Westinghouse has refreshed it’s Really Clever brand proposition with a new integrated campaign which challenges category conventions by taking an honest approach and celebrating the chaos that is the reality of modern family households.
Told through the eyes of a family, the campaign shines a light on innovative product features that allow Westinghouse owners to take control in the one place they can. The Kitchen.
“Westinghouse is a brand that prides itself on an ethos of practical inventiveness by creating products that provide a true functional benefit to its customers,” saidAnastasia Barlas, Electrolux home products marketing director.
“This is an iconic brand that Aussies love and so we wanted to tell our story by being honest in how we portrayed Aussie family life and the role our products play in them.”
The campaign will be rolled out across broadcast, digital, social & retail over the next 6 months.
https://www.youtube.com/watch?v=8VkuhQnHZs4
https://www.youtube.com/watch?v=jgPn0n00_Gk
Credits
Electrolux – Westinghouse
Marketing Director: Anastasia Barlas
Senior Marketing Manager ANZ: Richelle Barker
Senior Brand Manager: Karen Nguyen
Strategy & Creative: Connecting Plots
Production: Infinity Squared
Media: PHD
PR & Social: Hausmann
Digital: Orchard
