whiteGREY has been appointed Brand and Creative agency by TheFork Australia, TripAdvisor company.
A global restaurant discovery and booking app, TheFork is Australia’s #1 restaurant booking app.
Effective immediately, whiteGREY will lead brand strategy and creative campaign activity for TheFork. whiteGREY is tasked with delivering new growth in the market by helping Australians discover new dining experiences and opening up new diner revenue opportunities for restaurants.
“We are thrilled to be appointed by TheFork to drive growth in both their B2C and B2B audiences,” said whiteGREY Australia CEO, Lee Simpson (pictured).
“TheFork has huge potential as a brand and is best placed to help diners find dining experiences and simultaneously build business for the restaurant industry. We’re looking forward to helping shape the future of the business,” said Simpson.
“We were very impressed with whiteGREY’s excellent understanding of our business and the agency’s creativity, fluency in technology and strong effectiveness record,” said Head of Marketing at TheFork, James Walmsley.
“Their passion for achieving results through open and collaborative partnerships is perfectly aligned to our business. There is also a clear cultural fit and a shared business ethos that is important to us. I’m very pleased to welcome whiteGREY to our team,” said Walmsley.
In May 2018, whiteGREY launched a new strategy. It has since become a Top Ten Agency in the Pacific (Cannes Creativity Report), received recognition at the Fast Company Innovation by Design Awards and most recently won the Grand Prix for Effective Innovation at the 2020 Global WARC Awards.
whiteGREY is a part of WPP AUNZ, Australasia’s leading creative transformation company.
Please login with linkedin to comment
The SingularityU Australia Executive Program will take place this may, celebrating leadership at the intersection of the values of humanity and the value of technology. The Elon Musks, Apples and Xeros of the world are taking risks for humanity and creating new technologies that streamline and beautify business operations. They simplify life by providing basic […]
Brisbane media professional and former OMD Australia Account Director Taylor Fielding (pictured) has officially launched TFM Digital. TFM Digital is a specialist media agency based in Newstead which primarily provides media buying services, and strategy development, to businesses chiefly, but not exclusively, within the franchise sector. Prior to the launch of TFM Digital, Fielding spent […]
Judging by the hangovers in the B&T office today you can count yourself damn lucky we even managed this photo thingy.
Launch marketing specialists Five by Five Global have been appointed by FutureFeed to develop their brand, international certification trademark and go to market strategy. The innovative livestock feed ingredient developed by CSIRO, Meat and Livestock Australian and James Cook University uses a specific genus of seaweed, Asparagopsis, which significantly reduces methane emissions in ruminant livestock. […]
Andrew Knowles, partner and co-founder of the corporate communications consultancy Shoebridge Knowles Media Group (SKMG), has won the PR category in the 2021 B&T 30 Under 30 Awards. Knowles received the award at a ceremony in Sydney last night, claiming victory in a highly competitive field that included leading executives from some of Australia’s biggest […]
The AFL is delighted to welcome Therabody as its Official Recovery Partner of the 2021 Toyota AFL Premiership Season. Therabody’s industry-leading devices and research will be integrated into pre-match training and post-match recovery routines to help prevent injuries and help improve overall athletic performance. Therabody will also become the naming partner for the end-of-season AFL […]