B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Pinterest
  • WPP
  • AFL
  • Cannes Lions
  • Anthony Albanese
  • Federal Election
  • Thinkerbell
  • NRL
  • State of Origin
  • B&T Women in Media
  • AI
  • Spotlight on Sponsors
  • ARN
  • Channel 10
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Women.United Video Series: Fred’s Secret Bar
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > Women.United Video Series: Fred’s Secret Bar
Media

Women.United Video Series: Fred’s Secret Bar

Lauren Croft
Published on: 15th March 2018 at 10:27 AM
Lauren Croft
Share
2 Min Read
Photography by andre&dominqiue
SHARE

Last week, B&T partnered with News Corp’s With Her In Mind Network (WHIMN) to celebrate International Women’s Day in style at Fred’s in Paddington. Women from the media landscape gathered for a delicious lunch – with a side of inspiration.

News Corp’s Nicole Sheffield announced a brand new WHIMN mentor initiative before the ABC’s Kirstin Ferguson gave a keynote speech that had all the attendees listening eagerly.

During the lunch, we pulled a few of the women aside – some with their mentors or colleagues and some by themselves – to pick their brains on inspiring female figures, their best advice and more.

Fred’s is a loud restaurant, so to film these inspirations, we had to pull them somewhere quiet. There were a few filmed in the bathroom, a few against a blank wall and a few in Fred’s underground bar – which are the one’s you get to watch today!

First up (in this series of three) is Tamara Howe, the CMO at Kellogg’s Australia and New Zealand, and her mentor Ana Lynch, client services director at JWT Sydney, getting candid about their powerful partnership.

Below, you’ll find Emma Barlas, the marketing manager at American Express, and her mentor Andrea Darling, an independent marketing consultant, give their best business advice for women – and get all cute and cuddly at the end.

And finally, Michelle Gallagher from Commonwealth Bank and Peitra Withaar from BMF discuss author Renee Brown and the second president of Ireland!

 

 

 

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: B&T Changing the Ratio 2018, B&T events, News Corp, WHIMN, With Her in Mind Network
Share

Latest News

Is The Brand That Bottled Sydney Sweeney’s Bathwater Getting A Clean-Up? Unilever Acquires Dr Squatch
25/06/2025
Meliora Fuels Startup Innovation In AI With New Investments Across Four Countries
25/06/2025
Financial Management Platform Accountability Promotes Judd Rubin To CEO
25/06/2025
Mutinex Unveils Data MAITE: “It’s 2025. Why Are You Still Wasting Time on Data Admin?”
25/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?