The Wired Agency has expanded its performance division of the business with the launch of its own end-to-end affiliate marketing solution.
Spearheaded by Wired’s performance director James Deehan (pictured left) [former CHE Proximity performance director] and founder & managing firector of the agency Angela Hampton (pictured right); the new service line will offer a comparatively low risk, low-cost marketing channel for brands, with one of the biggest benefits being the cost connected to conversions only.
“As we move deeper into performance-based marketing, it made sense for us to look at how we can drive even further growth for our clients by tapping into the business rewards category,” said Hampton.
According to IAB Australia, the affiliate marketing industry is going through a period of growth, with seven in 10 advertisers who run affiliate programs stating they intend to increase their affiliate spend in the next 12 months.
“We’ve been looking at how brands use affiliate marketing in more mature markets like the US and UK, and while Australia is starting to see the approach as one that can drive significant growth, it’s still two to three years behind other markets,” explained Hampton.
“Recognising its enormous growth potential in this market, we saw the opportunity to build out our offering and launch before the category reaches maturity here in Australia.”
Pizza Hut is the first brand within Wired’s client portfolio to pilot the new service offering and within a six week period, has already recorded remarkable conversion results. Assembly Label is the next brand to launch affiliate marketing through Wired, with several other key accounts poised to adopt the performance channel.
Working in partnership with the Commission Factory, Wired’s Affiliate Marketing offering will sit within their performance division and integrate with other services within the agency.