Who Won Big At The 2020 B&T Awards? All The Winners & Grinners Revealed!

Who Won Big At The 2020 B&T Awards? All The Winners & Grinners Revealed!
SHARE
THIS



We’re calling it now: this year’s B&T Awards, presented by Shopify Plus, will go down as one of the best parties of 2020.

The sell-out event saw 600 adlanders flock to The Hordern Pavillion to raise a glass (or five) and honour the best of the best across Australia’s advertising, marketing and media sector.

To win a B&T Award any year is an impressive feat, it’s even more impressive during a year that can only be described as annus horribilis.

The Chaser’s Craig Reucassel and Chris Taylor kept the night flowing and laughs coming as the MCs of the event with their legendary humour and witty gags.

B&T would like to extend a massive congrats to all the winners and finalists of this year’s B&T Awards presented by Shopify Plus, (and our heart thanks to our wonderful judges and amazing sponsors), including Shopify Plus, AMSRO, Boomtown, FT, Primechord and Nakatomi.

Alright, now to the good stuff. Without further ado, here are your winners for the B&T Awards 2020.

Best Ad Campaign

Special Group Australia Tonight, I’ll Be Eating

 

Best digital campaign

Special Group NZ/Aus Good Morning World

 

best digital services

Rocket Digital Agency

Best media campaign

CHE Proximity T20 Women’s World Cup

 

best out of home campaign

BMF Come Down for Air

 

best PR campaign

Thinkerbell The Mitey Battle – Vegemite

Best Regional Media Campaign, Sponsored by Boomtown

Origin LPG Origin LPG summer campaign 2019

 

best radio/audio campaign

BMF Come Down for Air

 

best tv campaign

The Monkeys NRL – Still Simply the Best

 

best use of ar/vr

Deloitte Digital Coles Little Shop 2 The Game

 

Best Use of Social Media

TBWA Sydney / Eleven Tourism New Zealand – PlayNZ

Best Use of Sponsorship

GHO Sydney Commonwealth Bank – C’Mon Aussie: Revisited

Content Marketing Strategy of the Year

TBWA\Sydney / Eleven Tourism New Zealand – PlayNZ

Data-Driven Marketing

CHE Proximity T20 Women’s World Cup

Marketing Team of the Year – Highly Commended

My Muscle Chef

Marketing Team of the Year

Tourism Australia

Marketing Technology Company of the Year – HC

CHE Proximity

Marketing Technology Company of the Year

The Trade Desk

B&T Award for Bravery

Digitas Australia Tourism Australia – Live From Aus

Executive Leader of the Year 

Think HQ Jen Sharpe

Marketer of the Year

Samsung Josh Grace

People & Culture – under 100 employees

Sparro

People & Culture – over 100 employees

OMD Australia

State Agency of the Year – QLD/Other States/Territories/NZ Agency

Special Group NZ

VIC Agency of the Year

CHE Proximity

NSW Agency of the Year

The Hallway

Shopper Marketing Agency of the Year

31ST:SECOND

Direct Response/Performance Agency of the Year – HC

Sparro

Direct Response/Performance Agency of the Year

CHE Proximity

Production Company of the Year

FINCH

PR Agency of the Year – Highly Commended

Thinkerbell

PR Agency of the Year

Aruga

Independent Agency of the Year

Special Group Australia

Branding, Design & CX Agency of the Year

Special Group Australia and NZ

Media Agency of the Year

OMD Australia

Research Agency of the Year Sponsored by AMSRO

Nature

Emerging Agency of the Year

Nightjar

Experiential/Promotional Agency of the Year, Sponsored by Free 2 Travel Holidays

XPO Brands

Advertising Agency of the Year

Special Group NZ

B&T Agency of the Year, Sponsored by Shopify Plus

Special Group

 

And there you have it! Phew – what a list!

Congratulations to all of our winners! And another thanks to this years’ sponsors – cheers legends!  See you all next year, (hopefully this time on the dance floor).

Please login with linkedin to comment

B&T Awards 2020

Latest News

ITF Finds Significant Disparities Between How Men’s And Women’s Elite Sports Are Described
  • Media

ITF Finds Significant Disparities Between How Men’s And Women’s Elite Sports Are Described

The International Tennis Federation (ITF) has announced the results of a first-of-its-kind global research project examining sports gender equality across the media and social media, commissioned as part of its ITF’s Advantage All gender equality strategy. Conducted and delivered by Ipsos MORI, the research explored how the representation of male and female athletes varies, identifying […]

Hospital Research Foundation Continues Fight Against ‘The Beast’ In Latest Work Via KWP!
  • Campaigns

Hospital Research Foundation Continues Fight Against ‘The Beast’ In Latest Work Via KWP!

