Westpac deepens partnership with property portal Onthehouse

Westpac deepens partnership with property portal Onthehouse
Laura Douglas
By Laura Douglas
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Onthehouse Holdings Limited and Westpac have strengthened their relationship with the bank taking the major media sponsorship position on Australian property information portal onthehouse.com.au.

Westpac’s advertising commitment reflects the ongoing confidence in the partnership with Onthehouse over the past 12 months. The commitment will include advertising across onthehouse.com.au and the Real Estate Ad network, access to Onthehouse data products and sponsorship of real estate agent products delivered via Onthehouse’s Console software.

Geoff Ikin, Head of Mass Media for the Westpac Group, said: “Based on the strength of our relationship with onthehouse.com.au in the last 12 months, we were keen to further extend our partnership. Onthehouse’s growing engagement with consumers, combined with its position as a key source of information for millions of Australian property owners and investors, is a strong fit with Westpac’s objectives.”

Michael Fredericks, CEO of Onthehouse, said: “We are delighted that Westpac has decided to increase its engagement with Onthehouse over the next 12 months.  We already see the opportunity to develop new products and services that will add even more value to property consumers and agents through this partnership.

“A key tenet of Onthehouse’s growth strategy and business model has always been the support and innovation that Onthehouse provides to Australia’s real estate agents.  The close partnerships Onthehouse has forged with almost half of Australia’s real estate agents, through the Console range of real estate software products including RESearch, as well as the Real Estate Ad Networks services such as AdMe, are a key strength of the business.  Our partnership with Westpac will help further strengthen and expand the relationships Onthehouse has with Australia’s real estate agents and property consumers,” added Mr Fredericks.

Onthehouse’s media network, including onthehouse.com.au, receives over 5 million unique visitors every month and growing, making it Australia’s second largest online real estate network. During the last 12 months, consumers downloaded more than 36 million free property reports from onthehouse.com.au.

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