We’re calling it now: this year’s B&T Awards, presented by Shopify Plus, will go down as one of the best parties of 2020.
The sell-out event saw 600 adlanders flock to The Hordern Pavillion to raise a glass (or five) and honour the best of the best across Australia’s advertising, marketing and media sector.
To win a B&T Award any year is an impressive feat, it’s even more impressive during a year that can only be described as annus horribilis.
The Chaser’s Craig Reucassel and Chris Taylor kept the night flowing and laughs coming as the MCs of the event with their legendary humour and witty gags.
B&T would like to extend a massive congrats to all the winners and finalists of this year’s B&T Awards presented by Shopify Plus, (and our heart thanks to our wonderful judges and amazing sponsors), including Shopify Plus, AMSRO, Boomtown, FT, Primechord and Nakatomi.
Alright, now to the good stuff. Without further ado, here are your winners for the B&T Awards 2020.
Best Ad Campaign
| Special Group Australia | Tonight, I’ll Be Eating |
Best digital campaign
| Special Group NZ/Aus | Good Morning World |
best digital services
Rocket Digital Agency
Best media campaign
| CHE Proximity | T20 Women’s World Cup |
best out of home campaign
| BMF | Come Down for Air |
best PR campaign
| Thinkerbell | The Mitey Battle – Vegemite |
Best Regional Media Campaign, Sponsored by Boomtown
| Origin LPG | Origin LPG summer campaign 2019 |
best radio/audio campaign
| BMF | Come Down for Air |
best tv campaign
| The Monkeys | NRL – Still Simply the Best |
best use of ar/vr
| Deloitte Digital | Coles Little Shop 2 The Game |
Best Use of Social Media
| TBWA Sydney / Eleven | Tourism New Zealand – PlayNZ |
Best Use of Sponsorship
| GHO Sydney | Commonwealth Bank – C’Mon Aussie: Revisited |
Content Marketing Strategy of the Year
| TBWA\Sydney / Eleven | Tourism New Zealand – PlayNZ |
Data-Driven Marketing
| CHE Proximity | T20 Women’s World Cup |
Marketing Team of the Year – Highly Commended
My Muscle Chef
Marketing Team of the Year
Tourism Australia
Marketing Technology Company of the Year – HC
CHE Proximity
Marketing Technology Company of the Year
The Trade Desk
B&T Award for Bravery
| Digitas Australia | Tourism Australia – Live From Aus |
Executive Leader of the Year
| Think HQ | Jen Sharpe |
Marketer of the Year
| Samsung | Josh Grace |
People & Culture – under 100 employees
Sparro
People & Culture – over 100 employees
OMD Australia
State Agency of the Year – QLD/Other States/Territories/NZ Agency
Special Group NZ
VIC Agency of the Year
CHE Proximity
NSW Agency of the Year
The Hallway
Shopper Marketing Agency of the Year
31ST:SECOND
Direct Response/Performance Agency of the Year – HC
Sparro
Direct Response/Performance Agency of the Year
CHE Proximity
Production Company of the Year
FINCH
PR Agency of the Year – Highly Commended
Thinkerbell
PR Agency of the Year
Aruga
Independent Agency of the Year
Special Group Australia
Branding, Design & CX Agency of the Year
Special Group Australia and NZ
Media Agency of the Year
OMD Australia
Research Agency of the Year Sponsored by AMSRO
Nature
Emerging Agency of the Year
Nightjar
Experiential/Promotional Agency of the Year, Sponsored by Free 2 Travel Holidays
XPO Brands
Advertising Agency of the Year
Special Group NZ
B&T Agency of the Year, Sponsored by Shopify Plus
Special Group
And there you have it! Phew – what a list!
Congratulations to all of our winners! And another thanks to this years’ sponsors – cheers legends! See you all next year, (hopefully this time on the dance floor).
