Winning Magazine, the neo-luxury lifestyle publication led by John Winning, CEO Winning Group, and helmed by Editor, Katarina Kroslakova (lead image), is making a comeback to newsstands this month after a three-year hiatus.
The 160-page quarterly magazine will relaunch following the publication’s warm reception from industry and consumers who first embraced it back in 2019. Issue 5 will be the first edition of the magazine released under the new editorial team.
Driven by John Winning’s entrepreneurial spirit and a passion to create memorable experiences, the return of Winning Magazine celebrates all aspects of inspired living. “While the pace of everyday life has returned to normal and time remains a luxury, creating memorable experiences in and outside of our homes has become increasingly important,” said Winning.
Winning Magazine is the newest addition to Katarina Kroslakova’s Primary Ideas portfolio, joining a stable of first-class publications including T Australia: The New York Times Style Magazine and Il Tridente, the custom publication for Maserati Australia & NZ.
Editor Katarina Kroslakova (pictured) said: “Winning Magazine is a project very close to my heart, and one I’m so excited to be able to share. I see an incredible opportunity with Winning to deliver content that resonates with readers and nurture the expanding conscious consumerism we see happening in Australia.”
The debut issue of the relaunch is themed Impact, calling to the socially conscious consumer that sees the value in experiences and craftsmanship that share an inextricable link to driving positive change. The issue is crafted to excite all the senses through the latest trends in design, food, society, technology and travel that are shaping the way we live, while informing the world that the next generation will inherit.
“Consumers are caring more about the companies behind the label; the social, environmental and political impacts of their purchases – and to meet that demand, Winning will embrace a new kind of luxury- a neo-luxury associated with conscious consumerism and higher purpose,” Kroslakova said.
The relaunch issue is honoured with a special cover created by fashion identity and burgeoning artist, Sarah Ellen, and is accompanied by an inside feature on the bold moves she is making in the art and creative space, from her pivot into painting to, more recently, the launch of Mod Form (modform.co), a conscious furniture company she co-founded with Jonathan Friend in 2020.
Other issue 5 highlights include ‘The new social codes’, in which journalist Helen Hawkes explores the new rules of social interaction and the profound changes they are having on human connection. Hawkes provokes the idea that sometimes the greatest impacts are felt, rather than seen.
Further into the issue, breakout star Austin Butler adds Hollywood glamour as he opens up about his life changing role, playing Elvis Presley in Baz Luhrmann’s latest biopic, ‘Elvis’.
Winning added: “I am delighted to share Winning magazine’s return and for this relaunch issue to provide inspiration about who and what is impacting our lives and the moments we make for ourselves. As we rediscover the freedom to move around and connect with others, I hope this issue inspires you to take on new adventures and make your own positive impact, big or small.”
The Impact edition is available from 26 September 2022 from newsagents nationally, iSubscribe and at premium hotels and lounges. The magazine can be ordered online, either as a single copy or as a one-, two- or three-year subscription.