Adelaide-based creative agency KWP! brings more than one hundred volunteers together in an onscreen battle against life threatening diseases for the sequel to The Hospital Research Foundation (THRF) Group’s ‘Together Fight’ campaign. Two 30-second TVC’s feature the return of ‘The Beast’, who comes up against a young patient and army of real-life patients, researchers, staff […]

Hamish & Andy Oust Kyle & Jackie O From Top Three Most Popular Podcasts
  • Media

Hamish & Andy Oust Kyle & Jackie O From Top Three Most Popular Podcasts

Triton Digital has released its monthly rankings of the top 100 most popular Australia podcasts, revealing several new entries to the list, a few movers and shakers, and a cautionary tale (or two). Audioboom’s Casefile True Crime again takes home the bacon as Australia’s most popular podcast for March after releasing five episodes during the […]

by B&T Magazine

B&T Magazine
Blis Launches Playbook ‘Preparing For A Privacy-First World: Your Personal Guide To Getting Impersonal’
  • Technology

Blis Launches Playbook ‘Preparing For A Privacy-First World: Your Personal Guide To Getting Impersonal’

Today, Blis, the pioneer of privacy-first location-powered advertising, announces the launch of its new playbook, ‘Preparing for a privacy-first world: your personal guide to getting impersonal’. This educational playbook complements the company’s global ‘It’s nothing personal’ ad campaign launching today, to create awareness about the need for a privacy-first approach. Changes to IDFAs and cookies will fundamentally […]

Archibald Williams Wins atWork Australia Account, Launches New Employment Services Campaign
  • Marketing

Archibald Williams Wins atWork Australia Account, Launches New Employment Services Campaign

Following a competitive pitch, independent agency, Archibald Williams has won the atWork Australia account and been tasked with launching the new employment services campaign, highlighting that work is for everyone. This is the first time atWork Australia has used the services of an agency for above the line messaging. Archibald Williams will handle TV, OOH, […]

Shopify Partners With The Peers Project To Support Millennial Leaders Podcast
  • Media

Shopify Partners With The Peers Project To Support Millennial Leaders Podcast

Leading Australian podcast agency, The Peers Project, has partnered with global e-commerce company, Shopify, to amplify diverse millennial voices through the podcast series ‘Peers2Peers’. The 150 episode podcast, powered by Shopify, showcases the entrepreneurship and personal journeys of inspiring millennial leaders from across the globe. The podcast provides real life advice from young leaders and […]

Monday TV Wrap: Dancing With The Stars Loses Viewers Post-Premiere
  • Media

Monday TV Wrap: Dancing With The Stars Loses Viewers Post-Premiere

Despite a strong launch on Sunday night, Dancing With The Stars: All Stars had a drop of 186,000 for Monday night’s show, ultimately waltzing away with 558,000 viewers. Episode two introduced a new group of competing celebrities and saw model and actress Erin McNaught get eliminated after her Viennese waltz failed to win over the […]

by B&T Magazine

B&T Magazine
Maserati And David Beckham (pictured with 2021 Maserati Levante Trofeo)
  • Campaigns

Beckham Chucks Donuts In Slightly Dangerous Debut For Maserati

David Beckham has been announced as the new global brand ambassador of Maserati and has revealed his first work for the famous Italian marque. The accompanying TVC sees Beckham, 45, doing donuts in a Miami parking lot with his new Maserati SUV, the Levante Trofeo, all while dressed as an extra from Miami Vice. The […]

Barilla & Publicis Italy Show The Healing Power Of Pasta In New Global Campaign
  • Campaigns

Barilla & Publicis Italy Show The Healing Power Of Pasta In New Global Campaign

Barilla repositions itself on a global level with a new Global Brand Campaign signed by Publicis Italy, which puts emotions back at the core of its communication and marks a new strategic path for the brand worldwide. As in the memorable campaigns of the past, the brand speaks to people’s hearts giving a special value […]

Colin Jowell Joins DDB’s Tribal As Its First Chief Strategy Officer
  • Media

Colin Jowell Joins DDB’s Tribal As Its First Chief Strategy Officer

Tribal Australia, part of DDB Group, has hired Colin Jowell (left in main photo) as its first-ever chief strategy officer, further bolstering its strategic capabilities and credentials. Jowell was most recently at KPMG as part of the consultancy firm’s Customer, Brand and Marketing advisory. Jowell first joined KPMG in 2018 following its acquisition of UDKU, […]

Initiative Melbourne Wins Plush Sofa’s Media
  • Media

Initiative Melbourne Wins Plush Sofa’s Media

Initiative Melbourne has won a competitive pitch for the national Plush Sofas media account. The assignment is effective immediately. Plush Sofas is a national retailer founded in Victoria over 20 years ago with a retail network of 46 showrooms across Australia.  It is the leading sofa and lounge specialist, known for high-quality products, customisable range, […]

Nicole Kidman Voices Global Campaign For Healthcare Firm H&H
  • Campaigns

Nicole Kidman Voices Global Campaign For Healthcare Firm H&H

H&H Group (parent company of Biostime, Swisse, Solid Gold, Dodie, Good Goût, and Aurelia Probiotic Skincare) stands for Health and Happiness, a sentiment that extends to everything they do. To celebrate these values and the Group’s shared culture across their teams in Asia-Pacific, Europe, North America and Oceania, the Group has partnered with creative studio […]

Jean-Michael Wu Appointed Head Of Talent At TotallyAwesome
  • Marketing

Jean-Michael Wu Appointed Head Of Talent At TotallyAwesome

One of Asia Pacific’s most experienced human resources leaders, Jean-Michel Wu, has been appointed Head of Talent at TotallyAwesome. The new position will see Jean-Michel Wu work with TotallyAwesome CEO, Will Anstee, and a growing regional management team TotallyAwesome provides a forum for kids, teens and families to safely interact with brands across thousands of […]

Cannes Lions Announces 2021 Jury Members
  • Advertising
  • Media

Cannes Lions Announces 2021 Jury Members

Cannes Lions has today announced its jury line-up of global experts selected to award the world’s very best creative work and benchmark excellence this June. The Lion-winning work will be announced and awarded during Cannes Lions Live, a fully digital experience, running from 21-25 June 2021, that’s included for free as part of the new […]