The World’s Dumbest Apps Are Apparently Vouchers For Snickers

The World’s Dumbest Apps Are Apparently Vouchers For Snickers
SHARE
THIS



We all do stupid things when we’re hungry, and with the everyday person spending almost five hours a day on their smartphone we’re probably doing a lot of stupid stuff on our phones.

So to take advantage of this, Snickers and Colenso BBDO built three of the dumbest apps the world has ever seen. Apps that no one in their right mind would ever download. Apps that were actually Snickers vouchers in disguise.

‘Liquishield’ – the app that waterproofs your phone. Trusted by sailors and midwives all over the world. ‘Is My Phone On?’ – Just open your phone, open the app and you’ll know within seconds if your phone is on.

‘1000 Silent Ringtones’ – Why put your phone on silent when you can put it on the silent version of your favourite song!

All completely, hopelessly, useless and all designed to prove that ‘You’re Not You When You’re Hungry’.

Once installed, the apps look and perform like any normal app. When the hungry consumer opens them and tries to switch the functionality on, they’re asked what on earth they were thinking, told not to app when they’re hungry, and most importantly, they’re given a mobile voucher for a free Snickers to help with the hunger.

The three apps were promoted through mobile ads, social posts, street posters, cinema ads and local key influencers who were in on the joke. In only a week, over 2,000 people have been caught downloading apps while hungry.

Neville Doyle, digital planning director at Colenso BBDO, said, “We know that mobile is the most important platform in the lives of most consumers these days, and we saw that as a chance to bring the Snickers platform of ‘You’re Not You When You’re Hungry’ to life in an entirely new way.

“Most importantly, it allowed us to get Snickers into the hands of the hungry in an unexpected and entertaining way.”

 

Please login with linkedin to comment

Clemenger BBDO Sydney Dry July Smoothie hungry mini series Project Clever Buoy shoelaces voucher

Latest News

Highsnobiety Partners With Citizens Of Culture To Help Lead Its Media Partnerships In Australia
  • Media

Highsnobiety Partners With Citizens Of Culture To Help Lead Its Media Partnerships In Australia

Culture-leading publisher Highsnobiety continues to evolve its local operations with the appointment of Citizens of Culture as its strategic partner across media operations within Australia.  Highsnobiety is a premium global brand dedicated to cultural pioneers, with work spanning across digital platforms, print media, documentaries, cutting edge events, a shopping platform and a full service creative […]

Investigation Reveals That Amazon Destroys Thousands Of Dollars Of Unsold Stock, Including Laptops, TVs And Face Masks
  • Technology

Investigation Reveals That Amazon Destroys Thousands Of Dollars Of Unsold Stock, Including Laptops, TVs And Face Masks

An investigation by British broadcaster ITV has found that Amazon is destroying millions of items in unsold or returned stock. The report specifically focuses on one of the 24 warehouses the company has in the UK. According to ITV News, the destroyed items are largely unused and new, either returned items or those which never […]

by B&T Magazine

B&T Magazine
Witchery Partners With GlamCorner To Boost Subscription Shopping
  • Media

Witchery Partners With GlamCorner To Boost Subscription Shopping

Australian fashion brand Witchery has partnered with B Corp GlamCorner as part of GlamCorner’s subscription box offering as the demand for everyday essentials soars. This partnership marks another milestone for the Australian fashion industry towards becoming more circular and introducing more paths to reduce textile waste. Customers nationally will be able to rent more of […]

Curry Club For COVID-19 Relief, Powered By UnLtd, Challenges AdLand To Raise $100,000
  • Marketing
  • Media

Curry Club For COVID-19 Relief, Powered By UnLtd, Challenges AdLand To Raise $100,000

The media, marketing and creative industries are being encouraged to host their own ‘Curry Club for COVID’ before 30th June to help meet the ambitious $100k target set by its organisers. Curry Club for COVID, which was conceived by long-time adtech executive Peter Bray, sales director at Impact, and is powered by industry social purpose organisation […]

by B&T Magazine

B&T Magazine
UnLtd’s ‘Goals for Good’ Soccer Tournament Celebrates 10 Years
  • Media

UnLtd’s ‘Goals for Good’ Soccer Tournament Celebrates 10 Years

The UnLtd Cup is returning for its tenth consecutive year, marking a decade of soccer shenanigans that’s raised nearly $500,000 for children’s mental health charity, KidsXpress. On July 22-23rd, 28 teams from across the industry will battle it out on the soccer field in the two-day tournament at Sydney University Sports and Fitness Centre, Darlington. […]

Mobile Pnone Shopping Online With A Debit Card
  • Marketing
  • Technology

Ultra Commerce Acquires Vesta eCommerce

Australian-bred company Ultra Commerce has acquired New Zealand-based company Vesta eCommerce, a global software business providing leading product data management solutions. The recent acquisition is a significant move for the business, which is Australian born, owned, and headquartered, but has built out a global presence as it pursues rapid growth in the eCommerce market. Connecting […]