One of the more peculiar aspects of British cuisine, alongside Marmite and warm beer, is the meaty extract paste Bovril that’s used as a slightly foul seasoning for things such as soups and gravies.
But throwing off its more wintery origins, the brand has come up with a unique extension – the Bovril Beef Ice Lolly (or ice-block, as we Australians refer to them as.)
As summer temperatures reach a scorching 22 degrees in some parts of the UK, Bovril was snapped handing out the meaty ice confection at London’s Wembley Stadium to shocked passersby.
Bovril advertised the treat as a free, one-off handout, which still wasn’t enough for many: “It’s free and I imagine I’d still want some sort of compensation for this monstrosity,” tweeted one non-fan.
A second added: “I would pay for them to not hand that out to me.”
“This is the worst thing I’ve ever seen at a football match and I’ve watched [England player] Jamie Hanson play,” another wit penned.
Despite the limited addition treat being widely slammed, Brits often drink Bovril with boiling water as a kinda of meat-flavoured tea. As much as we would bone broth.
Check out some of the more hilarious Twitter responses to the stunt below:
