Westpac deepens partnership with property portal Onthehouse

Westpac deepens partnership with property portal Onthehouse

Onthehouse Holdings Limited and Westpac have strengthened their relationship with the bank taking the major media sponsorship position on Australian property information portal onthehouse.com.au.

Westpac’s advertising commitment reflects the ongoing confidence in the partnership with Onthehouse over the past 12 months. The commitment will include advertising across onthehouse.com.au and the Real Estate Ad network, access to Onthehouse data products and sponsorship of real estate agent products delivered via Onthehouse’s Console software.

Geoff Ikin, Head of Mass Media for the Westpac Group, said: “Based on the strength of our relationship with onthehouse.com.au in the last 12 months, we were keen to further extend our partnership. Onthehouse’s growing engagement with consumers, combined with its position as a key source of information for millions of Australian property owners and investors, is a strong fit with Westpac’s objectives.”

Michael Fredericks, CEO of Onthehouse, said: “We are delighted that Westpac has decided to increase its engagement with Onthehouse over the next 12 months.  We already see the opportunity to develop new products and services that will add even more value to property consumers and agents through this partnership.

“A key tenet of Onthehouse’s growth strategy and business model has always been the support and innovation that Onthehouse provides to Australia’s real estate agents.  The close partnerships Onthehouse has forged with almost half of Australia’s real estate agents, through the Console range of real estate software products including RESearch, as well as the Real Estate Ad Networks services such as AdMe, are a key strength of the business.  Our partnership with Westpac will help further strengthen and expand the relationships Onthehouse has with Australia’s real estate agents and property consumers,” added Mr Fredericks.

Onthehouse’s media network, including onthehouse.com.au, receives over 5 million unique visitors every month and growing, making it Australia’s second largest online real estate network. During the last 12 months, consumers downloaded more than 36 million free property reports from onthehouse.com.au.




Please login with linkedin to comment

Promotion Remoter Dealership TV Advertising

Latest News

Havas & Reckitt Unleash “Flyhunt” Campaign for Mortein, Turning Billions of Flies into Billions of Ads
  • Campaigns

Havas & Reckitt Unleash “Flyhunt” Campaign for Mortein, Turning Billions of Flies into Billions of Ads

With the “Louie The Flyhunt” campaign, Australians are invited to participate in a unique experience that combines traditional manhunt tropes with cutting-edge technology. Set against the backdrop of the opening of Australia’s fly season, Mortein’s campaign features the notorious Australian icon, Louie the Fly, as the target in a thrilling fly hunt. Wanted posters featuring […]

Limited Tickets Still Available For First Ever Industry Pantomime
  • Advertising

Limited Tickets Still Available For First Ever Industry Pantomime

With just over 24 hours to go until the world premiere of Addy Lala and the Mood Tea Thieves, limited tickets are still available for the pantomime, which will run for one night only at the Everest Theatre in Sydney’s Seymour Centre on December 5th. All in the industry are encouraged to come along to […]

Palin Communications joins GlobalCom PR Network
  • Marketing

Palin Communications joins GlobalCom PR Network

Specialist Australian health PR agency, Palin Communications, has joined GlobalCom PR Network with a view to delivering meaningful, consistent, impactful, global health campaigns across a range of countries and regions.

2045: A New Melbourne-Based Creative Agency Founded by Tim Evans and Nick Auditore
  • Marketing

2045: A New Melbourne-Based Creative Agency Founded by Tim Evans and Nick Auditore

2045, a Melbourne-based creative agency founded by Tim Evans and Nick Auditore has just launched. The agency takes its name from the year futurist Ray Kurzweil predicted organic and artificial intelligence would converge. Lead Image: 2045 Team Evans was formerly a Partner and Executive Strategy Director at DT (now AKQA), before co-founding B.B.E in 2015. […]

New Years Eve fireworks
  • Marketing

National Breast Cancer Foundation Announced as Charity Partner For NYE Sydney

The National Breast Cancer Foundation has been announced as the Charity Partner for Sydney New Year’s Eve. The Australian not-for-profit organisation is represented by the pink ribbon and raises money to fund world-class research towards its vision of zero deaths from breast cancer. Research that saves lives through a better understanding of how to prevent […]

Emporium Unveils Unique Christmas Campaign: “Every Tradition Starts Somewhere”
  • Campaigns

Emporium Unveils Unique Christmas Campaign: “Every Tradition Starts Somewhere”

This holiday season, Emporium Melbourne has announced its festive creative campaign that celebrates and encourages the Melbourne community to embrace their personal ‘untraditional traditions’ – the unique traditions that make Christmas truly special for them, and their family. The campaign’s tagline, “Every tradition starts somewhere”, reflects Emporium’s commitment to embracing, inspiring and applauding diverse traditions […]

Reddit Updates Conversation Placement Ads Formats
  • Technology

Reddit Updates Conversation Placement Ads Formats

Reddit has announced updates to its new ads placement with Carousel Ads and Product Ads. These new units, placed in the heart of Reddit discussions, provide an even more dynamic and compelling way for advertisers to scale to relevant audiences, deliver deeper value to users, and drive stronger, full-funnel performance among the hundreds of thousands […]

Full Throttle Into 2024: Drive.com.au Announces 12 New Products In 2024 Upfronts
  • Media

Full Throttle Into 2024: Drive.com.au Announces 12 New Products In 2024 Upfronts

Automotive Network Drive has announced its 2024 upfronts, its biggest in more than a decade, with a suite of more than 12 new products that underpin its vision to be the number one automotive network in Australia. Now in its 27th year and with a monthly audience of 2.45 million, Drive is leveraging its reputation […]