“What Fresh Hell Is This?” British Meat Extract Bovril Launches Beef Flavoured Ice Blocks

“What Fresh Hell Is This?” British Meat Extract Bovril Launches Beef Flavoured Ice Blocks
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One of the more peculiar aspects of British cuisine, alongside Marmite and warm beer, is the meaty extract paste Bovril that’s used as a slightly foul seasoning for things such as soups and gravies.

But throwing off its more wintery origins, the brand has come up with a unique extension – the Bovril Beef Ice Lolly (or ice-block, as we Australians refer to them as.)

As summer temperatures reach a scorching 22 degrees in some parts of the UK, Bovril was snapped handing out the meaty ice confection at London’s Wembley Stadium to shocked passersby.

Bovril advertised the treat as a free, one-off handout, which still wasn’t enough for many: “It’s free and I imagine I’d still want some sort of compensation for this monstrosity,” tweeted one non-fan.

A second added: “I would pay for them to not hand that out to me.”

“This is the worst thing I’ve ever seen at a football match and I’ve watched [England player] Jamie Hanson play,” another wit penned.

Despite the limited addition treat being widely slammed, Brits often drink Bovril with boiling water as a kinda of meat-flavoured tea. As much as we would bone broth.

Check out some of the more hilarious Twitter responses to the stunt below:

 

 

 

 

 

 

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