Who Won Big At The 2020 B&T Awards? All The Winners & Grinners Revealed!

Who Won Big At The 2020 B&T Awards? All The Winners & Grinners Revealed!
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We’re calling it now: this year’s B&T Awards, presented by Shopify Plus, will go down as one of the best parties of 2020.

The sell-out event saw 600 adlanders flock to The Hordern Pavillion to raise a glass (or five) and honour the best of the best across Australia’s advertising, marketing and media sector.

To win a B&T Award any year is an impressive feat, it’s even more impressive during a year that can only be described as annus horribilis.

The Chaser’s Craig Reucassel and Chris Taylor kept the night flowing and laughs coming as the MCs of the event with their legendary humour and witty gags.

B&T would like to extend a massive congrats to all the winners and finalists of this year’s B&T Awards presented by Shopify Plus, (and our heart thanks to our wonderful judges and amazing sponsors), including Shopify Plus, AMSRO, Boomtown, FT, Primechord and Nakatomi.

Alright, now to the good stuff. Without further ado, here are your winners for the B&T Awards 2020.

Best Ad Campaign

Special Group Australia Tonight, I’ll Be Eating

 

Best digital campaign

Special Group NZ/Aus Good Morning World

 

best digital services

Rocket Digital Agency

Best media campaign

CHE Proximity T20 Women’s World Cup

 

best out of home campaign

BMF Come Down for Air

 

best PR campaign

Thinkerbell The Mitey Battle – Vegemite

Best Regional Media Campaign, Sponsored by Boomtown

Origin LPG Origin LPG summer campaign 2019

 

best radio/audio campaign

BMF Come Down for Air

 

best tv campaign

The Monkeys NRL – Still Simply the Best

 

best use of ar/vr

Deloitte Digital Coles Little Shop 2 The Game

 

Best Use of Social Media

TBWA Sydney / Eleven Tourism New Zealand – PlayNZ

Best Use of Sponsorship

GHO Sydney Commonwealth Bank – C’Mon Aussie: Revisited

Content Marketing Strategy of the Year

TBWA\Sydney / Eleven Tourism New Zealand – PlayNZ

Data-Driven Marketing

CHE Proximity T20 Women’s World Cup

Marketing Team of the Year – Highly Commended

My Muscle Chef

Marketing Team of the Year

Tourism Australia

Marketing Technology Company of the Year – HC

CHE Proximity

Marketing Technology Company of the Year

The Trade Desk

B&T Award for Bravery

Digitas Australia Tourism Australia – Live From Aus

Executive Leader of the Year 

Think HQ Jen Sharpe

Marketer of the Year

Samsung Josh Grace

People & Culture – under 100 employees

Sparro

People & Culture – over 100 employees

OMD Australia

State Agency of the Year – QLD/Other States/Territories/NZ Agency

Special Group NZ

VIC Agency of the Year

CHE Proximity

NSW Agency of the Year

The Hallway

Shopper Marketing Agency of the Year

31ST:SECOND

Direct Response/Performance Agency of the Year – HC

Sparro

Direct Response/Performance Agency of the Year

CHE Proximity

Production Company of the Year

FINCH

PR Agency of the Year – Highly Commended

Thinkerbell

PR Agency of the Year

Aruga

Independent Agency of the Year

Special Group Australia

Branding, Design & CX Agency of the Year

Special Group Australia and NZ

Media Agency of the Year

OMD Australia

Research Agency of the Year Sponsored by AMSRO

Nature

Emerging Agency of the Year

Nightjar

Experiential/Promotional Agency of the Year, Sponsored by Free 2 Travel Holidays

XPO Brands

Advertising Agency of the Year

Special Group NZ

B&T Agency of the Year, Sponsored by Shopify Plus

Special Group

 

And there you have it! Phew – what a list!

Congratulations to all of our winners! And another thanks to this years’ sponsors – cheers legends!  See you all next year, (hopefully this time on the dance floor).

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B&T Awards 2020

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