in this market for an offering like this and we are now filling it.

“Tourism generates $11.8 billion for the state and employs 104,000 people, yet there isn’t any agency of note specialising in this area.

“We want Perth and Western Australian businesses and organisations to have the ability to access best practice services locally to enable our tourism businesses to better compete nationally and globally.”

Please login with linkedin to comment

destination marketing Gwyn Dolphin The Brand Agency WPP

Latest News

Nine’s Love Island Australia Gets Premiere Date
  • Media

Nine’s Love Island Australia Gets Premiere Date

The sexiest singles in the nation (according to Channel Nine, at least) are back on airwaves with Love Island Australia on Monday, October 4, at 9.00pm after The Block on Channel 9 and 9Now. Aussie sweetheart Sophie Monk will return to host (and play Cupid) alongside new addition, comedian Stephen Mullan a narrator, in the world-renowned reality TV […]

Yotpo Expands Down Under With  Multi-Year Shopify Partnership
  • Marketing

Yotpo Expands Down Under With Multi-Year Shopify Partnership

Yotpo is officially expanding into Australia, off the back of significant market growth with massive Aussie names, a landmark investment from Shopify and a plan to help local Aussie e-comm explode. Yotpo’s ANZ userbase includes names like Zoe Foster Blake’s $180M Go-To Skin Care,  e-commerce fashion queen Princess Polly, and billion-dollar streetwear brand Culture Kings, […]

New ideas and imagination Creativity and inspiration Technological innovation. Hand holding brain digital network and abstract science light bulb inside on networking connection on sky background.
  • Technology

Progress Unveils Sitefinity DX 14.0 Platform

Progress has today announced the availability of Progress Sitefinity DX 14.0. This agile, flexible and extensible platform allows organisations to create an ideal digital experience platform (DXP) tailored to their unique needs and objectives with new capabilities for low-code integration and chat-driven engagement, as well as enhanced headless content delivery. The digital world is transforming […]

Tangram Signs Strategic Partnership With monday.com
  • Media

Tangram Signs Strategic Partnership With monday.com

Tangram has announced that they have signed a partnership with monday.com. the work operating system (Work OS) where organizations of any size can create the tools and processes, they need to manage every aspect of their work. Israeli-based monday.com and Australian-based Tangram form an irresistible team of experts offering unique solutions to agency problems. monday.com […]

Eyeota Enhances Reach And Targeting Precision For RDA Research
  • Marketing

Eyeota Enhances Reach And Targeting Precision For RDA Research

Leading Australian market research data brand, RDA Research, provides actionable consumer intelligence to help businesses inform decision making and growth strategies. RDA Research wanted to make its unique consumer data available for addressable digital targeting and required a data onboarding partner to help activate their data in an online environment.

Enthral Strengthens Journalistic DNA By Hiring Channel 7 Reporter Sean Sowerby
  • Media

Enthral Strengthens Journalistic DNA By Hiring Channel 7 Reporter Sean Sowerby

Storytelling agency Enthral has appointed Channel 7 reporter and sports presenter Sean Sowerby as its new senior PR and content manager in Melbourne. Sowerby (pictured) started his award-winning career at 3AW before spending more than 15 years in television. Enthral founder and manager director, Cameron Smith, spoke of the significance of Sowerby joining the agency. […]