Onthehouse Holdings Limited and Westpac have strengthened their relationship with the bank taking the major media sponsorship position on Australian property information portal onthehouse.com.au.
Westpac’s advertising commitment reflects the ongoing confidence in the partnership with Onthehouse over the past 12 months. The commitment will include advertising across onthehouse.com.au and the Real Estate Ad network, access to Onthehouse data products and sponsorship of real estate agent products delivered via Onthehouse’s Console software.
Geoff Ikin, Head of Mass Media for the Westpac Group, said: “Based on the strength of our relationship with onthehouse.com.au in the last 12 months, we were keen to further extend our partnership. Onthehouse’s growing engagement with consumers, combined with its position as a key source of information for millions of Australian property owners and investors, is a strong fit with Westpac’s objectives.”
Michael Fredericks, CEO of Onthehouse, said: “We are delighted that Westpac has decided to increase its engagement with Onthehouse over the next 12 months. We already see the opportunity to develop new products and services that will add even more value to property consumers and agents through this partnership.
“A key tenet of Onthehouse’s growth strategy and business model has always been the support and innovation that Onthehouse provides to Australia’s real estate agents. The close partnerships Onthehouse has forged with almost half of Australia’s real estate agents, through the Console range of real estate software products including RESearch, as well as the Real Estate Ad Networks services such as AdMe, are a key strength of the business. Our partnership with Westpac will help further strengthen and expand the relationships Onthehouse has with Australia’s real estate agents and property consumers,” added Mr Fredericks.
Onthehouse’s media network, including onthehouse.com.au, receives over 5 million unique visitors every month and growing, making it Australia’s second largest online real estate network. During the last 12 months, consumers downloaded more than 36 million free property reports from onthehouse.com.au.
Over the years, VEGEMITE has been largely misunderstood across the globe, with Aussies often having to defend the spread and detail exactly “how to” best enjoy the stuff. But as it turns out, Australians have been getting it wrong this whole time! VEGEMITE and Thinkerbell ventured to food mecca New York to recruit Brooklyn Master […]
Subway has this week, officially launched its digital game Sink A Sub, with the first $10,000 prize already being awarded to a lucky recipient in Queensland. Subway’s Sink A Sub game is a user-friendly experience based on the infamous naval war board game Battleship. It was successfully launched for the first time in 2020 as […]
National Indigenous Television (NITV) has announced the appointment of Peter Noble as general manager, to support the continued growth and evolution of the channel dedicated to First Nations voices and perspectives. Noble (pictured) a proud Girramay and Bandjin man, joins NITV with more than 20 years’ experience in the media industry, working across content disciplines […]
Reality TV star, influencer and unabashed over-sharer Abbie Chatfield has signed with SCA to bring her hugely popular and fiercely candid podcast, It’s A Lot to Australia’s biggest audio content creator – LiSTNR. Chatfield’s never been afraid to call out bad behaviour or tell it like it is. And that’s just what people love about […]
CM Group, a portfolio of martech companies focused on multichannel digital marketing, today announced its merger with Cheetah Digital under the CM Group name. The merger expands and enhances both CM Group’s and Cheetah Digital’s ability to deliver innovative email, omnichannel, personalization, and loyalty solutions. The combined company will own a broad array of technologies […]
Independent ad tech platform Smart has announced a new partnership with connected TV (CTV) ad platform Publica to accelerate its growth ambitions. The integration is a major step in Smart’s commitment to building a scaled, vertically-integrated TV advertising platform for media buyers and sellers following its recent acquisition of global premium CTV demand-side platform (DSP) […]
Independent creative agency Edge has launched Nevro’s first local campaign, “I am not my pain”. Nevro is a medical technology company offering innovative solutions to chronic pain. Their HFX therapy has been available in Australia since 2011 and is a form of spinal cord stimulation (SCS), where an electrical device is implanted surgically near the […]
Pinterest has introduced a new suite of creator and Pinner products and experiences globally, as the platform continues to evolve to become home for the next generation of creators. At its second annual Pinterest Creators Festival, featuring Megan Thee Stallion and Storm Reid. Pinterest creators Kerin Rose Gold, Wendy’s World, Henri Purnell, Carolina Gelen and […]