To celebrate President Obama’s final months at The White House, a Facebook Messenger chatbot has been set up so people can send a letter to the President the same way you can message Pizza Hut or talk to a dinosaur.
Every night, President Obama reads 10 letters that were sent to him by citizens. It has been a part of his daily routine since taking office in 2009. It’s a tradition for Presidents to read citizen letters since Thomas Jefferson was in office back in the 1800s.
These 10 “letters a day” — or 10 LADs, as they’re known to staff — do more to keep the President in touch with what’s happening around the country than just about anything else. “It ends up being a powerful motivator for me,” he has said.
“Getting a word in with the President has always been one of the White House’s most popular citizen services,” White House chief digital officer Jason Goldman wrote in a blog post.
“As President Obama himself has pointed out, ‘Abraham Lincoln was able to have regular office hours where people would come and wait outside his office, which was over in the residence.’ Face-to-face time is a little harder to come by these days, but technology makes it possible for anyone with an internet connection to send a message to the president and his administration.”
The Australian Made logo has confirmed its international appeal, with new Horizon Consumer Science research finding 97 per cent of overseas consumers have a positive first impression of the iconic green and gold kangaroo. The research, which was carried out in six diverse export markets, found that more than two thirds (70 per cent) of […]
Dulux has appointed DDB Melbourne as its sole creative and strategy agency following a competitive pitch. As a result of the appointment, the agency will lead strategy and creative for Dulux’s Decorative paints and coatings portfolio of brands, including Dulux, British Paints, and Berger. Dulux GM of Marketing, Strategy & Growth, Richard Hansen said: “Previously […]
Candice Ayad has worked with strong, powerful women leaders. But they lacked two fundamental qualities in their leadership, which, she says, will be critical within businesses going forward. The Women in Media Awards, presented by Are Media, are just days away, with the best of Australian media set to be recognised and celebrated for their […]
B2B marketers could learn a thing or two from their B2C colleagues, argues WP Engine VP APAC sales Mark Randall in this guest post. It surprises me how many B2B organisations are not quite hitting the mark when it comes to reaching their audience. When talking directly to businesses, many brands are missing an opportunity […]