The Wired Agency has won the ANZ digital and social remit for the Korea Tourism Organization (KTO) Sydney Office after an undisclosed pitch process.
Wired will execute digital, social, and content for the KTO Sydney Facebook.
Managing Partner David Kennedy-Cosgrove said, “we’ve been dreaming of overseas holidays for more than a year now.”
“Now we can see a way out of this, Aussies and Kiwis are starting to picture their first trip. We want it to be South Korea.”
“We’re thrilled to be partnering with KTO Sydney to help achieve that by moving digitally, humanly.”
Insook Lee, Director of KTO Sydney Office, said “by working with The Wired Agency, we want to position South Korea as Australia’s first overseas destination to travel when the ban lifts.”
The KTO’s Feel the Rhythm of Korea campaign, created in Seoul, was ranked recently as YouTube’s fourth most-watched ad of 2020.
The Wired Agency has also enjoyed a successful start to 2021, winning new business with Antinol, appointing a new partner, and helping Pizza Hut to become Australia’s fastest-growing QSR brand.
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