WorkSafe & FBC NZ Launch Wild New Campaign Challenging New Zealanders To Take A Fresh Look At Workplace Safety

WorkSafe & FBC NZ Launch Wild New Campaign Challenging New Zealanders To Take A Fresh Look At Workplace Safety
B&T Magazine
Edited by B&T Magazine
SHARE
THIS



Worksafe and FCB New Zealand have launched a wild new campaign, challenging New Zealanders to take a fresh look at workplace safety.

The launch TVC, hitting screens big and small this week, asks workers to be more vigilant and proactive, by listening to their inner-meerkats.

In the last five years, WorkSafe has recorded 363 workplace deaths and more than 120,000 workplace injuries resulting in a week away from work. This is an issue that WorkSafe are asking New Zealanders to look at with fresh eyes and take a new approach to. As such, the campaign aims to empower workers to be more involved and to speak up. It focuses on the insight that we all have a sense for danger – we can see the signs and figure out what could go wrong – so, it’s up to each of us to do our part.

WorkSafe Marketing Manager, Chris Green says, “Ultimately, we needed a campaign that empowers all in the workplace to take action if they are concerned about something going wrong. From the shop floor to the boardroom.”

“This is about moving away from considering health and safety as clipboards and checklists – to really caring about people. Meerkats have each other’s backs and New Zealanders should have each other’s too”.

The hero TVC – a product of the film direction of Sweetshop’s Mark Albiston and the visual effects wizardry of Blockhead VFX – has been a labour of love. It leads an integrated campaign which will extend into OOH, digital and social, with a series of heroic portraits shot by Match Photographers’ Ross Brown.

It’s a bold new direction for Worksafe, as Leisa Wall and Peter Vegas, Executive Creative Directors at FCB note, “We really admire WorkSafe for their bravery. They knew that if they wanted to create real behaviour change and a platform that’s going to last, they’d need to do something radically different. They took the leap with us and we couldn’t be more proud of the result.”

Credits List:             

Client:                                                     WorkSafe

Agency:                                                   FCB New Zealand

Creative:                                                  David Shirley

Creative:                                                  Melina Fiolitakis

Production Company:                             Sweetshop

Director:                                                  Mark Albiston

Executive Producer:                                        Ben Dailey

Executive Producer:                                       Kate Roydhouse

Producer:                                                Larisa Tiffin

DOP:                                                         Marty Williams

Offline editor:                                                   Luke Haigh

Character Design, Animation & Visual Effects:       Blockhead

Sound design & Original Soundtrack:            Cam Ballantyne

Stills photography:                                           Ross Brown

 

 

Please login with linkedin to comment

sweetshop WorkSafe

Latest News

Wild Turkey And Matthew McConaughey Recognise Aussie Local Legends
  • Media

Wild Turkey And Matthew McConaughey Recognise Aussie Local Legends

Wild Turkey and Creative Director Matthew McConaughey, in partnership with Eleven, unveil a new Wild Turkey With Thanks initiative. The integrated campaign is shining a light on Australian Local Legends who have stood with conviction supporting their environment and communities throughout the crises of 2020. Wild Turkey’s With Thanks is a global, annual platform, wherein […]

Australian Rules football on grass
  • Uncategorised

AIA Australia Partners With Yet Another AFL Team

AIA Australia has announced that it is now the official life, health and wellbeing partner to the AFL’s St Kilda Football Club. According to the company, the new partnership will provide club members with learnings, tools, and strategies that they can use to lead healthier lifestyles. Members will at the same time receive access to […]

Apple Ads Spark $16M Lawsuit
  • Technology

Apple Ads Spark $16M Lawsuit

Apple has been fined $16 million for misleading ads. Tim Cook pays it with loose change from behind the couch.

by B&T Magazine

B&T Magazine
AppsVillage Partners With TikTok To Allow SMBs To Advertise To TikTok’s Aussie Users
  • Technology

AppsVillage Partners With TikTok To Allow SMBs To Advertise To TikTok’s Aussie Users

Small to medium sized businesses will now be able to advertise on TikTok through SaaS solutions provider AppsVillage (ASX:APV). APV will allow SMBs to create and manage campaigns on TikTok in under three minutes using its AI software and advertising management platform JARVIS. The partnership makes the most of TikTok’s self-service advertising offering which launched […]

DOUBLESTAR CO Turns Technology Stunning With New Brand Livery For Australia’s Own Advanced Navigation
  • Advertising

DOUBLESTAR CO Turns Technology Stunning With New Brand Livery For Australia’s Own Advanced Navigation

To keep pace with their transformative technology, Advanced Navigation turned to DOUBLESTAR CO for art direction, 3D modelling and design help that would capture the value proposition and offering of Advanced Navigation: AIR, LAND, SEA & SUB-SEA for their upcoming campaign “Accurate positioning in the most demanding conditions”. Advanced Navigation’s Head of Marketing Romain Pare […]

Tom Pitney Promoted To Strategy Director At Junkee Studio
  • Media

Tom Pitney Promoted To Strategy Director At Junkee Studio

Junkee Studio, oOh!media’s creative and social agency division, is capitalising on another successful year by announcing the promotion of Tom Pitney to Strategy Director. Pitney will now drive the direction of Junkee’s in-house creative and strategy team, which produces bespoke content solutions for brands to help them tell and share their stories across their owned […]

Cricket Australia Boss Slams Seven For Talking “Our Wonderful Game Down”
  • Media

Cricket Australia Boss Slams Seven For Talking “Our Wonderful Game Down”

Cricket Australia’s (CA) interim CEO Nick Hockley (main photo) has slammed broadcaster Seven for talking “our wonderful game down”. In a blistering attack on its broadcast partner, Cricket Australia lashed Seven for its ongoing legal stoush as it attempted to exit its four-year deal with the sport. As reported on B&T today, Seven West Media […]

by B&T Magazine

B&T Magazine
TAC’s Christmas Campaign Via TABOO Urges Victorians To ‘Spend It Wisely’
  • Campaigns

TAC’s Christmas Campaign Via TABOO Urges Victorians To ‘Spend It Wisely’

Road safety meets a time-honoured Christmas tradition with the launch today of the Transport Accident Commission’s ‘Spend it Wisely’ advent calendar initiative, developed in close partnership with Melbourne-based creative agency TABOO. The digital advent calendar provides 25 days of road safety tips, plus offers and discounts to businesses throughout the holiday season, to help Victorians […]

Fort Wayne, Indiana - Circa April 2017: Pepsi and PepsiCo Vending Machines Awaiting Repair. Pepsi is one of the largest beverage producers in the world IV
  • Marketing

PepsiCo ANZ Appoints New CMO For Snacks & Beverages

PepsiCo Australia and New Zealand has announced the appointment of Vandita Pandey to the newly created role of Chief Marketing Officer for both snacks and beverages. Pandey comes from Frito-Lay (a PepsiCo company) in the United States where she has spent the last 11 years in roles that span across marketing, corporate strategy, insights and […]