World Federation Of Advertisers Issues Online Data Transparency Manifesto

World Federation Of Advertisers Issues Online Data Transparency Manifesto
SHARE
THIS



The World Federation of Advertisers (WFA) has urged the online advertising industry to embrace a fundamental shift towards an ecosystem built on trust, control and respect for people’s data.

The global industry organisation has issued a manifesto for online data transparency, highlighting the need to get it right when it comes to people’s data.

“Globally, however, the evidence shows that the way data is collected and used by some industry players has played a large part in reducing people’s trust in online advertising,” the manifesto states.

“Data has become increasingly integral to the process of creating, targeting and delivering digital advertising.

“Nevertheless, people have a fundamental right to privacy and, for the industry to have a sustainable future, we need to recognise that and recalibrate the way we use data for the sake of the consumer.”

The manifesto outlines four key areas for brands to make commitments on:

  1. Strong governance;
  2. data minimisation;
  3. consumer control and choice over their data; and
  4. active management of the data supply chain.

You can read about the four areas in detail here.

 

Please login with linkedin to comment

online data transparency WFA World Federation of Advertisers

Latest News

Eyeota Enhances Reach And Targeting Precision For RDA Research
  • Marketing

Eyeota Enhances Reach And Targeting Precision For RDA Research

Leading Australian market research data brand, RDA Research, provides actionable consumer intelligence to help businesses inform decision making and growth strategies. RDA Research wanted to make its unique consumer data available for addressable digital targeting and required a data onboarding partner to help activate their data in an online environment.

Enthral Strengthens Journalistic DNA By Hiring Channel 7 Reporter Sean Sowerby
  • Media

Enthral Strengthens Journalistic DNA By Hiring Channel 7 Reporter Sean Sowerby

Storytelling agency Enthral has appointed Channel 7 reporter and sports presenter Sean Sowerby as its new senior PR and content manager in Melbourne. Sowerby (pictured) started his award-winning career at 3AW before spending more than 15 years in television. Enthral founder and manager director, Cameron Smith, spoke of the significance of Sowerby joining the agency. […]

Blis Puts Its CEO In The Desert In Clever New “Data Drought” Ad
  • Campaigns
  • Technology

Blis Puts Its CEO In The Desert In Clever New “Data Drought” Ad

Ever since Google first announced it would be getting rid of third-party cookies on Chrome, digital advertising businesses have been actively sharing their plans for life after cookies. And now programmatic advertising company Blis might have come up with the most creative way to get the message across, in a new video which sees company […]

Agency Icon Sweeps The SABRE Awards
  • Marketing
  • Media

Agency Icon Sweeps The SABRE Awards

Integrated Melbourne agency Icon has taken top honours in the 2021 SABRE Awards, winning the coveted Australasian Consultancy of the Year for 2021 along with a host of category and craft awards. Icon led a large field of Australian agencies with a total of three major and seven minor awards, including gold in the cause-related […]

Former Agency Execs Launch Car Service Summon
  • Marketing
  • Media

Former Agency Execs Launch Car Service Summon

Former agency executives Tim O’Neill and Tim Fouhy have launched the auto technology startup Summon. Australia’s first full e-commerce service for prestige cars. O’Neill and Fouhy both founded Reactive, a digital agency, which was bought by Accenture in 2016. Following the deal, O’Neill and Fouhy ended up leading the company’s digital marketing arm, Accenture Interactive before […]